2. About Us
Company Facts
Focus Company Co., Ltd. is a professional full service market
research company based in Seoul, Korea. We provide accurate
market data through latest technology and useful insight into
Korea and Asia to growing global businesses domestically and
around the world through our years of experience. Ever since
establishment in 2001, Focus Company has continually done over
350 research projects per year to clients in major industries. At
Focus we don’t just deliver raw data, we provide insight and
strategies to go with the raw data to ensure our Client’s success.
Established: October, 2001
Employees: 72 (as of April, 2011)
Projects per Year: 350~400
Head Office: Seoul, Korea Proud Member of
Regional Office: Busan, Korea
3. About Us
Reliable
Our top priority at Focus Company is to provide our clients with accurate data and
information. Our quality control process is to involve senior researchers to examine
every step, every result, and every one involved to make sure we deliver the most
accurate information to our clients.
Fast
We do not rush, but we systemize every process so that our researches flow fluidly.
Our teams of experts are continually trained on the importance of co-ordination
and co-operation to minimize procedural errors. Also we utilize the latest IT
solutions to make sure that we deliver quality results with efficiency and speed.
Insightful
Utilizing our past experience of 10 years in the market we create options and
provide new insight on top of reliable data. We provide quality consulting and create
educational training programs for our clients and have a support system to assist
them through out the whole process.
4. About Us
Asia Pacific Coverage
Focus Company is based in Turkey Korea
Seoul, Korea but we have
coverage of Asia Pacific China Japan
through our reliable partners.
Our network partners are in India
China, Japan, India, Taiwan, Taiwan
Singapore, Thailand,Vietnam,
Indonesia, and Malaysia and Thailand Vietnam
our strength lies in FMCG, IT,
Communications, Financial. Malaysia
Singapore
5. Our Services
Marketing Research
Public Opinion Survey
CS Consulting
Global Business Services
6. Our Services
Marketing Research
New Product’s Market Potential, and Demand Forecasting Study
Consumer Behavior and Attitude & Usage Study
Market Segmentation, Targeting, and Positioning (STP) Study INSIGHT
Marketing Activity and Business Performance Measurement Study
(Product Power/Price Competitiveness/Distribution/Advertisement Effect) There are 2 types of Market Research Companies...
Customer Satisfaction Index (CSI/ICSI/ESI/PSI) and Monitoring Study
Companies who provides just data
New Product Needs and Customer Value Study VS
Brand Power and Brand Equity Measurement Study Company who provides “Insight and Strategic
Solutions” as well as raw data.
Price and Distribution Study
Customer Recommendation/Customer Value/User Experience Study FOCUS Company has always looked past simple data and
all of us at Focus are trained to think like problem solvers
Public Opinion Survey rather than simple statisticians.
Public Opinion and Social Opinion Study
Field survey and Research on actual conditions in each Business Sector
Research demand and performance for policy making
7. Our Services
Focus Company CS Total Solution TM
CS Research Models
ESI (Employee Satisfaction Index)
Quality
ICSI (Internal Customer Satisfaction Index
DSI (Dealer Satisfaction Index)
Helping clients understand more...
SQI Monitoring (Service Quality Index)
Helping clients understand their customers
CEI (Customer Experience Index)
better with Focus CS Total Solution TM
NPS (Net Promoter Index)
From evaluation to strategic planning Focus is
CSI (Customer Service Index) here to help.
CVI (Customer Value Index)
FOCUS Company also assists companies with their
international sourcing of products and materials.
Focus Business Services
Food Product: Sugar, Soybean Oil. Sunflower Oil,
Corn
Translation Services
Import/Export Agent
Raw Material: Copper, Scrap Metal, Silicon
Equipment: Electric, Solar, Wind Power
8. Past Projects
New Product Development Research Market Performance Research
U&A and New Product demand research on a ballpoint pen Evaluation and comparison on reference books for middle/high schools
New town product development research Research on baby food price competitiveness strategy
Lab products research targeting on dentists (Germany) Make-up package testing
New wireless Internet business model development research Research on advertisement effect for online open market business
Strategy research for releasing ‘well-being’/healthy snacks Research on stationery distribution status and distribution strategy
Forecasting Demand Research
Demand research on attending in 2012 exhibition in overseas
Customer Satisfaction Survey
Demand forecasting and computer application research about New PC2TV
Business Korea Service Quality Index (KS-SQI) Research
DTV demand forecasting and research on its main cause of error spread Customer satisfaction research on public institutions
Demand research on 2010 F1 GP - Initial Survey Satisfaction research on the Ministry of Knowledge Economy affiliated
organizations
Customer Satisfaction research on security from the National Police Agency
Market Strategy Research Monitoring research on JDC authorized duty-free shops service
SMEs’ globalization tactics and failures after the 97’ financial crisis.
Vietnam’s mobile communication market segmentation study
U.S. ‘H’ mobile communication repositioning research strategy
Brand Management Research
‘Engine Oil’ target setting research
Lingerie brand BPI survey and repositioning research
Apt. complex move-in brand/product/service awareness research
Customer Value /User Experience Research Stock company brand awareness research
CEM (Customer Experience Management) agency development research Research for positioning hospital brand identity
UX (User Experience) project
10. Our Facilities
Focus Group Interview Rooms Gang Survey Rooms
▶ Iris Room ▶Focus Gang Survey Room
[FGI Room] [Monitoring Room ]
▶ Jasmine Room ▶ Gang Survey Room Guide
• Seating Capacity
50 ~ 60 Persons
• Gang Survey Room Use
Used for Gang Surveys, Seminars, Discussions, Lectures, Orientation or other
similar activities
• Equipment
Beam Projector, Laptop, Video/Audio Recording System, Microphone, HD
TV, Whiteboard
[FGI Room] [Monitoring Room ]
▶ FGI Room Guide
• Seating Capacity
10 ~ 15 Persons
• Equipment
Beam Projector, Laptop, Video/Audio Recording System, Microphone, HD TV,
Whiteboard
11. Online Panel
Independent Panel Operation Web Survey System
Maintaining panels according to hierarchical subdivision’s (gender,
age, area etc) quota sampling Survey
Response
▶www.mypanel.co.kr
▶Research Portal Solution ▶ON-LINE Questionnaire
Organised Questionnaire– Off-line On-line Questionnaire
12. Focus Vision Services
Live Transmission Services Analysis and Archive Services
VideoStreaming VideoMarker
Live video transmission of qualitative market research from a global network of Integrated software solution to time stamp key moments of qualitative market
over 350 research facilities research for quick review, analysis and reporting
• View wherever you have an Internet connection and invite unlimited viewers • Mark key respondent comments
• Collaborate with other viewers through chat functionality • Create video clips and highlight reels
• Access your online archive for one year • Included in every VideoStreaming, VideoStreaming Plus, SuperMobi and Mobile
• Use a fixed camera view ( VideoStreaming) or moving camera with an onsite Studio projectVideoMarker recommended for easily searching and retrieving key
camera operator (VideoStreaming Plus) segments and to develop impactful presentations
SuperMobi/Mobile Studio Transcripts
Mobile live video streaming solution for field research High quality text and video-synched transcripts of qualitative market research
• Same live video streaming experience available from remote locations • Access each line of text synched to the associated point in the video
• Uses a lightweight portable camera and microphone with an onsite camera • Choose from two turnaround options – 4 business hours or 24-48 hours
operator
• Ensures widest coverage with wireless networks (SuperMobi) and provides Librarian
coverage for areas with high speed Internet access (Mobile Studio)
A long-term, searchable online archive solution that securely stores past and
InterVu current qualitative market research, instantly accessible to colleagues anywhere
in the world
Live full two-way audio and video for online focus groups
• Store all your qualitative market research in one place with one password
• Accommodate up to 8 individuals at different remote locations • Sort your projects with multiple filters
• Share content from respondents and moderator’s computer • Search all content phonetically or use key words
• Dedicated technician for set-up and throughout the project • Grant permission to colleagues, partners & agencies to view select projects
13. Key People
IT Solution/Import Export Department
CEO Vice-President
Choi, Jeong Sook Kyung-Soon, Choi
Experience Experience
34 years of experience in IT Solution business area
28 years of market research experience
Strategic Team Manager: Samsung Electronics
Representative Consultant and Moderator
- IT Business Team Leader
Awarded the Minister of Communication and Information Prize in 2005 - Samsung LCD, Laser Printing, Hard Drive Business
Manager Consumer & Social Research Division: AC Nielson Manager: Digital Equipment Corporation Korea
Deputy Director of Marketing Division: Nara Communications Inc. - Storage Business/Broadband Business
Current - Vice-chairman: Asia-Pacific Marketing Forum CEO: Yoonik CNC Co., Ltd.
Current – Chairperson: Korea Venture Business Women’s Association Techincal Advisor: SAMT
Academic Background Academic Background
Graduated Sogang University, Marketing MBA
Seoul University
Graduated Ewha Womans University, Sociology
- Electronic Engineering
14. Key People
Research Department
Senior Director Director Director
Hyun, Goon Taek Yim, Hyun Chul Kang, Youn Mo
Experience Experience Experience
20 years of research experience Director : Nuri-telecom 15 years of market research experience
Team Manager: JoongAng Research Manager: DaeHong Comm. Strategic Director: JoongAng Research
Senior Researcher : DongSuh Research Manager: Nara Comm. . Senior Researcher: Research Korea
Current (2008~2011) Manager: Gumgang Comm.
- Lectures at the Korea Productivity Center Deputy-Manager: DongBang Comm.
PR Research Application Strategy
Market Research on New Product Development
Academic Background Academic Background Academic Background
ChungAng University YonSei University GangWon University
- Master of Mass Communication and Journalism - Bachelor of Sociology
- Master of International Business
Dongguk University YonSei University
- Qualitative Market Research - Master s Advertising and PR
SoGang University
- Master of Business Administration at
15. Offering Core Business
Improvements to achieve
maximum Performance
3/8/9th Floor 144-4 ES Tower, Samsung-dong, Gangnam-gu, Seoul, Korea Tel: 82-2-556-6440 Fax: 82-2-556-6488
E-Mail: frc@frc.co.kr, Website: www.focuscompany.co.kr