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Communities using social media - Gautam Ghosh
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Presented by Gautam Ghosh on 9th of April, 2011 at 'Triggr The Web'
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Communities using social media - Gautam Ghosh
1.
Building an Engaging
Community ! Using Effective Social Media Strategies ! Gautam Ghosh ! Product Evangelist - Qontext!
2.
Why should a
business invest in a community? ! © Qontext Inc. 2010 2
3.
What is a
Community?! How is it different from a Social Network! © Qontext Inc. 2010 3
4.
Communities have always
been there! © Qontext Inc. 2010 4
5.
The Long Tail! ©
Qontext Inc. 2010 5
6.
Social Objects!
The Glue for Communities! © Qontext Inc. 2010 6
7.
Questions to ask
! What community are we building? ! Whatʼs the social object of that community?! ! © Qontext Inc. 2010 7
8.
The Million Dollar
Question! Build my own community?! Or! Go to where a community exists! © Qontext Inc. 2010 8
9.
Outposts
Embassies Main Content Community Networks © Qontext Inc. 2010 9
10.
Designing for Engagement
! And why engagement at all?! © Qontext Inc. 2010 10
11.
The content community
model! © Qontext Inc. 2010 11
12.
Facilitating the community
! What behaviors do you want to facilitate! © Qontext Inc. 2010 12
13.
Skills for the
community manager! Challenges! © Qontext Inc. 2010 13
14.
Who is a
community facilitator?! Everyone! © Qontext Inc. 2010 14
15.
7 Seven Types
of Community Members! • Lurker! • Learner! • Connector! • Moderator! • Organizer! • Teacher! • Super-User! © Qontext Inc. 2010 15
16.
The Secret
! Be a part of the community! In the full sense! © Qontext Inc. 2010 16
17.
Connect ! • Blog
http://www.gautamblogs.com! • Twitter - @GautamGhosh! • Facebook: http://www.facebook.com/HR.Blogger! • Email: gautam.ghosh@qontext.com ! • Slideshare: http://www.slideshare.net/gautam ! • Linkedin: http://www.linkedin.com/in/gautam! © Qontext Inc. 2010 17