This document discusses a branding project for a company called Creature Credit that would provide copyright registration for creative works produced by animals and artificial intelligence. It includes research on topics like animals receiving copyrights, naming processes considered for the company, character diagrams, logo design, social media branding examples, and webpage layout research.

1. Animals
Granted
Copyrights
Shannon
Toohey
!!!!!!!!
FA102a, Research and Brand Development !

2. Animals
Granted
Copyrights
Shannon
Toohey
Assignment One, Research!
!!!
“Are copyrighted works only by and for humans?”
http://www.kurzweilai.net/are-copyrighted-works-only-by-and-for-humans!

3. Animals
Granted
Copyrights
Shannon
Toohey
Assignment One, Research!
!
A photo taken by the hands of a macaque monkey
poses the question of whether animals can claim
copyrights.!
http://www.theguardian.com/commentisfree/2014/aug/06/wikipedia-monkey-selfie-copyright-artists!

4. Animals
Granted
Copyrights
Shannon
Toohey
Assignment One, Research!
!
“It is beyond doubt that artificial intelligence (“AI”)
machines and systems already can and will create music,
art, and literature. Some such works will be viable
financially.”!
http://www.kurzweilai.net/are-copyrighted-works-only-by-and-for-humans !

5. Animals
Granted
Copyrights
Shannon
Toohey
Assignment One, Research!
!!
“What will be the duration of non-human copyrights? The
current copyright term of protection is the life of the author
plus 70 years.”!
http://www.kurzweilai.net/are-copyrighted-works-only-by-and-for-humans!
!

6. Animals
Granted
Copyrights
Shannon
Toohey
Assignment One, Description of Future Product
or Service!
!!
Non-human Copyrighting!

7. Animals
Granted
Copyrights
Shannon
Toohey
Assignment Two, Naming Process!
!
- Animals receiving copyrights for work!
- Unlimited possibilities of work!
- Not limited to just animals!
- Giving your pet an identity!
- Animals-Mammals-Creatures!
- Copyright-Name-Credit!
" " "CreditAnimal!
" " "Creature Credit

8. Animals
Granted
Copyrights
Shannon
Toohey
Assignment Two, Character Diagram!
!
Creature
Credit
Character/
Persona
Intellectual!
Creative!
Pet Lovers!
Fun!
Language
Legal!
Open!
Flexible!
zoological!
!
Tone!
Energetic!
Good-spirited!
Careful !
Silly!
!
Purpose
Charm!
Humor!
Accept!
Enlighten!
!

9. Animals
Granted
Copyrights
Shannon
Toohey
Assignment Three, Word from Diagram!
CC
Based
off
of
word
“Fun”

10. Animals
Granted
Copyrights
Shannon
Toohey
Assignment Three, Logotype Research!
http://caitlynchapman.blogspot.com/2011_05_01_archive.html
https://www.mozilla.org/en-US/firefox/new/?utm_source=firefox-com&utm_medium=referral
http://www.buzzdoggroup.com

11. Animals
Granted
Copyrights
Shannon
Toohey
Assignment Three, Finished Logotype!
Representa?ve
Animals
of
a
fun
Granted
and
animalisCopyrights
?c
way
of
CC,
for
Creature
Credit
Shannon
Toohey

12. Animals
Granted
Copyrights
Shannon
Toohey
Assignment Four, Social Media Branding,
Facebook Pages!
• hCps://www.facebook.com/PUMA
• hCps://www.facebook.com/
humanesociety
• hCps://www.facebook.com/uber

13. Animals
Granted
Copyrights
Shannon
Toohey
Assignment Four, Social Media
Branding, Facebook Pages!

14. Animals
Granted
Copyrights
Shannon
Toohey
Assignment Four, Social Media Branding,
Facebook Pages!

15. Animals
Granted
Copyrights
Shannon
Toohey
Assignment Four, Social Media
Branding, Facebook Pages!

16. Animals
Granted
Copyrights
Shannon
Toohey
Assignment Five, Webpage Layout
Research for Wireframes!
hCp://walkerstalkercon.com

17. Animals
Granted
Copyrights
Shannon
Toohey
Assignment Five, Webpage Layout
Research for Wireframes!
www.target.com

18. Animals
Granted
Copyrights
Shannon
Toohey
Assignment Five, Wireframe!
Creature
Credit
Logo
Service
Service
Service
Service
Service
About
Contact
Us
Success
Stories
Photos
or
Slideshow
Loca?on