The presentation for the Restaurants Canada trade show in Toronto on March 2, 2015.
Find out why every restaurant that relies on repeat guests needs to trademark its brand.
Essentially there are three reasons:
1. A registered trademark is a very inexpensive way to minimize customer confusion.
2. A registered trademark is the best insurance policy against forced rebranding.
3. A registered trademark has intrinsic value.
See the presentation and learn why your restaurant needs to trademark its brand.
And when you're ready, request your free trademark search at http://freeTMsearch.com and register your trademarks in Canada and the U.S. through http://trademarkfactory.ca
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1. EVERY successful business protects them.
2. Trademarks are like fire insurance.
You never want to actually need it.
3. You wouldn’t let your child go to a battlefield
without protection gear and ammo. Or would you?
3 Eternal Truths About Trademarks
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What you will learn:
1. What trademarks are and why you need them
2. 7 benefits of trademark registration
3. When you should register your trademarks
4. 8 deadly myths about trademark registration
5. Q&A
6. Free goodies!
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http://TrademarkFactory.Ca
Definition of a Trademark
A trademark is a feature unrelated to the
characteristics of your products or services which
allows your business to help customers and
consumers distinguish your products and services
from identical or similar products and services of
everyone else.
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5 main things to trademark:
1. The name of your restaurant / cafe
2. Names of your dishes
3. Names of your services
4. Logos you use to identify your business, products, or
services
5. Taglines you use to identify your business, products, or
services
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3 Situations To Register Your Trademarks
1. Imagine receiving a cease-and-
desist letter demanding that you
change the name of your
restaurant, your dishes or your
services.
If the cost of rebranding would be
high or if you think you might
consider fighting over this in court
—register your trademarks.
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3 Situations To Register Your Trademarks
2. Imagine seeing your
competitor use YOUR
brand to advertise THEIR
restaurant or cafe.
If you think you might
consider fighting over this in
court—register your
trademarks.
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tm@TrademarkFactory.Ca
http://TrademarkFactory.Ca
3 Situations To Register Your Trademarks
3. Will your trademarks help you get
more money for your business if
you decide to franchise, license
out, expand or sell your
restaurant in the future?
If your brand has value to
potential buyers and franchisees
—register your trademarks.
37. +1 (778) 869.7281
tm@TrademarkFactory.Ca
http://TrademarkFactory.Ca
Get a bonus of at least $1,450:
•FREE Trademark monitoring services ($250)
•FREE 3hrs of legal advice / consultations ($1200)
•FREE book The Ultimate Insider’s Guide to Intellectual
Property
1. Request a free trademark search at
http://freeTMsearch.com
2. Mention this seminar
3. Order our ALL-INCLUSIVE package for at least 1
trademark before March 31, 2015