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Persuasion in Advertising  Is All Around You!
What is persuasion? ,[object Object],[object Object],[object Object],[object Object]
Common persuasive techniques often used in advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Purpose?
Slogan: “Can you hear me now?” ,[object Object]
Repetition:  The name of a product is repeated many times HEAD ON  Apply directly to the forehead HEAD ON  Apply directly to the forehead HEAD ON  Apply directly to the forehead
Bandwagon ,[object Object]
Testimonial ,[object Object]
Emotional Appeal ,[object Object]
Expert opinion ,[object Object],[object Object]
Quick review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience Awareness ,[object Object],[object Object],[object Object]
Who’s the audience? 1
Audience? 2
Audience? Purpose? Persuasive technique? 3
Audience? Purpose? Persuasive technique? 4
Audience? 5
Audience? Purpose? 6
Audience? Purpose? 7
Audience? Persuasive technique? Purpose? 8
Audience? Persuasive technique? 9
Relevant facts ,[object Object],[object Object],[object Object],[object Object]
Making Connections ,[object Object],[object Object],[object Object],[object Object]
Reflection ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]

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Advertising is All Around You