Do you have reviews showing in all the places possible with Google? Are you looking to optimize your paid search efforts with Google Seller Ratings or get Rich Snippets stars show in organic search results? Check out this webinar highlighting ways to display reviews in Google and optimize your search.

1. The session will begin shortly.
Google + Reviews:
Everything you need to know
Welcome to today’s webinar:
1

2. Joe Giarratono
Team Lead, Account Management
Trustpilot
Today’s Speakers
Ada Pally
VP of Client Services
3Q Digital

3. Questions?
● Use the “Questions” pane on the
control panel to ask any questions
throughout the webinar
● We’ll answer questions as they
come, at the end of the session, and
via email

4. Agenda
Quick Intro to Trustpilot & 3Q Digital
The Why & How of Reviews in Google
Where do Reviews Show Up in Google
How to get Ratings & Reviews in Google
Leveraging Reviews to Optimize Marketing
Questions

5. 5
Who is Trustpilot?

6. 6
Why does Trustpilot Exist?

7. 7
– Quick Facts
Team
A dedicated, 200-member team of innovators, entrepreneurs, data junkies, and growth
agents.
Offices
Team members throughout the nation with offices in San Francisco, San Mateo, New
York, Chicago, Vermont, Raleigh, Austin, and San Diego.
Partners
$1/2 Billion under management globally. Strong relationships with the networks -
inclusion in Alphas & Betas and special client events.
Mission
To drive relentless, sustainable growth and innovation for our clients.

8. 8
Full-Service Digital Agency
SEO
Mobile
Digital & Business
Strategy
Creative
Decision Sciences
Creative
Services
Display Media
Paid Search & Social
Content/Native
DIGITAL
MARKETING
SOLUTIONSConversion Rate
Optimization
Channels &
Devices

9. 9
3Q Digital – Client Roster
SaaSFinancial Services eCommerceConsumer Internet B2B Tech

10. Trustpilot is a
Google
Review
Partner
● Google recognizes Trustpilot as a
trusted source of transparent,
legitimate customer reviews
● Google uses Trustpilot review data to
provide insight to searchers to make
more informed buying decisions
● Trustpilot feeds both seller reviews
and product reviews to Google for
absorption into their search results
What does that mean?
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11. Disclaimer
● Only Google
controls
Google
● Google can
adjust its
algorithm at
any time
That being said...
All of our
recommendations and
best practices are in
compliance with
Google regulations.

12. The WHY and HOW of
Reviews in Google
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13. Google + Reviews
Why does Google like reviews??
● Because consumers do!
○ Consumers use reviews to make offline & online buying decisions
○ Review provide a better user experience for consumers
○ Google’s goal → more consumers use Google for shopping
● Checks & balances on businesses showing in search
○ Prevents businesses from simply “buying your way” to traffic
○ Helps ensure good companies win
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14. Google + Reviews
Why do reviews help search marketing??
● Consumers use reviews to shop
○ Ratings & reviews build credibility in minds of consumers
○ Consumers have come to expect & demand reviews
● Consumers trust reviews more than anything else
○ Consumers don’t trust traditional advertising
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15. Google + Reviews
How do reviews & ratings boost search
performance?
?
Increased
credibility
More page
real estate
Differentiate
from competitors
Stand out in
search results
Positive brand
reputation
Improved
CTR & conversion
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16. Google + Reviews
?
● Sharing reviews on your website
○ Google loves unique, relevant, fresh content
○ Can help boost organic search rankings
● Adding reviews to search landing pages
○ Reviews can boost the conversion of landing pages
○ Google uses things like bounce rate as an element of Quality
Score, so higher converting pages can perform better in PPC
How do reviews & ratings boost search
performance?
16

17. Where Do Reviews Show
Up in Google
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18. Organic Search Results
18

19. Organic Search Results
19

20. Organic Search Results
20

21. Organic Search Results
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22. Paid Search Results
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23. Paid Search Results
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24. Google Shopping Search Results
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25. Google Shopping Search Results
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26. Recap
Organic Listings Paid Listings
● Your Trustpilot.com profile page (with
rich snippets!)
● Your Company Knowledge Graph
● Your website (with rich snippets!)
● Your product pages (with rich snippets!)
● GSRs in your AdWords ads
● Product Ratings in Product Listing
Ads
● Seller Ratings & Product Ratings
throughout Google Shopping
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27. How To Get Ratings &
Reviews in Google
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28. Reviews in Search
KEEP COLLECTING
REVIEWS
1.
● Google likes relevant, fresh content
● If you want to make (and keep) your review
content appealing, keep those reviews coming by
consistently inviting every customer to leave a
review
● Proactively collecting reviews is critical to
achieve and maintain a great average rating
● Quantity matters - build up reviews in one place!
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29. Organic Search Results
2.
● You can now become eligible for Rich Snippet
stars when non-product pages of your website
rank in organic search by marking up seller
reviews on key pages (i.e. your Reviews page)
● Rich snippets have been shown to improve
organic CTR by up to 30%
● Super easy to implement, see stars in search
results in as little as 24 hours
● Markup on your homepage can also help connect
reviews to your Google Knowledge Graph
MARKUP SELLER REVIEWS
FOR RICH SNIPPETS
Ask us about our
new Rich Snippet
Trustboxes for
Seller Reviews!
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30. Organic Search Results
3.
● Become eligible for Rich Snippet stars when
product pages of your website rank in organic
search by marking up product reviews on your
product pages
● Sharing the reviews in a crawlable format can also
help boost organic rankings
● Product reviews are more trusted than product
descriptions → they increase conversion!
● Rich snippets have been shown to improve organic
CTR by up to 30%
MARKUP PRODUCT REVIEWS
FOR RICH SNIPPETS
Ask us about our
SEO Trustboxes for
Product Reviews!
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31. Paid Search Results
GOOGLE SELLER RATINGS4.
● GSRs are an automated extension that let
consumers know which advertisers are
highly rated for quality service
● GSRs have been shown to improve your ad’s
click-through-rate by 17% on average
● Improved CTR can boost Quality Score,
which can help lower CPC
● To qualify: ≥150 reviews in the past 12
months; ≥3.5 star rating
● Ratings also display in Google Shopping
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32. Paid Search Results
PRODUCT RATINGS IN
PRODUCT LISTING ADS5.
● Product Ratings display in Product Listing Ads (PLAs) in Google Search
and in Google Shopping for products you sell
● Product Ratings in your PLAs
can improve CTR by 10-15%
● Improved CTR can boost
Quality Score, which can help
lower CPC
● To qualify: ≥ 3 reviews/product;
≥50 total reviews
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33. Third-party Review Partner
CHOOSE THE RIGHT
REVIEW PARTNER
6.
● Google partner for seller and product reviews
● Open review community with strong domain authority
● Trusted review community (Google Knowledge Graph!)
● Latest & greatest review integration technology → maximum benefit
● Protection against fraudulent reviews
● Easy review-leaving experience = more reviews
● Opportunity to respond to reviews
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34. Other Ways to Leverage
Reviews to Optimize your
Marketing
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35. Landing Pages & Display Ads
Challenge:
traffic was up, but difficulty converting
prospects to inbound leads
Tactic:
put reviews all over website & display ads
Results:
retargeting conversion increased 38%
inbound calls increased 17%
form completions increased 9%
conversions increased 12%
revenue increased 13%
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36. Landing Pages & Emails
Challenge:
new product category & brand,
very low conversion rates
Tactic:
add reviews to landing pages, home page, and
email marketing
Results:
landing page conversion increased 15%
download conversion increased 4%
email marketing conversion increased 1%
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37. Homepage
Challenge:
invested in traffic, but not showing consistent
conversion
Tactic:
add ratings & reviews in areas that have high
bounce
Results:
conversion increased 7%
total revenue increased 14%
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38. Recap
Organic Listings What you need to do
Your Trustpilot.com profile page
Your Company Knowledge Graph
Collect reviews consistently and Google will
index and display this data automatically
Your website (with rich snippets!)
Markup your seller reviews on key pages of
your website
Your product pages (with rich snippets!)
Markup your product reviews on key pages of
your website
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39. Recap
Paid Listings What you need to do
GSRs in PPC ads & Google Shopping
Collect reviews consistently so you can meet
and maintain the 150 review threshold
Product Ratings in PLAs & Google
Shopping
Collect product reviews consistently so you
can meet the 3 reviews/product, 50 total
threshold
Make sure you are
collecting reviews
through a Google-
approved
community!
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40. Hit us up!
We are the experts.
Any questions about making these
tactics work for your business?
Bottom Line:
Collect reviews consistently, from
all customers.
Leverage them to accelerate your
search programs!
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41. Questions?
?
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42. Thank you!
We want your feedback!
Please respond to the survey. 42