SlideShare une entreprise Scribd logo
1  sur  12
Télécharger pour lire hors ligne
A Better Way to Sell
June 17, 2013
A Better Way to Sell
Retail is Not Designed for Selling
Average Sales Conversion Rates
• Specialty Retail 10%
• Department Store 12%
• Online Store 2%
* Deloitte
Traditional retail is focused on stocking
products not selling them
A Better Way to Sell
Online is the Ideal Channel for Selling
Online Sales are 95% Based on Impulse
Based on 3 emotions, FEAR, GREED and
NOVELTY
• Examples:
• Weight loss
• Anti-spam and firewall
• Electronic cigarettes
VS
Products and services must be aligned with proper
demographics. Find the right audience at the right
time (buying mode)
Women
31 to 65
Weight Loss
Men
31 to 49
Performance
50+
Chronic Pain
A Better Way to Sell
Moving Product Not Stocking Inventory
Toocoo Sales Conversion Rates
• Beauty 20%
• Nutrition 18%
Our only focus is selling product direct to
consumer quickly and cost effectively
A Better Way to Sell
What We’ve Done
024 Pain Management System
• 4,500 Net New Orders per Month
• $200+ average Customer Lifetime Value
A Better Way to Sell
The Many Middlemen of Selling Online
Consumer
Website
--
Traffic
Source
Ad Network
--
Aggregator
Affiliate
Affiliate
Network
Advertiser
A Better Way to Sell
Turning Browsers to Buyers : Affiliate Sales Model
Consumer
Website
--
Traffic
Source
Ad Network
--
Aggregator
Affiliate
Affiliate
Network
Advertiser
Still many links in the chain
A Better Way to Sell
Eliminate the Complexity
Consumer
Website
--
Traffic
Source
Ad Network
--
Aggregator
Affiliate
Affiliate
Network
Advertiser
Own the process from end-to-end
A Better Way to Sell
How it Works: From Click to Sale in Less Than 5 Minutes
…
“We match the right product with the
right customer, at the right time”
Ad placement Product Page
Online PaymentShippingReceive Product
A Better Way to Sell
Turning Browsers to Buyers : Toocoo Sales Platform
A Better Way to Sell
What We’ve Done
Truvisage Anti-Aging Skin
• 27,000 Net New Orders per Month
• $69 average Order Size
A Better Way to Sell
June 17, 2013

Contenu connexe

En vedette

ReDoc - Единое деловое пространство
ReDoc - Единое деловое пространствоReDoc - Единое деловое пространство
ReDoc - Единое деловое пространствоИван Пархоменко
 
3rd party feedback product launch webinar
3rd party feedback product launch webinar3rd party feedback product launch webinar
3rd party feedback product launch webinarJason Dea
 
Islami dunya taghoot ulma copy
Islami dunya  taghoot ulma copyIslami dunya  taghoot ulma copy
Islami dunya taghoot ulma copyshahid shahid
 
Jacques Louis David
Jacques Louis DavidJacques Louis David
Jacques Louis Davidsusaut
 
Elevaktiv formativ bedömning ppt
Elevaktiv formativ bedömning pptElevaktiv formativ bedömning ppt
Elevaktiv formativ bedömning pptHåkan Elderstig
 
Управление информацией с помощью он-лайн сервисов
Управление информацией с помощью он-лайн сервисовУправление информацией с помощью он-лайн сервисов
Управление информацией с помощью он-лайн сервисовМихаил Цыкарев
 
Midterm exam (grade 7 literature (edited)
Midterm exam (grade 7 literature (edited)Midterm exam (grade 7 literature (edited)
Midterm exam (grade 7 literature (edited)Deb Homillano
 
Presentera entreprenöriellt lärande efter kick off2
Presentera entreprenöriellt lärande efter kick off2Presentera entreprenöriellt lärande efter kick off2
Presentera entreprenöriellt lärande efter kick off2Håkan Elderstig
 
Escultures, Abans i ara, Aquí i allà
Escultures, Abans i ara, Aquí i allàEscultures, Abans i ara, Aquí i allà
Escultures, Abans i ara, Aquí i allàsusaut
 
Van korting geven naar storyselling, Beleef Smaak 2013
Van korting geven naar storyselling, Beleef Smaak 2013Van korting geven naar storyselling, Beleef Smaak 2013
Van korting geven naar storyselling, Beleef Smaak 2013Kim van Velzen
 
OpenWest Conference at UVU, Ruby on Rails and BDD
OpenWest Conference at UVU, Ruby on Rails and BDDOpenWest Conference at UVU, Ruby on Rails and BDD
OpenWest Conference at UVU, Ruby on Rails and BDDStephen Felt
 
Prezentacja B2B - SuperPrezenty
Prezentacja B2B - SuperPrezentyPrezentacja B2B - SuperPrezenty
Prezentacja B2B - SuperPrezentyAnia Romanowicz
 
Forewards customer referral programs for ecommerce
Forewards   customer referral programs for ecommerceForewards   customer referral programs for ecommerce
Forewards customer referral programs for ecommerceJason Dea
 

En vedette (17)

ReDoc - Единое деловое пространство
ReDoc - Единое деловое пространствоReDoc - Единое деловое пространство
ReDoc - Единое деловое пространство
 
Daktari Newsletter January - February
Daktari Newsletter January - FebruaryDaktari Newsletter January - February
Daktari Newsletter January - February
 
3rd party feedback product launch webinar
3rd party feedback product launch webinar3rd party feedback product launch webinar
3rd party feedback product launch webinar
 
DAKTARI Newsletter - April, May, June 2014
DAKTARI Newsletter - April, May, June 2014DAKTARI Newsletter - April, May, June 2014
DAKTARI Newsletter - April, May, June 2014
 
Islami dunya taghoot ulma copy
Islami dunya  taghoot ulma copyIslami dunya  taghoot ulma copy
Islami dunya taghoot ulma copy
 
Jacques Louis David
Jacques Louis DavidJacques Louis David
Jacques Louis David
 
DAKTARI Newsletter Q1 2015
DAKTARI Newsletter Q1 2015 DAKTARI Newsletter Q1 2015
DAKTARI Newsletter Q1 2015
 
Elevaktiv formativ bedömning ppt
Elevaktiv formativ bedömning pptElevaktiv formativ bedömning ppt
Elevaktiv formativ bedömning ppt
 
Управление информацией с помощью он-лайн сервисов
Управление информацией с помощью он-лайн сервисовУправление информацией с помощью он-лайн сервисов
Управление информацией с помощью он-лайн сервисов
 
Midterm exam (grade 7 literature (edited)
Midterm exam (grade 7 literature (edited)Midterm exam (grade 7 literature (edited)
Midterm exam (grade 7 literature (edited)
 
Presentera entreprenöriellt lärande efter kick off2
Presentera entreprenöriellt lärande efter kick off2Presentera entreprenöriellt lärande efter kick off2
Presentera entreprenöriellt lärande efter kick off2
 
Escultures, Abans i ara, Aquí i allà
Escultures, Abans i ara, Aquí i allàEscultures, Abans i ara, Aquí i allà
Escultures, Abans i ara, Aquí i allà
 
Van korting geven naar storyselling, Beleef Smaak 2013
Van korting geven naar storyselling, Beleef Smaak 2013Van korting geven naar storyselling, Beleef Smaak 2013
Van korting geven naar storyselling, Beleef Smaak 2013
 
PDC prsentation
PDC prsentationPDC prsentation
PDC prsentation
 
OpenWest Conference at UVU, Ruby on Rails and BDD
OpenWest Conference at UVU, Ruby on Rails and BDDOpenWest Conference at UVU, Ruby on Rails and BDD
OpenWest Conference at UVU, Ruby on Rails and BDD
 
Prezentacja B2B - SuperPrezenty
Prezentacja B2B - SuperPrezentyPrezentacja B2B - SuperPrezenty
Prezentacja B2B - SuperPrezenty
 
Forewards customer referral programs for ecommerce
Forewards   customer referral programs for ecommerceForewards   customer referral programs for ecommerce
Forewards customer referral programs for ecommerce
 

Plus de Jason Dea

Lean Canvas Basics
Lean Canvas Basics Lean Canvas Basics
Lean Canvas Basics Jason Dea
 
Winning the zero moment of truth with word of mouth
Winning the zero moment of truth with word of mouthWinning the zero moment of truth with word of mouth
Winning the zero moment of truth with word of mouthJason Dea
 
Turn Your Passion Into a Business with Forewards
Turn Your Passion Into a Business with ForewardsTurn Your Passion Into a Business with Forewards
Turn Your Passion Into a Business with ForewardsJason Dea
 
What separates the winners from the losers 06 04 2012 final
What separates the winners from the losers 06 04 2012 finalWhat separates the winners from the losers 06 04 2012 final
What separates the winners from the losers 06 04 2012 finalJason Dea
 
Engaging millenials for financial services
Engaging millenials for financial servicesEngaging millenials for financial services
Engaging millenials for financial servicesJason Dea
 
Socializing the Retail Experience
Socializing the Retail ExperienceSocializing the Retail Experience
Socializing the Retail ExperienceJason Dea
 
Doing More with Less in Challenging Economic Times
Doing More with Less in Challenging Economic TimesDoing More with Less in Challenging Economic Times
Doing More with Less in Challenging Economic TimesJason Dea
 
Disaster recovery and the cloud
Disaster recovery and the cloudDisaster recovery and the cloud
Disaster recovery and the cloudJason Dea
 
Update Your Disaster Recovery Plans with Virtualization
Update Your Disaster Recovery Plans with VirtualizationUpdate Your Disaster Recovery Plans with Virtualization
Update Your Disaster Recovery Plans with VirtualizationJason Dea
 
New Platforms, New Technologies, Old Headaches
New Platforms, New Technologies, Old HeadachesNew Platforms, New Technologies, Old Headaches
New Platforms, New Technologies, Old HeadachesJason Dea
 
Jason Dea - Turning ideas into revenue
Jason Dea - Turning ideas into revenueJason Dea - Turning ideas into revenue
Jason Dea - Turning ideas into revenueJason Dea
 
DR Planning - Improving Recovery Time
DR Planning - Improving Recovery TimeDR Planning - Improving Recovery Time
DR Planning - Improving Recovery TimeJason Dea
 
50 migrations in 24 hours
50 migrations in 24 hours50 migrations in 24 hours
50 migrations in 24 hoursJason Dea
 
DR planning and testing
DR planning and testingDR planning and testing
DR planning and testingJason Dea
 
Disaster Recovery and the Cloud
Disaster Recovery and the CloudDisaster Recovery and the Cloud
Disaster Recovery and the CloudJason Dea
 
DR Planning and Testing
DR Planning and TestingDR Planning and Testing
DR Planning and TestingJason Dea
 
Virtual Disaster Recovery ROI
Virtual Disaster Recovery ROIVirtual Disaster Recovery ROI
Virtual Disaster Recovery ROIJason Dea
 
New Essentials of Disaster Recovery Planning
New Essentials of Disaster Recovery PlanningNew Essentials of Disaster Recovery Planning
New Essentials of Disaster Recovery PlanningJason Dea
 

Plus de Jason Dea (18)

Lean Canvas Basics
Lean Canvas Basics Lean Canvas Basics
Lean Canvas Basics
 
Winning the zero moment of truth with word of mouth
Winning the zero moment of truth with word of mouthWinning the zero moment of truth with word of mouth
Winning the zero moment of truth with word of mouth
 
Turn Your Passion Into a Business with Forewards
Turn Your Passion Into a Business with ForewardsTurn Your Passion Into a Business with Forewards
Turn Your Passion Into a Business with Forewards
 
What separates the winners from the losers 06 04 2012 final
What separates the winners from the losers 06 04 2012 finalWhat separates the winners from the losers 06 04 2012 final
What separates the winners from the losers 06 04 2012 final
 
Engaging millenials for financial services
Engaging millenials for financial servicesEngaging millenials for financial services
Engaging millenials for financial services
 
Socializing the Retail Experience
Socializing the Retail ExperienceSocializing the Retail Experience
Socializing the Retail Experience
 
Doing More with Less in Challenging Economic Times
Doing More with Less in Challenging Economic TimesDoing More with Less in Challenging Economic Times
Doing More with Less in Challenging Economic Times
 
Disaster recovery and the cloud
Disaster recovery and the cloudDisaster recovery and the cloud
Disaster recovery and the cloud
 
Update Your Disaster Recovery Plans with Virtualization
Update Your Disaster Recovery Plans with VirtualizationUpdate Your Disaster Recovery Plans with Virtualization
Update Your Disaster Recovery Plans with Virtualization
 
New Platforms, New Technologies, Old Headaches
New Platforms, New Technologies, Old HeadachesNew Platforms, New Technologies, Old Headaches
New Platforms, New Technologies, Old Headaches
 
Jason Dea - Turning ideas into revenue
Jason Dea - Turning ideas into revenueJason Dea - Turning ideas into revenue
Jason Dea - Turning ideas into revenue
 
DR Planning - Improving Recovery Time
DR Planning - Improving Recovery TimeDR Planning - Improving Recovery Time
DR Planning - Improving Recovery Time
 
50 migrations in 24 hours
50 migrations in 24 hours50 migrations in 24 hours
50 migrations in 24 hours
 
DR planning and testing
DR planning and testingDR planning and testing
DR planning and testing
 
Disaster Recovery and the Cloud
Disaster Recovery and the CloudDisaster Recovery and the Cloud
Disaster Recovery and the Cloud
 
DR Planning and Testing
DR Planning and TestingDR Planning and Testing
DR Planning and Testing
 
Virtual Disaster Recovery ROI
Virtual Disaster Recovery ROIVirtual Disaster Recovery ROI
Virtual Disaster Recovery ROI
 
New Essentials of Disaster Recovery Planning
New Essentials of Disaster Recovery PlanningNew Essentials of Disaster Recovery Planning
New Essentials of Disaster Recovery Planning
 

Dernier

Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfCatalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfOrient Homes
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT      .pdfCatalogue ONG NUOC PPR DE NHAT      .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfOrient Homes
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxSocio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxtrishalcan8
 

Dernier (20)

KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfCatalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Best Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting PartnershipBest Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting Partnership
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT      .pdfCatalogue ONG NUOC PPR DE NHAT      .pdf
Catalogue ONG NUOC PPR DE NHAT .pdf
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxSocio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
 

Toocoo Media - We've changed the way you sell online

  • 1. A Better Way to Sell June 17, 2013
  • 2. A Better Way to Sell Retail is Not Designed for Selling Average Sales Conversion Rates • Specialty Retail 10% • Department Store 12% • Online Store 2% * Deloitte Traditional retail is focused on stocking products not selling them
  • 3. A Better Way to Sell Online is the Ideal Channel for Selling Online Sales are 95% Based on Impulse Based on 3 emotions, FEAR, GREED and NOVELTY • Examples: • Weight loss • Anti-spam and firewall • Electronic cigarettes VS Products and services must be aligned with proper demographics. Find the right audience at the right time (buying mode) Women 31 to 65 Weight Loss Men 31 to 49 Performance 50+ Chronic Pain
  • 4. A Better Way to Sell Moving Product Not Stocking Inventory Toocoo Sales Conversion Rates • Beauty 20% • Nutrition 18% Our only focus is selling product direct to consumer quickly and cost effectively
  • 5. A Better Way to Sell What We’ve Done 024 Pain Management System • 4,500 Net New Orders per Month • $200+ average Customer Lifetime Value
  • 6. A Better Way to Sell The Many Middlemen of Selling Online Consumer Website -- Traffic Source Ad Network -- Aggregator Affiliate Affiliate Network Advertiser
  • 7. A Better Way to Sell Turning Browsers to Buyers : Affiliate Sales Model Consumer Website -- Traffic Source Ad Network -- Aggregator Affiliate Affiliate Network Advertiser Still many links in the chain
  • 8. A Better Way to Sell Eliminate the Complexity Consumer Website -- Traffic Source Ad Network -- Aggregator Affiliate Affiliate Network Advertiser Own the process from end-to-end
  • 9. A Better Way to Sell How it Works: From Click to Sale in Less Than 5 Minutes …
  • 10. “We match the right product with the right customer, at the right time” Ad placement Product Page Online PaymentShippingReceive Product A Better Way to Sell Turning Browsers to Buyers : Toocoo Sales Platform
  • 11. A Better Way to Sell What We’ve Done Truvisage Anti-Aging Skin • 27,000 Net New Orders per Month • $69 average Order Size
  • 12. A Better Way to Sell June 17, 2013