Trademarking Your Brand: Taking Your Restaurant from Faceless to Legendary
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The presentation for the Restaurants Canada trade show in Toronto on March 2, 2015. Find out why every restaurant that relies on repeat guests needs to trademark its brand. Essentially there are three reasons: 1. A registered trademark is a very inexpensive way to minimize customer confusion. 2. A registered trademark is the best insurance policy against forced rebranding. 3. A registered trademark has intrinsic value. See the presentation and learn why your restaurant needs to trademark its brand. And when you're ready, request your free trademark search at http://freeTMsearch.com and register your trademarks in Canada and the U.S. through http://trademarkfactory.ca
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Trademarking Your Brand: Taking Your Restaurant from Faceless to Legendary
- 2. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca What business are you in?
- 3. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca 1. EVERY successful business protects them. 2. Trademarks are like fire insurance. You never want to actually need it. 3. You wouldn’t let your child go to a battlefield without protection gear and ammo. Or would you? 3 Eternal Truths About Trademarks
- 4. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca What you will learn: 1. What trademarks are and why you need them 2. 7 benefits of trademark registration 3. When you should register your trademarks 4. 8 deadly myths about trademark registration 5. Q&A 6. Free goodies!
- 5. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca Why listen to me? Author of The Ultimate Insider’s Guide to Intellectual Property. IP lawyer with 20 years of experience. Provided legal services to clients ranging from one-man startups to:
- 6. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca Where Can You Get More Info? 1. The Ultimate Insider’s Guide to Intellectual Property: http://ipbook.ca 2. Series of educational cartoons on trademarks: http://trademarkfactory.ca/cartoons
- 8. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca Definition of a Trademark A trademark is a feature unrelated to the characteristics of your products or services which allows your business to help customers and consumers distinguish your products and services from identical or similar products and services of everyone else.
- 9. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca 5 main things to trademark: 1. The name of your restaurant / cafe 2. Names of your dishes 3. Names of your services 4. Logos you use to identify your business, products, or services 5. Taglines you use to identify your business, products, or services
- 10. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca 3 reasons to trademark: 1. A registered trademark is a very inexpensive way to minimize customer confusion
- 11. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca 3 reasons to trademark: 2. A registered trademark is the best insurance policy against forced rebranding
- 12. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca 3 reasons to trademark: 3. A registered trademark has intrinsic value
- 14. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca 7 Benefits of Trademark Registration #1 Protection is FEDERAL
- 15. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca 7 Benefits of Trademark Registration #2 Protection BEFORE use
- 16. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca 7 Benefits of Trademark Registration #3 Presumption of VALIDITY and OWNERSHIP
- 17. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca 7 Benefits of Trademark Registration #4 Valuable ASSET =
- 18. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca 7 Benefits of Trademark Registration #5 FREE and AUTOMATIC protection
- 19. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca 7 Benefits of Trademark Registration #6 Found in the REGISTER
- 20. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca 7 Benefits of Trademark Registration #7 Makes it easier to protect the brand internationally
- 22. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca 3 Situations To Register Your Trademarks 1. Imagine receiving a cease-and- desist letter demanding that you change the name of your restaurant, your dishes or your services. If the cost of rebranding would be high or if you think you might consider fighting over this in court —register your trademarks.
- 23. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca 3 Situations To Register Your Trademarks 2. Imagine seeing your competitor use YOUR brand to advertise THEIR restaurant or cafe. If you think you might consider fighting over this in court—register your trademarks.
- 24. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca 3 Situations To Register Your Trademarks 3. Will your trademarks help you get more money for your business if you decide to franchise, license out, expand or sell your restaurant in the future? If your brand has value to potential buyers and franchisees —register your trademarks.
- 26. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca MYTH #1: We’re too small / It’s too early 1. OK with losing your brand? 2. OK with your competitor using your brand? 3. No value in your brand if it was ever to become successful?
- 27. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca MYTH #2: I already registered my company name, I don’t need a trademark PepsiCo Inc.
- 28. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca MYTH #3: My brand should describe my products and services
- 29. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca MYTH #4: If I can use it, I can register it & If I can register it, I can use it CAN USE CAN’T USE CAN REGISTER Trademarks that infringe unregistered prior rights CAN’T REGISTER Descriptive marks
- 30. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca MYTH #5: Trademarking is expensive…
- 31. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca MYTH #6: Trademarking is quick & simple…
- 32. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca MYTH #7: I can do it myself
- 33. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca MYTH #8: All trademarking firms are the same. I just need to find the one with the lowest price…
- 34. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca • Free Trademark Search and opinion • Single All-Inclusive Flat Fee • Each file reviewed by trademark agent / attorney • 100% money-back guarantee
- 36. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca Send email to tm@trademarkfactory.ca Receive: 1. Ebook: The Ultimate Insider’s Guide to Trademarks 2. Report: 5 Trademarking Rip-Offs You Should Avoid 3. Report: 8 Dangerous Myths About TM Registration
- 37. +1 (778) 869.7281 tm@TrademarkFactory.Ca http://TrademarkFactory.Ca Get a bonus of at least $1,450: •FREE Trademark monitoring services ($250) •FREE 3hrs of legal advice / consultations ($1200) •FREE book The Ultimate Insider’s Guide to Intellectual Property 1. Request a free trademark search at http://freeTMsearch.com 2. Mention this seminar 3. Order our ALL-INCLUSIVE package for at least 1 trademark before March 31, 2015
- 39. If yo u ha v e a ny q u e s tio ns : http://trademarkfactory.ca 778.869.7281 tm@trademarkfactory.ca http://ipbook.ca