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Cape Breton Online Marketing
 Conference - March 7, 2013



                      Eleanor L. Anderson




Eleanor L. Anderson
How	
  do	
  we	
  cut	
  through	
  the	
  clutter?	
  
What	
  tools	
  do	
  we	
  choose?	
  
How	
  do	
  we	
  connect	
  with	
  our	
  target?	
  
What’s	
  “right”	
  for	
  online	
  marketing	
  in	
  2013	
  
and	
  beyond?	
  
	
  
                     Eleanor L. Anderson
Mobile
    Analytics
   Gamification
In-Bound Marketing
  Design is King
Loyalty Marketing
   Big Brands
75% of World Has Access to Mobile Phones




Fewer than 1 billion mobile subscriptions were active in 2000, while there are six
billion subscriptions active today. Last year alone, mobile users downloaded more
than 30 billion apps.
Online Marketing Tools
Blogs
E-Book
E-Mail Marketing
Social Networking
Teleseminars
Webinars
Websites
Forums

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Online marketing conference 2013(eleanor a)

  • 1. Cape Breton Online Marketing Conference - March 7, 2013 Eleanor L. Anderson Eleanor L. Anderson
  • 2.
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  • 7. How  do  we  cut  through  the  clutter?   What  tools  do  we  choose?   How  do  we  connect  with  our  target?   What’s  “right”  for  online  marketing  in  2013   and  beyond?     Eleanor L. Anderson
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  • 30. Mobile Analytics Gamification In-Bound Marketing Design is King Loyalty Marketing Big Brands
  • 31. 75% of World Has Access to Mobile Phones Fewer than 1 billion mobile subscriptions were active in 2000, while there are six billion subscriptions active today. Last year alone, mobile users downloaded more than 30 billion apps.
  • 32.
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  • 39. Online Marketing Tools Blogs E-Book E-Mail Marketing Social Networking Teleseminars Webinars Websites Forums