The document discusses using social software to encourage sustainable behavior. It notes that most people believe climate change is influenced by human activity but cannot identify actions beyond recycling. The document promotes a website that takes a positive, easy, and creative approach to encouraging sustainability through group engagement on social networks like Facebook, blogs, Flickr, and Twitter. It suggests social tools could help measure, visualize, and expose sustainability efforts.

1. using social software to
encourage sustainable
behaviour
tom taylor / tom@headshift.com
www.tomtaylor.co.uk / www.headshift.com

2. where are we heading?

4. 88%
“believe the climate is
changing by some degree
of man’s influence”

5. 82%
“concerned”

6. “most cannot
identify anything
beyond recycling”

7. “lost and confused”

8. 78%
“willing to do more and go further”

9. www.dothegreenthing.com

18. some key things that
green thing does...

19. #1
it’s a positive thing

20. #2
it’s an easy thing

22. #3
it’s a creative thing

23. entertainment
understanding
engagement

24. #4
it’s a group thing

25. #4.1
power in numbers

28. #4.2
peer respect

29. where next?

30. facebook open social
blogs
flickr
where people are on the web
tumblelogs twitter
mySpace bebo
jaiku

34. measure
visualise
expose

37. tom taylor / tom@headshift.com
www.tomtaylor.co.uk / www.headshift.com