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CUSTOMER RELATIONSHIP MANAGEMENT MEDIA AND CHANNEL STRATEGY
THE PROCESS OF CRM
Comparison
THE MESSAGE
CASE STUDY: VALUE
CASE STUDY
Value Delivery
Media and Channel Sales Force  Direct Mail Website Outlet Advertising Social Media Customer Centre
DIRECT MAIL
OUTLET
Sales Force
Customer Centre
WEB
Comparison
The Rule  ,[object Object]
 Different customers have different purchasing styles,[object Object]
DISCUSS
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