The document provides tips and techniques for effective presentations. It discusses the importance of preparation, organization, openings and closings, handling questions, and delivery. Some key points include using persuasive elements like stories and examples, being prepared with a clear message and supporting data, learning presentation secrets from top business leaders, and closing strongly by summarizing key points and making yourself available for follow up. The goal is to serve as an effective ambassador for the organization by delivering high quality presentations that engage audiences and help raise the profile of the profession.

1. Presenting Like A Pro
February 4, 2010
> Tina Lambert, CAE | VSCPA Vice President,
Member & Public Relations

2. Why the heck do I need training
on Presentation Skills?

3. Even the best of
the best have a
COACH
and need to
PRACTICE.

4. Some GOALS for this session…
• Refresher on successful (and not so
successful) presentation techniques
• Tips to organize training materials
• Ideas for openings & closings
• Effective ways to handle Q&A
• Additional resources

5. What are some successful
Presentation Techniques?
#1: The Art of Persuasion

6. Triangle of Persuasion
Message/“Prove It”
-3x3
- VIP
- Sound Bites
- Anecdotes,
Analogies, Third
Party
Audience -- Listen, Translate, Edit -- You
Interest C, C, C
5W’s + Body Language,
So What, Who Cares, WIIFM Voice

7. What’s PERSUASIVE? Three elements in overall
impression of speakers…
Verbal (word choice, content) = 7%
Vocal (voice, tone, pace) = 38%
Visual (body language) = 55%
Content is still king, but
93% of overall
impression is DELIVERY

8. What are some successful
Presentation Techniques?
#2: Be Prepared

9. TO:
TO:
FROM:
FROM:
RE: State problem &
RE:
possible solutions
Support your
problem: data,
The two minute statistics, analysis,
examples
TALKING MEMO
Bottom Line

10. Ideas for OPENERS
Weather
Kids/Pets
News
Common interests
True stories
Questions

11. A man walks into a
bar……OUCH!
Not so great OPENER…

12. JOKES
RELIGION
POLITICS
HEALTH

13. What are some successful
Presentation Techniques?
#3: Learn Simple Secrets

14. 10 SIMPLE SECRETS of the World’s
Greatest Business Communicators
Book by Carmine Gallo
www.carminergallo.com
Great, short read!
Lots of helpful advice from
top CEOs and leaders in
business

15. #1 Passion:
Use Your Head
to Reach Your
Heart

16. #2 Inspiration:
C’mon Baby Light My Fire

17. #3 Preparation:
Toss the Script

18. #4 Start Strong:
Don’t Bury the Lead

19. #5 Clarity:
Lose the Jargon or
Lose Your Audience

20. #6 Brevity:
Keep it Short, Period

21. #7 Style:
Talk, Walk and
Look Like a
Leader

22. #8 Command Presence:
Movement Does
the Body Good

23. #9 Wear It Well:
Image is Everything!

24. #10 Reinvention:
Madonna or Rocky?

25. OTHER IDEAS to spice up
technical trainings
Straw polls, hands up
Videos, props – open or close
Interaction –table talks, asking
audience to do something
physical
Games, prizes – ethics bingo,
true/false, truth/lies
Fun breaks – music, stretches
CHOCOLATE!

26. What are some successful
Presentation Techniques?
#4: Close Strong

27. Handling the Q&A
Set ground rules
Anticipate the questions
Restate questions for the
audience
Don’t be a politician
Summarize and close

28. Nitpicker: Always brings up a
point to derail
Support: Over the
top praiser
Filibuster: Rambles
with no end in sight
Challenger: Disputes
points

29. Crossing the Finish Line
Repeat objectives and key
learning points (3x3)
Tell them about additional
resources
Tell them you’re available
for follow up & provide
contact info
Stay for 5-10 minutes

30. What is my role as a
VSCPA Presenter?

31. Serving as a VSCPA AMBASSADOR
Deliver top-notch presentation
Be prepared
Effectively engage members and
potential members at events
Give consistent message
Help raise the profile and image
of CPAs and VSCPA
Trade research shows the 85%
of the visitor’s impression about
your association is determined by
the person at the event.

32. Not marketing yourself or your
business, or airing personal views
Authorized
representative
of the VSCPA
Wearing a leadership hat to
represent best interest of
9,000 VSCPA members

33. Where can I find other
Presentation Resources?

34. Other public speaking RESOURCES
• VSCPA: “For Members” section of www.vscpa.com
• CPA Ambassadors: www.cpaambassador.org
• Toast Masters: www.toastmasters.org
• PRSA: www.prsa.org
• IABC: www.iabc.com
• Blogs: http://mytoastmastersblog.com
http://.sixminutes.dlugan.com
• Videos: www.carminegallo.com

35. CONNECT with me/us!
Tina Lambert, CAE
VSCPA Vice President, Member & Public Relations
• Phone: (804) 612-9416
• E-mail: tlambert@vscpa.com
• Web: www.vscpa.com
• LinkedIn: www.linkedin.com/in/tinalambert
www.linkedin.com / search for “Virginia Society of CPAs”
• Facebook: www.facebook.com/TinaLambert1
www.facebook.com / search for “Virginia Society of CPAs”
• Twitter: www.twitter.com/TinaLambert
www.twitter.com/VSCPANews

36. EVERYONE is an Entertainer!

37. THANK YOU
very, very much!