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Personal Branding 
TU/e 
Tom Scholte 
Eindhoven, December 8th 2014 
#samenbeter
introduction 
#samenbeter
Heineken job interview 
https://www.youtube.com/watch?v=Aq6y3RO12UQ 
3
Welcome 
Training program to train your 
• skills to increase your (professional) self awareness 
and self knowledge 
• skills to share and express your (professional) self 
4
Results…. when you keep practicing these skills 
For yourself – internally 
• knowing what to do and what to share 
• knowing when to take initiatives 
• doing… naturally 
In relation to others: 
• higher valuation of your work 
• being recommended more often 
• being asked for the things you want to be asked for 
• jobs, projects, assignments, teams, roles 
5
agenda 
CV of the Future answering and sharing the answers to the 
questions 
1a) what are my fields of interest/ expertise? 
1b) what are my attributes? 
1c) what are my core products and services? 
2) what are the ‘higher goals’ I want to contribute to? 
6
Sparkling moment 
7
question 1a 
#samenbeter
question 1a) what are your fields of interests/ expertise 
9
11
12
personal branding
question 1a) what are your fields of interests/ expertise 
14
finish the following 
• I am interested in… 
• I would like to know more about… 
• I am specialized in… 
• My field of expertise is… 
• I am reading books about… 
• I am studying … 
• … 
15
examples fields of interest/ expertise 
archiving non profit organizations cultural heritage 
social change global communities environment 
music group building designing 
communication wild life talent finding 
non profit funding cultural antropology media analysis 
NGO’s Middle East data 
renewable energy digital media women studies 
project management recruitment organizational change 
social media contract managementusability UX 
photo archiving training strategy development 
marine biology crisis communication branding 
internatinal events news writing budget management 
16
1a) 
interview an other participant 
1. What is your definition of …? 
2. Describe an example situation, experience, 
project, subject, minor, module related to this field 
of interest. 
3. What questions, related to this topic, would you 
really like to answer? 
17 
1a) 
interview each other in duo’s
Book title exercise 
18
booktitle exercise 
Now come up with a title and subtitle for a book that 
your colleague could have written on his/her field 
of interest or that he/she might write in the future. 
19
question 1b 
#samenbeter
your way of working 
1. if you were a car, what brand/type of car would 
you be? Explain why this car describing it’s 
attributes in your oppinion. 
2. If you were a pro top sporter, in what sports 
would that be? Explain why this sports describing 
it’s attributes in your oppinion. 
3. If you were a ‘thing’, what would you be? Explain 
why this ‘thing’ describing it’s attributes in your 
oppinion. 
21
STAR methodiek 
• S – Situation 
• T – task/ role 
• A – activity 
• R – result 
22
Situation questions 
• What was going on? 
• What was the location? 
• When did it all took place? 
• Who were involved? 
• What made this situation complex? 
23
Task questions 
• What was your role? 
• What was your assignment? 
• What did people expect of you? 
• What was the formal objective? 
• What was your authoritiy? 
Your perception of the task 
• What did you want to accomplish? 
• What were you intended to do? 
• Which objectives did you formulate for yourself? 
• What did you think you had to do? 
• What was important to you? 
24
Action questions 
• How did you start? 
• What exactly did you do? 
• What did you say? 
• and then… 
• and after that… 
• and…. 
• What else did you do? 
• What were the reactions and how did you respond 
to that? 
• What were you thinking? 
25
Result questions 
• What was the result? 
• How did the others react? 
• What reactions did you get? 
• How did it end? 
• How is the situation now? 
• How do you look back on the result? 
• What do other people think of the result? 
• How do you know? 
26
LinkedIN de eerste 10 stappen 
• Pijler II – vertellen = een kloppend profiel 
1. foto 
2. titel 
3. samenvatting 
4. ervaring (projecten) 
5. vaardigheden en deskundigheid 
6. opleiding 
• Pijler III – uitdragen = delen + monitoren + 
reageren 
7. status update plaatsen 
8. reageren op update van anderen 
• Pijler IV - #samenbeter 
9. linken en endorsen 
10. lid worden van groepen 
27
question 1c 
#samenbeter
movie Advertising Agency Task 
https://www.youtube.com/watch?v=YQXe1CokWqQ 
29
30
queston 1c) which function/role are you filling in/ 
do you want to fill in? 
31 
and what activities/ products/ services belong to that role?
assignment 1c) in duo’s 
Interview each other about activities/ products/ 
services you delivered in the past couple of years. 
What are the things you have done? (projects, 
assignments, internships, side jobs, student 
boards, etc) 
Help each other to list 10 activities/ products/ 
services. 
Select 3 out of this 10 you would like to do more 
often. 
32
1c) continue 
select your top 1 
write down in a few sentences your top, future 
oriented, whished assignment, internship, project, 
job related to this experience from the past. (name 
an example organisation and product/service that 
could be involved) 
33
question 2 
#samenbeter
question 2) how do others profit from my skills and 
talents? 
35 
what is the meaning of my work?
question 2. 
of what use can i be for others? 
• solution for… 
• taking care of…. 
• helping with… 
36
jeremy: personal trainer 
37
jeremy 
1. good at: 
1a) fitness 
1b) motivating 
listening 
patience 
1c) Role: personal trainer 
schedule’s 
instruction 
… 
38 
2. good for you, but I 
was not looking for 
a personal trainer.
jeremy 
39 
2. meaning 
- condition 
- loosing weight 
- self confidence 
- health 
- succes 
- marathon 
- … 
1. good at: 
1a) fitness 
1b) motivating 
listening 
patience 
1c) Role: personal trainer 
schedule’s 
instruction 
…
40
now write down the meaning of your work 
• solutions for … 
• taking care of…. 
• helping with… 
41 
• more profit 
• higher visibility 
• better cooperation 
• stronger in communication 
• …
2) meaning for others (‘higher goals’) 
What is the meaning from the TU/e and for whom? 
Think of an organisation/ product/ service that makes 
you happy, you respect or admire. 
Describe the meaning of this organisation/ product/ 
service for you, how do you benefit? What is the 
feeling that it appeals to for you (and/or for 
others?) 
42
43
question 2) how do others profit from my skills and 
talents? 
44 
what is the meaning of my work? 
now answer question 2
question 3a 
#samenbeter
question 3a) what are you doing it for? 
46 
what are your desired professional results?
desired professional results 
• certain project 
• specific role 
• internship 
• research project 
• job 
criteria 
• driven bij the ‘meaning’ of being you 
• SMART 
47
intended professional resultats 
now write down 3 professional results you desire to 
realize during the next 3 – 12 months 
• a project at which ….. 
• a role as ….. 
• giving a presention at/ about…. 
• finding a company to … 
These results are a logical follow up on the answers of your 
previous questiions. 
48
exercise 3a 
write down your top 1 desired results for which you 
can use some assistance. 
49
50
wrap up 
#samenbeter
52
53
54
55
Thank you 
www.firmadegroot.nl 
www.tomscholte.com 
www.cvvandetoekomst.nl 
Eindhoven, December 8th 2014 
#samenbeter

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Personal branding CVvdT_en_2014/12/8

  • 1. Personal Branding TU/e Tom Scholte Eindhoven, December 8th 2014 #samenbeter
  • 3. Heineken job interview https://www.youtube.com/watch?v=Aq6y3RO12UQ 3
  • 4. Welcome Training program to train your • skills to increase your (professional) self awareness and self knowledge • skills to share and express your (professional) self 4
  • 5. Results…. when you keep practicing these skills For yourself – internally • knowing what to do and what to share • knowing when to take initiatives • doing… naturally In relation to others: • higher valuation of your work • being recommended more often • being asked for the things you want to be asked for • jobs, projects, assignments, teams, roles 5
  • 6. agenda CV of the Future answering and sharing the answers to the questions 1a) what are my fields of interest/ expertise? 1b) what are my attributes? 1c) what are my core products and services? 2) what are the ‘higher goals’ I want to contribute to? 6
  • 9. question 1a) what are your fields of interests/ expertise 9
  • 10.
  • 11. 11
  • 12. 12
  • 14. question 1a) what are your fields of interests/ expertise 14
  • 15. finish the following • I am interested in… • I would like to know more about… • I am specialized in… • My field of expertise is… • I am reading books about… • I am studying … • … 15
  • 16. examples fields of interest/ expertise archiving non profit organizations cultural heritage social change global communities environment music group building designing communication wild life talent finding non profit funding cultural antropology media analysis NGO’s Middle East data renewable energy digital media women studies project management recruitment organizational change social media contract managementusability UX photo archiving training strategy development marine biology crisis communication branding internatinal events news writing budget management 16
  • 17. 1a) interview an other participant 1. What is your definition of …? 2. Describe an example situation, experience, project, subject, minor, module related to this field of interest. 3. What questions, related to this topic, would you really like to answer? 17 1a) interview each other in duo’s
  • 19. booktitle exercise Now come up with a title and subtitle for a book that your colleague could have written on his/her field of interest or that he/she might write in the future. 19
  • 21. your way of working 1. if you were a car, what brand/type of car would you be? Explain why this car describing it’s attributes in your oppinion. 2. If you were a pro top sporter, in what sports would that be? Explain why this sports describing it’s attributes in your oppinion. 3. If you were a ‘thing’, what would you be? Explain why this ‘thing’ describing it’s attributes in your oppinion. 21
  • 22. STAR methodiek • S – Situation • T – task/ role • A – activity • R – result 22
  • 23. Situation questions • What was going on? • What was the location? • When did it all took place? • Who were involved? • What made this situation complex? 23
  • 24. Task questions • What was your role? • What was your assignment? • What did people expect of you? • What was the formal objective? • What was your authoritiy? Your perception of the task • What did you want to accomplish? • What were you intended to do? • Which objectives did you formulate for yourself? • What did you think you had to do? • What was important to you? 24
  • 25. Action questions • How did you start? • What exactly did you do? • What did you say? • and then… • and after that… • and…. • What else did you do? • What were the reactions and how did you respond to that? • What were you thinking? 25
  • 26. Result questions • What was the result? • How did the others react? • What reactions did you get? • How did it end? • How is the situation now? • How do you look back on the result? • What do other people think of the result? • How do you know? 26
  • 27. LinkedIN de eerste 10 stappen • Pijler II – vertellen = een kloppend profiel 1. foto 2. titel 3. samenvatting 4. ervaring (projecten) 5. vaardigheden en deskundigheid 6. opleiding • Pijler III – uitdragen = delen + monitoren + reageren 7. status update plaatsen 8. reageren op update van anderen • Pijler IV - #samenbeter 9. linken en endorsen 10. lid worden van groepen 27
  • 29. movie Advertising Agency Task https://www.youtube.com/watch?v=YQXe1CokWqQ 29
  • 30. 30
  • 31. queston 1c) which function/role are you filling in/ do you want to fill in? 31 and what activities/ products/ services belong to that role?
  • 32. assignment 1c) in duo’s Interview each other about activities/ products/ services you delivered in the past couple of years. What are the things you have done? (projects, assignments, internships, side jobs, student boards, etc) Help each other to list 10 activities/ products/ services. Select 3 out of this 10 you would like to do more often. 32
  • 33. 1c) continue select your top 1 write down in a few sentences your top, future oriented, whished assignment, internship, project, job related to this experience from the past. (name an example organisation and product/service that could be involved) 33
  • 35. question 2) how do others profit from my skills and talents? 35 what is the meaning of my work?
  • 36. question 2. of what use can i be for others? • solution for… • taking care of…. • helping with… 36
  • 38. jeremy 1. good at: 1a) fitness 1b) motivating listening patience 1c) Role: personal trainer schedule’s instruction … 38 2. good for you, but I was not looking for a personal trainer.
  • 39. jeremy 39 2. meaning - condition - loosing weight - self confidence - health - succes - marathon - … 1. good at: 1a) fitness 1b) motivating listening patience 1c) Role: personal trainer schedule’s instruction …
  • 40. 40
  • 41. now write down the meaning of your work • solutions for … • taking care of…. • helping with… 41 • more profit • higher visibility • better cooperation • stronger in communication • …
  • 42. 2) meaning for others (‘higher goals’) What is the meaning from the TU/e and for whom? Think of an organisation/ product/ service that makes you happy, you respect or admire. Describe the meaning of this organisation/ product/ service for you, how do you benefit? What is the feeling that it appeals to for you (and/or for others?) 42
  • 43. 43
  • 44. question 2) how do others profit from my skills and talents? 44 what is the meaning of my work? now answer question 2
  • 46. question 3a) what are you doing it for? 46 what are your desired professional results?
  • 47. desired professional results • certain project • specific role • internship • research project • job criteria • driven bij the ‘meaning’ of being you • SMART 47
  • 48. intended professional resultats now write down 3 professional results you desire to realize during the next 3 – 12 months • a project at which ….. • a role as ….. • giving a presention at/ about…. • finding a company to … These results are a logical follow up on the answers of your previous questiions. 48
  • 49. exercise 3a write down your top 1 desired results for which you can use some assistance. 49
  • 50. 50
  • 52. 52
  • 53. 53
  • 54. 54
  • 55. 55
  • 56. Thank you www.firmadegroot.nl www.tomscholte.com www.cvvandetoekomst.nl Eindhoven, December 8th 2014 #samenbeter

Notes de l'éditeur

  1. optie beschrijf een activiteit van de afgelopen dagen/weken of komende dagen weken nu in 140 tekens. Deel dit, plak dit op de muur.
  2. optie beschrijf een activiteit van de afgelopen dagen/weken of komende dagen weken nu in 140 tekens. Deel dit, plak dit op de muur.
  3. EN dan NU filmpje 3 C over Welke ROLE did you take (what was your Task)
  4. Hier filmpje 3D: over welke ACTIE
  5. E n dan hier NA DEZE SHEET het filmpje 3E. En dan vragen of ze nog aanvullingen hebben.
  6. optie beschrijf een activiteit van de afgelopen dagen/weken of komende dagen weken nu in 140 tekens. Deel dit, plak dit op de muur.
  7. optie beschrijf een activiteit van de afgelopen dagen/weken of komende dagen weken nu in 140 tekens. Deel dit, plak dit op de muur.
  8. optie beschrijf een activiteit van de afgelopen dagen/weken of komende dagen weken nu in 140 tekens. Deel dit, plak dit op de muur.