SlideShare une entreprise Scribd logo

Cally Poplak & Mike Richards: Case Study: BZRK

•
•
power to the pixel
power to the pixel

Cally Poplak, MD Egmont Press, & Mike Richards, Head of Marketing & Publicity, Egmont Press, present their case study, BZRK, at Power to the Pixel's Cross-Media Forum, October 2011.

Formation
1  sur  13
‘Britain now 25th in the world literacy league’ ‘Estimated 5 million adults in UK are illiterate’ ‘20% of parents don’t encourage their children to read’ ‘One in six don’t read a single book in a month’ ‘Text messages are the most popular thing for children to read outside of class’ ‘1 in 10 boys start secondary school with a reading age of 7 or below’ ‘For many children reading is too much effort / not a pleasure / other distractions’
The book… The experience… Results so far…
http://www.tsggoesbzrk.com
Introduce the world Narrative evolves, leading to release of book 1 Month 7 Month 1 Build the world with the audience Leads audience towards books, comics and games
www.gobzrk.com Cally Poplak cpoplak@euk.egmont.com Mike Richards mrichards@euk.egmont.com

Recommandé

The Pixel Lab 2015 | What Are We Learning? - Michel Reilhac
The Pixel Lab 2015 | What Are We Learning? - Michel ReilhacThe Pixel Lab 2015 | What Are We Learning? - Michel Reilhac
The Pixel Lab 2015 | What Are We Learning? - Michel Reilhacpower to the pixel
 
The Pixel Lab 2015 | Don't lose heart - Sean Coleman
The Pixel Lab 2015 | Don't lose heart - Sean Coleman The Pixel Lab 2015 | Don't lose heart - Sean Coleman
The Pixel Lab 2015 | Don't lose heart - Sean Coleman power to the pixel
 
The Pixel Lab 2015 | Designing the new narratives - Adam Sigel
The Pixel Lab 2015 | Designing the new narratives - Adam Sigel The Pixel Lab 2015 | Designing the new narratives - Adam Sigel
The Pixel Lab 2015 | Designing the new narratives - Adam Sigel power to the pixel
 
The Pixel Lab 2015 | It's all about the money - Nuno Bernardo
The Pixel Lab 2015 | It's all about the money - Nuno Bernardo The Pixel Lab 2015 | It's all about the money - Nuno Bernardo
The Pixel Lab 2015 | It's all about the money - Nuno Bernardo power to the pixel
 
The Pixel Lab 2015 | Commissioning Innovation - Voyelle Acker
The Pixel Lab 2015 | Commissioning Innovation - Voyelle Acker The Pixel Lab 2015 | Commissioning Innovation - Voyelle Acker
The Pixel Lab 2015 | Commissioning Innovation - Voyelle Acker power to the pixel
 
The Pixel Lab 2015 | How does understanding more about my audience affect pro...
The Pixel Lab 2015 | How does understanding more about my audience affect pro...The Pixel Lab 2015 | How does understanding more about my audience affect pro...
The Pixel Lab 2015 | How does understanding more about my audience affect pro...power to the pixel
 
The Pixel Lab 2015 | Extending story through play - Nick Fortugno
The Pixel Lab 2015 | Extending story through play - Nick FortugnoThe Pixel Lab 2015 | Extending story through play - Nick Fortugno
The Pixel Lab 2015 | Extending story through play - Nick Fortugnopower to the pixel
 
The Pixel Lab 2015 | 'I Need a Dollar' - Where's your ROI? - Jennifer Wilson
The Pixel Lab 2015 | 'I Need a Dollar' - Where's your ROI? - Jennifer Wilson The Pixel Lab 2015 | 'I Need a Dollar' - Where's your ROI? - Jennifer Wilson
The Pixel Lab 2015 | 'I Need a Dollar' - Where's your ROI? - Jennifer Wilson power to the pixel
 

Recommandé

The Pixel Lab 2015 | What Are We Learning? - Michel Reilhac
The Pixel Lab 2015 | What Are We Learning? - Michel ReilhacThe Pixel Lab 2015 | What Are We Learning? - Michel Reilhac
The Pixel Lab 2015 | What Are We Learning? - Michel Reilhacpower to the pixel
 
The Pixel Lab 2015 | Don't lose heart - Sean Coleman
The Pixel Lab 2015 | Don't lose heart - Sean Coleman The Pixel Lab 2015 | Don't lose heart - Sean Coleman
The Pixel Lab 2015 | Don't lose heart - Sean Coleman power to the pixel
 
The Pixel Lab 2015 | Designing the new narratives - Adam Sigel
The Pixel Lab 2015 | Designing the new narratives - Adam Sigel The Pixel Lab 2015 | Designing the new narratives - Adam Sigel
The Pixel Lab 2015 | Designing the new narratives - Adam Sigel power to the pixel
 
The Pixel Lab 2015 | It's all about the money - Nuno Bernardo
The Pixel Lab 2015 | It's all about the money - Nuno Bernardo The Pixel Lab 2015 | It's all about the money - Nuno Bernardo
The Pixel Lab 2015 | It's all about the money - Nuno Bernardo power to the pixel
 
The Pixel Lab 2015 | Commissioning Innovation - Voyelle Acker
The Pixel Lab 2015 | Commissioning Innovation - Voyelle Acker The Pixel Lab 2015 | Commissioning Innovation - Voyelle Acker
The Pixel Lab 2015 | Commissioning Innovation - Voyelle Acker power to the pixel
 
The Pixel Lab 2015 | How does understanding more about my audience affect pro...
The Pixel Lab 2015 | How does understanding more about my audience affect pro...The Pixel Lab 2015 | How does understanding more about my audience affect pro...
The Pixel Lab 2015 | How does understanding more about my audience affect pro...power to the pixel
 
The Pixel Lab 2015 | Extending story through play - Nick Fortugno
The Pixel Lab 2015 | Extending story through play - Nick FortugnoThe Pixel Lab 2015 | Extending story through play - Nick Fortugno
The Pixel Lab 2015 | Extending story through play - Nick Fortugnopower to the pixel
 
The Pixel Lab 2015 | 'I Need a Dollar' - Where's your ROI? - Jennifer Wilson
The Pixel Lab 2015 | 'I Need a Dollar' - Where's your ROI? - Jennifer Wilson The Pixel Lab 2015 | 'I Need a Dollar' - Where's your ROI? - Jennifer Wilson
The Pixel Lab 2015 | 'I Need a Dollar' - Where's your ROI? - Jennifer Wilson power to the pixel
 
The Pixel Lab 2015 | Innovation in Book Publishing - Eric Huang
The Pixel Lab 2015 | Innovation in Book Publishing - Eric Huang The Pixel Lab 2015 | Innovation in Book Publishing - Eric Huang
The Pixel Lab 2015 | Innovation in Book Publishing - Eric Huang power to the pixel
 
The Pixel Lab 2015 | Dealing with Disputes: Who has the power - and when does...
The Pixel Lab 2015 | Dealing with Disputes: Who has the power - and when does...The Pixel Lab 2015 | Dealing with Disputes: Who has the power - and when does...
The Pixel Lab 2015 | Dealing with Disputes: Who has the power - and when does...power to the pixel
 
The Pixel Lab 2015 | Loc Dao's Lessons Learned in Interactive Documentary
The Pixel Lab 2015 | Loc Dao's Lessons Learned in Interactive Documentary The Pixel Lab 2015 | Loc Dao's Lessons Learned in Interactive Documentary
The Pixel Lab 2015 | Loc Dao's Lessons Learned in Interactive Documentary power to the pixel
 
The Pixel Lab 2014_Sean Coleman_Are We Being Watched?
The Pixel Lab 2014_Sean Coleman_Are We Being Watched?The Pixel Lab 2014_Sean Coleman_Are We Being Watched?
The Pixel Lab 2014_Sean Coleman_Are We Being Watched?power to the pixel
 
The Pixel Lab 2014_Michel Reilhac_What Are We Learning?
The Pixel Lab 2014_Michel Reilhac_What Are We Learning?The Pixel Lab 2014_Michel Reilhac_What Are We Learning?
The Pixel Lab 2014_Michel Reilhac_What Are We Learning?power to the pixel
 
The Pixel Lab 2014_Adam Sigel_Understanding Narrative Techniques Across Platf...
The Pixel Lab 2014_Adam Sigel_Understanding Narrative Techniques Across Platf...The Pixel Lab 2014_Adam Sigel_Understanding Narrative Techniques Across Platf...
The Pixel Lab 2014_Adam Sigel_Understanding Narrative Techniques Across Platf...power to the pixel
 
The Pixel Lab 2014_Alain Bieber_ARTE Creative
The Pixel Lab 2014_Alain Bieber_ARTE CreativeThe Pixel Lab 2014_Alain Bieber_ARTE Creative
The Pixel Lab 2014_Alain Bieber_ARTE Creativepower to the pixel
 
The Pixel Lab 2014_Nuno Bernardo_Setting Up A Cross-Media Path To Success
The Pixel Lab 2014_Nuno Bernardo_Setting Up A Cross-Media Path To SuccessThe Pixel Lab 2014_Nuno Bernardo_Setting Up A Cross-Media Path To Success
The Pixel Lab 2014_Nuno Bernardo_Setting Up A Cross-Media Path To Successpower to the pixel
 
The Pixel Lab 2014_Eric Huang_Book Publishing For The 22nd Century
The Pixel Lab 2014_Eric Huang_Book Publishing For The 22nd CenturyThe Pixel Lab 2014_Eric Huang_Book Publishing For The 22nd Century
The Pixel Lab 2014_Eric Huang_Book Publishing For The 22nd Centurypower to the pixel
 
The Pixel Lab 2014_Loc Dao_Lessons Learned In Interactive Documentary
The Pixel Lab 2014_Loc Dao_Lessons Learned In Interactive DocumentaryThe Pixel Lab 2014_Loc Dao_Lessons Learned In Interactive Documentary
The Pixel Lab 2014_Loc Dao_Lessons Learned In Interactive Documentarypower to the pixel
 
The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 2
The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 2The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 2
The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 2power to the pixel
 
The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 1
The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 1The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 1
The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 1power to the pixel
 
The Pixel Lab 2014_Stephanie Lang_MFG Film Funding
The Pixel Lab 2014_Stephanie Lang_MFG Film FundingThe Pixel Lab 2014_Stephanie Lang_MFG Film Funding
The Pixel Lab 2014_Stephanie Lang_MFG Film Fundingpower to the pixel
 
The Pixel Lab 2014_Paul Tyler_Content is king, but content is his mistress
The Pixel Lab 2014_Paul Tyler_Content is king, but content is his mistressThe Pixel Lab 2014_Paul Tyler_Content is king, but content is his mistress
The Pixel Lab 2014_Paul Tyler_Content is king, but content is his mistresspower to the pixel
 
The Pixel Lab 2014_Rob Meldrum_Telling Brand Stories In Unexpected Ways
The Pixel Lab 2014_Rob Meldrum_Telling Brand Stories In Unexpected WaysThe Pixel Lab 2014_Rob Meldrum_Telling Brand Stories In Unexpected Ways
The Pixel Lab 2014_Rob Meldrum_Telling Brand Stories In Unexpected Wayspower to the pixel
 
Wish for the Future: Open Design Challenge, Lance Weiler & Jörgen van der Sloot
Wish for the Future: Open Design Challenge, Lance Weiler & Jörgen van der SlootWish for the Future: Open Design Challenge, Lance Weiler & Jörgen van der Sloot
Wish for the Future: Open Design Challenge, Lance Weiler & Jörgen van der Slootpower to the pixel
 
WAR HORSE: From Page to Stage, Speilberg to Super-App, Cally Poplak & Tim Jon...
WAR HORSE: From Page to Stage, Speilberg to Super-App, Cally Poplak & Tim Jon...WAR HORSE: From Page to Stage, Speilberg to Super-App, Cally Poplak & Tim Jon...
WAR HORSE: From Page to Stage, Speilberg to Super-App, Cally Poplak & Tim Jon...power to the pixel
 
Case Study: The Spiral - Peter de Maegd, Producer, The Spiral
Case Study: The Spiral - Peter de Maegd, Producer, The SpiralCase Study: The Spiral - Peter de Maegd, Producer, The Spiral
Case Study: The Spiral - Peter de Maegd, Producer, The Spiralpower to the pixel
 
How to Cook a Cow Or: How I Learned to Fall In Love with History All Over Aga...
How to Cook a Cow Or: How I Learned to Fall In Love with History All Over Aga...How to Cook a Cow Or: How I Learned to Fall In Love with History All Over Aga...
How to Cook a Cow Or: How I Learned to Fall In Love with History All Over Aga...power to the pixel
 
Attitudes, Behaviours, Storytelling - Wayne Fletcher
Attitudes, Behaviours, Storytelling - Wayne FletcherAttitudes, Behaviours, Storytelling - Wayne Fletcher
Attitudes, Behaviours, Storytelling - Wayne Fletcherpower to the pixel
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactPECB
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionSafetyChain Software
 

Contenu connexe

Plus de power to the pixel

The Pixel Lab 2015 | Innovation in Book Publishing - Eric Huang
The Pixel Lab 2015 | Innovation in Book Publishing - Eric Huang The Pixel Lab 2015 | Innovation in Book Publishing - Eric Huang
The Pixel Lab 2015 | Innovation in Book Publishing - Eric Huang power to the pixel
 
The Pixel Lab 2015 | Dealing with Disputes: Who has the power - and when does...
The Pixel Lab 2015 | Dealing with Disputes: Who has the power - and when does...The Pixel Lab 2015 | Dealing with Disputes: Who has the power - and when does...
The Pixel Lab 2015 | Dealing with Disputes: Who has the power - and when does...power to the pixel
 
The Pixel Lab 2015 | Loc Dao's Lessons Learned in Interactive Documentary
The Pixel Lab 2015 | Loc Dao's Lessons Learned in Interactive Documentary The Pixel Lab 2015 | Loc Dao's Lessons Learned in Interactive Documentary
The Pixel Lab 2015 | Loc Dao's Lessons Learned in Interactive Documentary power to the pixel
 
The Pixel Lab 2014_Sean Coleman_Are We Being Watched?
The Pixel Lab 2014_Sean Coleman_Are We Being Watched?The Pixel Lab 2014_Sean Coleman_Are We Being Watched?
The Pixel Lab 2014_Sean Coleman_Are We Being Watched?power to the pixel
 
The Pixel Lab 2014_Michel Reilhac_What Are We Learning?
The Pixel Lab 2014_Michel Reilhac_What Are We Learning?The Pixel Lab 2014_Michel Reilhac_What Are We Learning?
The Pixel Lab 2014_Michel Reilhac_What Are We Learning?power to the pixel
 
The Pixel Lab 2014_Adam Sigel_Understanding Narrative Techniques Across Platf...
The Pixel Lab 2014_Adam Sigel_Understanding Narrative Techniques Across Platf...The Pixel Lab 2014_Adam Sigel_Understanding Narrative Techniques Across Platf...
The Pixel Lab 2014_Adam Sigel_Understanding Narrative Techniques Across Platf...power to the pixel
 
The Pixel Lab 2014_Alain Bieber_ARTE Creative
The Pixel Lab 2014_Alain Bieber_ARTE CreativeThe Pixel Lab 2014_Alain Bieber_ARTE Creative
The Pixel Lab 2014_Alain Bieber_ARTE Creativepower to the pixel
 
The Pixel Lab 2014_Nuno Bernardo_Setting Up A Cross-Media Path To Success
The Pixel Lab 2014_Nuno Bernardo_Setting Up A Cross-Media Path To SuccessThe Pixel Lab 2014_Nuno Bernardo_Setting Up A Cross-Media Path To Success
The Pixel Lab 2014_Nuno Bernardo_Setting Up A Cross-Media Path To Successpower to the pixel
 
The Pixel Lab 2014_Eric Huang_Book Publishing For The 22nd Century
The Pixel Lab 2014_Eric Huang_Book Publishing For The 22nd CenturyThe Pixel Lab 2014_Eric Huang_Book Publishing For The 22nd Century
The Pixel Lab 2014_Eric Huang_Book Publishing For The 22nd Centurypower to the pixel
 
The Pixel Lab 2014_Loc Dao_Lessons Learned In Interactive Documentary
The Pixel Lab 2014_Loc Dao_Lessons Learned In Interactive DocumentaryThe Pixel Lab 2014_Loc Dao_Lessons Learned In Interactive Documentary
The Pixel Lab 2014_Loc Dao_Lessons Learned In Interactive Documentarypower to the pixel
 
The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 2
The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 2The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 2
The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 2power to the pixel
 
The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 1
The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 1The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 1
The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 1power to the pixel
 
The Pixel Lab 2014_Stephanie Lang_MFG Film Funding
The Pixel Lab 2014_Stephanie Lang_MFG Film FundingThe Pixel Lab 2014_Stephanie Lang_MFG Film Funding
The Pixel Lab 2014_Stephanie Lang_MFG Film Fundingpower to the pixel
 
The Pixel Lab 2014_Paul Tyler_Content is king, but content is his mistress
The Pixel Lab 2014_Paul Tyler_Content is king, but content is his mistressThe Pixel Lab 2014_Paul Tyler_Content is king, but content is his mistress
The Pixel Lab 2014_Paul Tyler_Content is king, but content is his mistresspower to the pixel
 
The Pixel Lab 2014_Rob Meldrum_Telling Brand Stories In Unexpected Ways
The Pixel Lab 2014_Rob Meldrum_Telling Brand Stories In Unexpected WaysThe Pixel Lab 2014_Rob Meldrum_Telling Brand Stories In Unexpected Ways
The Pixel Lab 2014_Rob Meldrum_Telling Brand Stories In Unexpected Wayspower to the pixel
 
Wish for the Future: Open Design Challenge, Lance Weiler & Jörgen van der Sloot
Wish for the Future: Open Design Challenge, Lance Weiler & Jörgen van der SlootWish for the Future: Open Design Challenge, Lance Weiler & Jörgen van der Sloot
Wish for the Future: Open Design Challenge, Lance Weiler & Jörgen van der Slootpower to the pixel
 
WAR HORSE: From Page to Stage, Speilberg to Super-App, Cally Poplak & Tim Jon...
WAR HORSE: From Page to Stage, Speilberg to Super-App, Cally Poplak & Tim Jon...WAR HORSE: From Page to Stage, Speilberg to Super-App, Cally Poplak & Tim Jon...
WAR HORSE: From Page to Stage, Speilberg to Super-App, Cally Poplak & Tim Jon...power to the pixel
 
Case Study: The Spiral - Peter de Maegd, Producer, The Spiral
Case Study: The Spiral - Peter de Maegd, Producer, The SpiralCase Study: The Spiral - Peter de Maegd, Producer, The Spiral
Case Study: The Spiral - Peter de Maegd, Producer, The Spiralpower to the pixel
 
How to Cook a Cow Or: How I Learned to Fall In Love with History All Over Aga...
How to Cook a Cow Or: How I Learned to Fall In Love with History All Over Aga...How to Cook a Cow Or: How I Learned to Fall In Love with History All Over Aga...
How to Cook a Cow Or: How I Learned to Fall In Love with History All Over Aga...power to the pixel
 
Attitudes, Behaviours, Storytelling - Wayne Fletcher
Attitudes, Behaviours, Storytelling - Wayne FletcherAttitudes, Behaviours, Storytelling - Wayne Fletcher
Attitudes, Behaviours, Storytelling - Wayne Fletcherpower to the pixel
 

Plus de power to the pixel (20)

The Pixel Lab 2015 | Innovation in Book Publishing - Eric Huang
The Pixel Lab 2015 | Innovation in Book Publishing - Eric Huang The Pixel Lab 2015 | Innovation in Book Publishing - Eric Huang
The Pixel Lab 2015 | Innovation in Book Publishing - Eric Huang
 
The Pixel Lab 2015 | Dealing with Disputes: Who has the power - and when does...
The Pixel Lab 2015 | Dealing with Disputes: Who has the power - and when does...The Pixel Lab 2015 | Dealing with Disputes: Who has the power - and when does...
The Pixel Lab 2015 | Dealing with Disputes: Who has the power - and when does...
 
The Pixel Lab 2015 | Loc Dao's Lessons Learned in Interactive Documentary
The Pixel Lab 2015 | Loc Dao's Lessons Learned in Interactive Documentary The Pixel Lab 2015 | Loc Dao's Lessons Learned in Interactive Documentary
The Pixel Lab 2015 | Loc Dao's Lessons Learned in Interactive Documentary
 
The Pixel Lab 2014_Sean Coleman_Are We Being Watched?
The Pixel Lab 2014_Sean Coleman_Are We Being Watched?The Pixel Lab 2014_Sean Coleman_Are We Being Watched?
The Pixel Lab 2014_Sean Coleman_Are We Being Watched?
 
The Pixel Lab 2014_Michel Reilhac_What Are We Learning?
The Pixel Lab 2014_Michel Reilhac_What Are We Learning?The Pixel Lab 2014_Michel Reilhac_What Are We Learning?
The Pixel Lab 2014_Michel Reilhac_What Are We Learning?
 
The Pixel Lab 2014_Adam Sigel_Understanding Narrative Techniques Across Platf...
The Pixel Lab 2014_Adam Sigel_Understanding Narrative Techniques Across Platf...The Pixel Lab 2014_Adam Sigel_Understanding Narrative Techniques Across Platf...
The Pixel Lab 2014_Adam Sigel_Understanding Narrative Techniques Across Platf...
 
The Pixel Lab 2014_Alain Bieber_ARTE Creative
The Pixel Lab 2014_Alain Bieber_ARTE CreativeThe Pixel Lab 2014_Alain Bieber_ARTE Creative
The Pixel Lab 2014_Alain Bieber_ARTE Creative
 
The Pixel Lab 2014_Nuno Bernardo_Setting Up A Cross-Media Path To Success
The Pixel Lab 2014_Nuno Bernardo_Setting Up A Cross-Media Path To SuccessThe Pixel Lab 2014_Nuno Bernardo_Setting Up A Cross-Media Path To Success
The Pixel Lab 2014_Nuno Bernardo_Setting Up A Cross-Media Path To Success
 
The Pixel Lab 2014_Eric Huang_Book Publishing For The 22nd Century
The Pixel Lab 2014_Eric Huang_Book Publishing For The 22nd CenturyThe Pixel Lab 2014_Eric Huang_Book Publishing For The 22nd Century
The Pixel Lab 2014_Eric Huang_Book Publishing For The 22nd Century
 
The Pixel Lab 2014_Loc Dao_Lessons Learned In Interactive Documentary
The Pixel Lab 2014_Loc Dao_Lessons Learned In Interactive DocumentaryThe Pixel Lab 2014_Loc Dao_Lessons Learned In Interactive Documentary
The Pixel Lab 2014_Loc Dao_Lessons Learned In Interactive Documentary
 
The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 2
The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 2The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 2
The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 2
 
The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 1
The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 1The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 1
The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 1
 
The Pixel Lab 2014_Stephanie Lang_MFG Film Funding
The Pixel Lab 2014_Stephanie Lang_MFG Film FundingThe Pixel Lab 2014_Stephanie Lang_MFG Film Funding
The Pixel Lab 2014_Stephanie Lang_MFG Film Funding
 
The Pixel Lab 2014_Paul Tyler_Content is king, but content is his mistress
The Pixel Lab 2014_Paul Tyler_Content is king, but content is his mistressThe Pixel Lab 2014_Paul Tyler_Content is king, but content is his mistress
The Pixel Lab 2014_Paul Tyler_Content is king, but content is his mistress
 
The Pixel Lab 2014_Rob Meldrum_Telling Brand Stories In Unexpected Ways
The Pixel Lab 2014_Rob Meldrum_Telling Brand Stories In Unexpected WaysThe Pixel Lab 2014_Rob Meldrum_Telling Brand Stories In Unexpected Ways
The Pixel Lab 2014_Rob Meldrum_Telling Brand Stories In Unexpected Ways
 
Wish for the Future: Open Design Challenge, Lance Weiler & Jörgen van der Sloot
Wish for the Future: Open Design Challenge, Lance Weiler & Jörgen van der SlootWish for the Future: Open Design Challenge, Lance Weiler & Jörgen van der Sloot
Wish for the Future: Open Design Challenge, Lance Weiler & Jörgen van der Sloot
 
WAR HORSE: From Page to Stage, Speilberg to Super-App, Cally Poplak & Tim Jon...
WAR HORSE: From Page to Stage, Speilberg to Super-App, Cally Poplak & Tim Jon...WAR HORSE: From Page to Stage, Speilberg to Super-App, Cally Poplak & Tim Jon...
WAR HORSE: From Page to Stage, Speilberg to Super-App, Cally Poplak & Tim Jon...
 
Case Study: The Spiral - Peter de Maegd, Producer, The Spiral
Case Study: The Spiral - Peter de Maegd, Producer, The SpiralCase Study: The Spiral - Peter de Maegd, Producer, The Spiral
Case Study: The Spiral - Peter de Maegd, Producer, The Spiral
 
How to Cook a Cow Or: How I Learned to Fall In Love with History All Over Aga...
How to Cook a Cow Or: How I Learned to Fall In Love with History All Over Aga...How to Cook a Cow Or: How I Learned to Fall In Love with History All Over Aga...
How to Cook a Cow Or: How I Learned to Fall In Love with History All Over Aga...
 
Attitudes, Behaviours, Storytelling - Wayne Fletcher
Attitudes, Behaviours, Storytelling - Wayne FletcherAttitudes, Behaviours, Storytelling - Wayne Fletcher
Attitudes, Behaviours, Storytelling - Wayne Fletcher
 

Dernier

Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactPECB
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionSafetyChain Software
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...Sapna Thakur
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104misteraugie
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptxVS Mahajan Coaching Centre
 
mini mental status format.docx
mini mental status format.docxmini mental status format.docx
mini mental status format.docxPoojaSen20
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDThiyagu K
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphThiyagu K
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactdawncurless
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformChameera Dedduwage
 
9548086042 for call girls in Indira Nagar with room service
9548086042 for call girls in Indira Nagar with room service9548086042 for call girls in Indira Nagar with room service
9548086042 for call girls in Indira Nagar with room servicediscovermytutordmt
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...fonyou31
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAssociation for Project Management
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 

Dernier (20)

Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory Inspection
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
 
mini mental status format.docx
mini mental status format.docxmini mental status format.docx
mini mental status format.docx
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
 
9548086042 for call girls in Indira Nagar with room service
9548086042 for call girls in Indira Nagar with room service9548086042 for call girls in Indira Nagar with room service
9548086042 for call girls in Indira Nagar with room service
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
 
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across Sectors
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 

Cally Poplak & Mike Richards: Case Study: BZRK

  • 1.
  • 2. ‘Britain now 25th in the world literacy league’ ‘Estimated 5 million adults in UK are illiterate’ ‘20% of parents don’t encourage their children to read’ ‘One in six don’t read a single book in a month’ ‘Text messages are the most popular thing for children to read outside of class’ ‘1 in 10 boys start secondary school with a reading age of 7 or below’ ‘For many children reading is too much effort / not a pleasure / other distractions’
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. The book… The experience… Results so far…
  • 9.
  • 11.
  • 12. Introduce the world Narrative evolves, leading to release of book 1 Month 7 Month 1 Build the world with the audience Leads audience towards books, comics and games
  • 13. www.gobzrk.com Cally Poplak cpoplak@euk.egmont.com Mike Richards mrichards@euk.egmont.com