Virgin Pulse Thrive 2016 presentation

1. © Virgin Pulse 2016. All Rights Reserved.
HABIT-BUILDING INNOVATIONS
WITH APPLE WATCH AND MOBILE
Presenter: Trenholm Ninestein, Senior Product Manager

3. Our History with Apple Watch
5 Step Behavior Change Model
Future Innovations with Apple Watch

4. September 9, 2014

5. September 9, 2014
“an extremely precise and
customizable timepiece”
“an intimate way to
connect and communicate”
“a comprehensive health
and fitness companion”

6. September 9, 2014

7. April 24, 2015

8. April 24, 2015
85%of Apple Watch owners said the Apple
Watch had contributed to better health
Source

9. April 24, 2015
said they had lost weight with the help
of the smartwatch
Source
27%

10. April 24, 2015

11. April 29, 2015

12. April 29, 2015
Source
most commonly named wearable
enterprises are interested in
#1

13. April 29, 2015

14. August 25, 2015

15. August 25, 2015
Apple Watch steps processed on Virgin
Pulse platform
6 billion

16. August 25, 2015
higher engagement levels for users
syncing steps with the Apple Watch
33%

17. August 25, 2015

18. March 28, 2016

20. behavior change model
5 step

22. Apple Watch and Habits
@tmn2
#ThriveSum16

23. Apple Watch and Habits
@tmn2
#ThriveSum16

24. Apple Watch and Habits
@tmn2
#ThriveSum16

25. Match Users to the Right Behavior
Make it Easy Trigger It
Celebrate and Reward Success
Practice and Revise

26. Match Users to the Right Behavior

29. Make it Easy

31. Trigger it so they take Action

34. `
Actionable
Notification

35. Celebrate and Reward Success

37. Practice and Revise

39. “The combination of the
Virgin Pulse mobile app
and Apple Watch keeps
me motivated to get
moving.
I have a really expensive
watch that I don't wear
anymore.”
- Amy

41. `
Activity Data

42. `
Communication

43. `
Location Aware

44. © Virgin Pulse 2016. All Rights Reserved.
THANK YOU!
Trenholm Ninestein
Senior Product Manager