Online Marketing Tools presentation by Eleanor Anderson, CBU at 3rd Cape Breton Online Marketing Conference, March 7, 2013 in Baddeck

1. Cape Breton Online Marketing
Conference - March 7, 2013
Eleanor L. Anderson
Eleanor L. Anderson

7. How
do
we
cut
through
the
clutter?
What
tools
do
we
choose?
How
do
we
connect
with
our
target?
What’s
“right”
for
online
marketing
in
2013
and
beyond?
Eleanor L. Anderson

30. Mobile
Analytics
Gamification
In-Bound Marketing
Design is King
Loyalty Marketing
Big Brands

31. 75% of World Has Access to Mobile Phones
Fewer than 1 billion mobile subscriptions were active in 2000, while there are six
billion subscriptions active today. Last year alone, mobile users downloaded more
than 30 billion apps.

39. Online Marketing Tools
Blogs
E-Book
E-Mail Marketing
Social Networking
Teleseminars
Webinars
Websites
Forums