Communities using social media - Gautam Ghosh

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Presented by Gautam Ghosh on 9th of April, 2011 at 'Triggr The Web'

Technologie Business

Building an Engaging Community
!

Using Effective Social Media Strategies
!
Gautam Ghosh !
Product Evangelist - Qontext!

Why should a business invest in a
community? !

©
Qontext
Inc.
2010
2

What is a Community?!
How is it different from a Social
Network!
©
Qontext
Inc.
2010
3

Communities have always been there!

©
Qontext
Inc.
2010
4

Social Objects!
The Glue for Communities!

©
Qontext
Inc.
2010
6

Questions to ask
!

What community are we building? !
Whatʼs the social object of that community?!
!

©
Qontext
Inc.
2010
7

The Million Dollar Question!
Build my own community?!
Or!
Go to where a community exists!

©
Qontext
Inc.
2010
8

Outposts

Embassies

Main
Content

Community

Networks

©
Qontext
Inc.
2010
9

Designing for Engagement
!

And why engagement at all?!

©
Qontext
Inc.
2010
10

The content community model!

©
Qontext
Inc.
2010
11

Facilitating the community
!

What behaviors do you want to facilitate!

©
Qontext
Inc.
2010
12

Skills for the community manager!
Challenges!

©
Qontext
Inc.
2010
13

Who is a community facilitator?!

Everyone!

©
Qontext
Inc.
2010
14

7 Seven Types of Community Members!

•  Lurker!
•  Learner!
•  Connector!
•  Moderator!
•  Organizer!
•  Teacher!
•  Super-User!

©
Qontext
Inc.
2010
15

The Secret
!

Be a part of the community!
In the full sense!

©
Qontext
Inc.
2010
16

Connect !
•  Blog http://www.gautamblogs.com!
•  Twitter - @GautamGhosh!
•  Facebook:
http://www.facebook.com/HR.Blogger!
•  Email: gautam.ghosh@qontext.com !
•  Slideshare:
http://www.slideshare.net/gautam !
•  Linkedin: http://www.linkedin.com/in/gautam!

©
Qontext
Inc.
2010
17

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