Fabulous foodies

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Tots 100

Survey of 250 UK food and drink bloggers

Technologie Développement personnel

What’s Cooking?
Who are the Foodies100?

http://www.foodies100.co.uk

Who are the Foodies?
How old are you?

40+
20-30
30-40

http://www.foodies100.co.uk

A National Community
Where do you live? South
East

South
West

Wales

North

N
West

Midlands

East
of

England

Scotland

http://www.foodies100.co.uk

Family Foodies

•  56% of Foodies have
children

•  46% write about cooking
with children

http://www.foodies100.co.uk

A Passion for Food

90% of Foodies don’t work
with food professionally

http://www.foodies100.co.uk

Foodies are Connected

•  90% use Twitter

•  75% use Facebook

•  55% use Pinterest

http://www.foodies100.co.uk

A Growing Movement
The Foodies community has DOUBLED in size in
the past 18 months.

4
How many years have 1
you been blogging? 3
2

http://www.foodies100.co.uk

Foodie Favourites
The Top 5 Things Foodies Write About:

1 Recipes

2 New Ingredients

3 Kitchen Products

4 Restaurants
5 Bread & Baking

http://www.foodies100.co.uk

Brands Welcome!

•  90% of Foodies say
they want to hear from
brands

•  60% of Foodies receive
just 1 email a week
from brands

http://www.foodies100.co.uk

Pitching the Foodies
•  Foodies want to hear about:

Reviews Events New Paid Advertising Press
Products Content Releases
http://www.foodies100.co.uk

Brands Missing the Mark
What could brands do better?

Research Look More Work with Respond to
my blog outside incentives new people Qs
London

http://www.foodies100.co.uk

Eat Food, Cook Food, Read Food
•  60% of Foodies read food
blogs daily

•  90% use the Internet for
recipes and inspiration

•  85% share their own
recipes online

http://www.foodies100.co.uk

Hungry for New Products
98% of Foodies use blogs to discover new
products
rarely
sometimes
Do you use blogs to
find new products? frequently

http://www.foodies100.co.uk

Savvy Shoppers
90% of Foodies say blogs are important to their
purchasing decisions.

How important are not sure
blogs to your shopping
habits? very
somewhat

http://www.foodies100.co.uk

Outside the Kitchen
Foodies also love to write about:

Lifestyle Days Out Travel Parenting Politics Books
http://www.foodies100.co.uk

The Foodies100
The UK’s leading community of food bloggers

1 Directory of 1,750 UK food blogs

2 Subscriptions for Brands from £195

3 Creative, engaging blogger outreach

4 Industry-leading metrics and analysis

5 Regular events, workshops and seminars

http://www.foodies100.co.uk

Find Out More

@foodies100

www.foodies100.co.uk

Facebook.com/foodies100

http://www.foodies100.co.uk

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Fabulous foodies

1. What’s Cooking? Who are the Foodies100? http://www.foodies100.co.uk

2. Who are the Foodies? How old are you? 40+ 20-30 30-40 http://www.foodies100.co.uk

3. A National Community Where do you live? South East South West Wales North N West Midlands East of England Scotland http://www.foodies100.co.uk

4. Family Foodies •  56% of Foodies have children •  46% write about cooking with children http://www.foodies100.co.uk

5. A Passion for Food 90% of Foodies don’t work with food professionally http://www.foodies100.co.uk

6. Foodies are Connected •  90% use Twitter •  75% use Facebook •  55% use Pinterest http://www.foodies100.co.uk

7. A Growing Movement The Foodies community has DOUBLED in size in the past 18 months. 4 How many years have 1 you been blogging? 3 2 http://www.foodies100.co.uk

8. Foodie Favourites The Top 5 Things Foodies Write About: 1 Recipes 2 New Ingredients 3 Kitchen Products 4 Restaurants 5 Bread & Baking http://www.foodies100.co.uk

9. Brands Welcome! •  90% of Foodies say they want to hear from brands •  60% of Foodies receive just 1 email a week from brands http://www.foodies100.co.uk

10. Pitching the Foodies •  Foodies want to hear about: Reviews Events New Paid Advertising Press Products Content Releases http://www.foodies100.co.uk

11. Brands Missing the Mark What could brands do better? Research Look More Work with Respond to my blog outside incentives new people Qs London http://www.foodies100.co.uk

12. Eat Food, Cook Food, Read Food •  60% of Foodies read food blogs daily •  90% use the Internet for recipes and inspiration •  85% share their own recipes online http://www.foodies100.co.uk

13. Hungry for New Products 98% of Foodies use blogs to discover new products rarely sometimes Do you use blogs to find new products? frequently http://www.foodies100.co.uk

14. Savvy Shoppers 90% of Foodies say blogs are important to their purchasing decisions. How important are not sure blogs to your shopping habits? very somewhat http://www.foodies100.co.uk

15. Outside the Kitchen Foodies also love to write about: Lifestyle Days Out Travel Parenting Politics Books http://www.foodies100.co.uk

16. The Foodies100 The UK’s leading community of food bloggers 1 Directory of 1,750 UK food blogs 2 Subscriptions for Brands from £195 3 Creative, engaging blogger outreach 4 Industry-leading metrics and analysis 5 Regular events, workshops and seminars http://www.foodies100.co.uk

17. Find Out More @foodies100 www.foodies100.co.uk Facebook.com/foodies100 http://www.foodies100.co.uk

Fabulous foodies

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