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Social Media Measurement Ppt

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Jia Liu
Jia Liu

This ppt is adapted from a Dow Jones White paper. You could see it on the second slide.

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Jia Liu March 25, 2008 www.jiajiablog.cn [email_address] Social Media Measurement
PPT adapted from this white paper
To be discussed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nature of social media “ Ideas and behaviour and messages and products sometimes behave just like outbreaks of infectious disease. They are social epidemics.” The Tipping Point ,[object Object],[object Object],[object Object],[object Object]
Why Measure? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are Metrics and Measurement ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges in Measurement ,[object Object],[object Object],[object Object]
Sample Attributes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Attributes
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sentiment, tone, or favoribility ,[object Object],[object Object],[object Object],[object Object]
Influential Ideas(Memes)‏ ,[object Object],[object Object],[object Object],[object Object]
Key Capabilities to Success • Access to a broad and diverse content set to capture “long tails” meaning a combination of traditional and consumer- generated media, and a structured method of capturing, hosting and analyzing that content. • Technological resources - t he right tools – to perform that complex analysis, based on the metrics or attributes that are most important to the company’s objectives. • Services, to develop reporting and context for the data often used t o track key performance indicators and distributed through the organization to develop strategy and tactics. • Expertise, either in-house or outsourced , with working knowledge of social media trends, technologies and characteristics, to interpret the analysis and guide future strategic decisions.
Sample Tools and Vendors Brand Image Measurement Tool by Waggener Edstrom Worldwide Click here Free simple monitoring tools An ongoing list from Jeremiah Owyang Click here
Thank you! Any concerns, Please contact me!

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Social Media Measurement Ppt

  • 1. Jia Liu March 25, 2008 www.jiajiablog.cn [email_address] Social Media Measurement
  • 2. PPT adapted from this white paper
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  • 12. Key Capabilities to Success • Access to a broad and diverse content set to capture “long tails” meaning a combination of traditional and consumer- generated media, and a structured method of capturing, hosting and analyzing that content. • Technological resources - t he right tools – to perform that complex analysis, based on the metrics or attributes that are most important to the company’s objectives. • Services, to develop reporting and context for the data often used t o track key performance indicators and distributed through the organization to develop strategy and tactics. • Expertise, either in-house or outsourced , with working knowledge of social media trends, technologies and characteristics, to interpret the analysis and guide future strategic decisions.
  • 13. Sample Tools and Vendors Brand Image Measurement Tool by Waggener Edstrom Worldwide Click here Free simple monitoring tools An ongoing list from Jeremiah Owyang Click here
  • 14. Thank you! Any concerns, Please contact me!