This is a presentation about the impact of Social Networking sites for HR professionals. In it, I give an overview of the Social Media industry and its key players - how they came to be, who owns them, how many people are using them, and their key audiences. From there, I detail some of the functionality of the most popular business applications and uses available from LinkedIn. I also give examples of how and, maybe more importantly, WHY I use so many of these tools and you can too.

1. HR 2.0 What You NEED to Know About How Social Networking Platforms Impact HR Presented By: Tom Daly, II Managing Principal Hartwig Moss Benefits

3. Who am I? Why am I talking about this? Me, and my social networking story. “ We are who we are, even if we sometimes forget.” Men in Black 2 - 2002

5. What is going on? Social Networking. What is It? Who’s Using It? Who are the players? “ No one wants advice, only collaboration.” John Steinbeck

6. Social Networking – In Plain English

7. The Players

8. Name Description/Focus Registered users Launched General. Owned by Fox Interactive Media. Revenues and Profits not disclosed. According to comScore, MySpace has been overtaken by main competitor Facebook in April 2008, based on monthly unique visitors 253,000,000 2003 General. The free-access website is privately owned and operated . Mark Zuckerberg founded Facebook while he was a student at Harvard University. 144,000,000 2004 Business. Mainly used for professional networking. As of December 2007, its site traffic was 3.2 million visitors per month, up 485% from the end of 2006. As of May 2008, it had more than 24 million registered users, spanning 150 industries. 30,000,000 2003 Business and Personal. Micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length. 5,000,000 2006

9. Social Networking Growth by Worldwide Region June 2008 vs. June 2007 Total Worldwide Audience, Age 15+ - Home and Work Locations Source: comScore World Metrix Unique Visitors (000) Jun-07 Jun-08 Percent Change Worldwide 464,437 580,510 25% Asia Pacific 162,738 200,555 23% Europe 122,527 165,256 35% North America 120,848 131,255 9% Latin America 40,098 53,248 33% Middle East - Africa 18,226 30,197 66% Worldwide Growth among Selected Social Networking Sites June 2008 vs. June 2007 Total Worldwide Audience, Age 15+ Home and Work Locations Source: comScore World Metrix Total Unique Visitors (000) Jun-2007 Jun-2008 % Change Total Internet : Total Audience 778,310 860,514 11% Social Networking 464,437 580,510 25% FACEBOOK.COM 52,167 132,105 153% MYSPACE.COM 114,147 117,582 3% HI5.COM 28,174 56,367 100% FRIENDSTER.COM 24,675 37,080 50% Orkut 24,120 34,028 41% BEBO.COM 18,200 24,017 32% Skyrock Network 17,638 21,041 19%

11. “ Nothing is really work unless you would rather be doing something else.” James M. Barrie How Can I Use These Platforms? Uses for HR Professionals

45. human resources

62. Any Questions?