ALL RESEARCH AND PLANNING TASKS

1. WBS 15-16 A2 Blog checklist Name: _______________________________________
A good blog will have:
Approx 75 posts
Detailed andrelevant pieces ofresearchinto similar products for the main and ancillarytasks
Detailed andrelevant pieces oftarget audience research for the mainandancillarytasks
Detail around choicesof locationfor the mainandancillarytasks
Detail around choicesof costume for the main and ancillarytasks
Detail around choicesof props andperformer(s)/actor(s) for the mainand ancillarytasks
A shot list
A detailed draft andfinal storyboard
Draft andfinal flatplans for both ancillarytext
Suggestions for other blogging activities:
Behind the scenes videos / director's commentary of the filming/editing process;
Vlogs where you discuss what happened in that day's lesson and what you are going to do next; (logging progress)
Reviews of a music videos that you saw in your free time;
Your own market research into what kinds of people watch music videos and why;
Photos of inspirational locations that you encounter on your journey to college or when you are out and about;
Photos of clothes that you see when you are out shopping that would suit your artist(s) brand image;
Photo of digipaks you see when you are next in HMV, and state what you particularly like about them and any ideas you could borrow for your ancillary work;
Audience feedback on your planning work, your reflections
MARK SCHEME
 research into similar products and a potential target audience;
 organisation of actors, locations, costumes, and props
 work on shotlists, layouts, drafting, scripting or storyboarding
 time management
 level of care in presentation of the research and planning
 skill in the use of digital technology and ICT in the presentation of the blog
At the beginning of every postinclude: [Research] [Reflection] [Planning] [Pitch] [Production]
Evaluation Questions:
1. In what ways does your media product use, develop or challengeforms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. Whatyouhaveyoulearnedfromyouraudiencefeedback?
4. How did you use media technologies in the construction and research,planning and evaluation stages?

2. # Stage Description(title of task + descriptionoftask) Example Technology
/website
(write down yourself)
Due Date
(change on
blog)
Done?
√ or x
- (Research) Researching platforms
1) In groups: find 3-4 student videos for each platform (music video,
documentary, shortfilm,trailer)
2) Then show the ancillary tasks for each platform
3) Identify positives and negatives for each platform
- PPT June 8
(Production) Photoshop tasks
Post your photoshop tasks (before and after is best), would be great to listthe tools
you used. You could write a small bitaboutreflecting on skills you’velearned and
how itwill help your c/w.
July
1 (Research/
Planning)
Summer work: Assign 1: researching music videos
-research 1 music video a day recordingkey info and your thoughts
-show 5 potential songs you would want to use for your video
Sept 2
2 (Research) Assign 2: Inspirational construction
-create a presentation to show 5 ‘inspirational things’fromdifferent music videos.
Should be based on construction elements.
Sept 9
3 (Research) Assign 3: digipak research
-find 5 real digipak’s and analysethe following:(type, how it promotes artist,
relation to videos,style/layout/photography/graphics,text)
Sept 14
4 (Research/
Reflection)
Assign 4: Intro into MV’s
-use checkliston blogto complete
Sept 28
5 (Research) Assign 5: functions of a music video
-identify the function of a MV by analyzing1 or comparing2 music videos
Sept 30
6 (Research) Assign 6: promotion of the artist
-find an artistwith a career of at least5 years and look at their videos over time.
Answer question prompts from A-E (F/G are challenges)
Oct 3
(Research) Independent Research
-multipleposts on the range of student videos you researched
-should have a screen shotand brief info
Range of
dates
(Reflection) Progress tracker (self assessment)
-take a picture of the self assessmentyou completed and upload on your blog
Oct 5

3. 7 (research) Assign 7: reviewing student work
-choose 1-2 student videos you watched from your independent research and play
them to class. You should design an activity for the classto let them evaluate
weaknesses/strengths
Oct 15
(Reflection) Group Introductions
Introduce all group members. Identify strengths and weaknesses.
Next, identify roles in the group (who will bedoingwhat)
Roles could include:
-director, assistant director, director of photography, lighting, costume and prop manager,
location/set manager, main editor, special f/w and titles etc
*everyone must partake in some filming and editing!
Oct 12
8 (research) Assign 8: mainstream and indie target audiences
-choose 1 mainstream British artist/group and 1 indie.
-compare their key info,target audience and positives/negatives by lookingat1 or
more of their videos
Oct 19
9 (research) Assign 9: Types of music videos
PART 1:
Find 3 videos for each type of music video. Under the video,
explain.
Performance
Narrative
Conceptual
Challenge: can you find and describea video with 2 or all 3 types?
PART 2:
Find and describe one for each
a. Genre (i.e. pop/indie/hip hop etc)
b. Symbolism (i.e. sometimes artistsymbolizewider
issues)
c. Evoke emotion to audience (i.e. they have a message
or intention where certain songs aredesigned to ‘move’
audiences)
d. For representation (i.e. artistrepresent themselves in a
certain way which might be their unique sellingpoint
(Rihanna often showcases herself as a sex object)
Challenge: to show 2 of each and compare how they are different?
Oct 21

4. 10 (research) Assign 10: Andrew Goodwin theory
Summarise his main points of his theory and include screen shots of music videos to support
your points (could look at 3 example videos on the side)
1) Structure of music video
a. They followthe verse/chorus structure of the song
b. Lots of repetition of same images/shots (likesongrepeats same
lyrics/beats)
c. Providea visual link for the sound and for lyrics
d. Have closureby the end by tempo buildingto a climax and then fades
away
2) Role of the artist
a. Singer can be performer, narrator or character in video
b. Singer often looks atthe camera which address the audience (direct
address) which breaks the 4th wall (breakingdiegesis)
3) Narrative Types
a. Illustrative
(Visual images supportlyrics of the song)
b. Amplification
(Visual images supportlyrics of the song and add new layers of meaning)
c. Disjuncture
(Little connection between what we see and the lyricsof songor images
might oppose or contradictthe lyrics)
https://www.youtube.com/
watch?v=IdneKLhsWOQ
https://www.youtube.com/
watch?v=K9OkpEK8GbE
https://www.youtube.com/
watch?v=VuNIsY6JdUw
https://www.youtube.com/
watch?v=bDudIT93m_s
https://www.youtube.com/
watch?v=3Qg3rQfeZv4
https://www.youtube.com/
watch?v=_ovdm2yX4MA
Oct 23
11 (research) Assign 11: Carol Vernallis theory
Her theory revolves around 4 concepts:
Editing, Camera movement and Framing, Narrative & Diegesis
(copy the following written points in a blog post and have a screen grabs from one
(or more) music video to support points)
1) Usual rules of continuityediting are brokento draw attention to what is on screen
2) Edits canbe done reallyobviouslyandnoticeablyto draw attentionto themselves
such as wipes and special effects
3) Jump cuts are oftenused
4) A base-track master shot is frequentlyusedto give the videostructure
5) The camera moves or sways in time to the music
6) Speedof edit is manipulated – be it speeded upor slowed down
7) MV’s are not always balancedbetweennarrative andperformance
8) MV’s don’t always have a narrative resolutionat the end
9) MV’s often pose questions in the narrative that are not answeredwithin the video
You could look at following videos:
https://www.youtube.com/watch?
v=tg00YEETFzg&hl=en-GB&gl=GB
&
https://www.youtube.com/watch?
v=rVELTxKRoHA
&
https://www.youtube.com/watch?
v=iL51Tsh6Sdg
Model Example:
https://prezi.com/6227k8tanx43/c
arol-vernallis-analysis/
http://chchsjsandersonmediastudi
esa2.blogspot.co.uk/2013/10/the-
carol-vernallis-theory-
narrative.html

5. Marking other student videos
(using mark scheme)
12 (research) Assign 12: Costume/Props/Location in a music video
The point of this task is to analyse costume/prop/locations of current videos, ideally
videos that are similar in what you might want to do
Challenge: choose a 2nd video (contrasting) to compare how the
costume/props/locations are different. In explanation, relate back to artist, genre
and target audience
http://candipop14group28.
blogspot.co.uk/2014/08/ana
lysing-costume-setting-and-
locations.html
(they looked at:
https://www.youtube.com/
watch?v=AgFeZr5ptV8 )
(reflection) Reflection on Progress
How well do you feel you are progressing with your blogging compared to last
year? What mark out of 20 would you give yourself at this pointfor use of different
ICT and level of detail in research in your blogging?
What three things do you need to do to improve?
13 (research) Assign 13: synergies
First let’s look at: https://prezi.com/2pcfg9ppyb8q/copy-of-what-is-a-digipak/
Then: https://prezi.com/8sji2edan5w4/a2-pop-portfolio/?utm_source=prezi-
view&utm_medium=ending-bar&utm_content=Title-link&utm_campaign=ending-bar-tryout#
-synergy are two things/groups workingtogether for a greater impactwhich has
mutual benefit (i.e. music video + magazine ad + digipak)
Complete worksheet and then embed pictures and videos on blog.
Try to avoid big American artists/groups.
http://candipop14group28.
blogspot.co.uk/2014/10/res
earch-synergy.html
14 (research) Assign 14: Representation in music videos
Refer to powerpoint for task
15 (research) Assign 15: Analysing websites for bands and artists
Refer to handout to complete.
Examine the website 3 original artistand discuss howthey use it to promote their
brand image and songs.Use an ICT app to annotate the webpage and post an image
of this.
16 (research) Assign 16: Researching potential artists
Tasks A-H
Nov 13
(reflect) Editing session
Blog individually aboutthe editingsession:
-what you learnt,specific tools/features, embed the videos you made
Nov 17
17 (pitch) Assign 17: Pitch 1
Details on blog (you will presentfrom blogon mon!)
Nov 30

6. 18 (research) Assign 18: Target audience research
You will conductresearch with an audience. This is to learn about audience
perception.
3 people to complete a video
1 person complete on social media.(on survey website)
Questions to ask an audience (10 people).
1. Name 3 ways singers attracts audiences.
2. What makes an attractiveor successful musicvideo?
3. What doesn’t make a good one?
4. Why is itimportant that an artists’music video and albumare connected?
Examples?
5. Think of male _________ (solo/duo/group) artists,how do they attract
audiences?
6. If we were to make a male _________ (solo/duo/group) music video and
album,what sorts of things should we do/includeto attract an audience?
7. What things should we not do/include?
Nov 30
19 (pitch/reflect) Pitch Feedback
Fill in sheet, take a pic and upload to blog.
Dec 1
20 (reflect)
(indiv)
Decision based on audience research
Complete as blogpost.
I learnt the following things from doing audience research:


I will consider or change the following things because of what I learnt in audience research:


Dec 2
21a (production) Base Track tutorial:
1. Explain the steps you took to create your basetrack video
2. Upload the various screen shots you took whileediting and upload to
makeagif.com and then embed on blog
http://candipop14group28.
blogspot.co.uk/2014/10/bas
e-track-editing-
practical.html
Dec 10
22b (production) Base Track Video Dec 10
22c (production) Base Track evaluation Dec 10

7. 23 (pitch) Pitch 2
Same as before but with only 2-3 of strongest idea
Dec 14
(pitch/reflect) Pitch 2 audience feedback and your targets Dec 14
EXT (production) Lip syncing tutorial (as blog post)
1. Write out the steps that you took to create the video
2. Screen shot the steps in editing process and upload to makeagif.com and embed on blog
post
Lip syncing video remake
1. Planning: types of shots, shotlists, storyboards
2. Upload basic location planning
3. Upload photos you took while filming
4. Embed your video re-make
Lip syncing evaluation
1. Copy and paste questions on blog post (make them bold)
2. Write answers in between (not bold)
Dec 18
24 (research) Assign 24: Conventions of Digipak
-find 3-4 examples (REAL examples) of each of your ancillaries
-annotate the codes and conventions
Dec 20
25 (research) Assign 25: Conventions of Magazine advert
-find 3-4 examples (REAL examples) of each of your ancillaries
-annotate the codes and conventions
Dec 20
26 (production) Assign 26: Photography software exploration
-a short task which can take 30 mins, use www.picmonkey.com to play around with
photo manipulation (takesome photos of people and/or landscapeand then screen
shot different tools in picmonkey to show your exploration)
-Extension: find another website to manipulateand edit photos
-get before and after shots of a range of tools you used on this website and bullet
points underneath photo on your blogexplainingwhatyou learned and why this
technology was useful and how you could potentially usefor your ancillary (there’s
loads of photography editingapps such as Snapseed, Hipstimatic,Instablend etc
…justlook on app store!
Dec 22
27 (Planning) Assign 27: Long Term planning (refer to set deadline calendar)
-show your time management and write when you will complete assignments,film,
photograph and edit.
-then identify when you will complete filming/photographingancillaries
Ical or digital
calendar?

8. 28 (Planning) Assign 28: Mood board for music video
-create a collageof images that areinspirational to your promotional package(all 3
products)
29 (Planning) Assign 29: Location planning (music video and ancillaries)
-complete worksheet
-create presentation OR use photo app (like with wide range of location pictures,
annotate them
-be specific of locationsfor music video/ancillaries
30 (Planning) Assign 30: Performer,Character and Actor Planning (MV and anc)
-Create a presentation to document:
a) Who your performer will be
-includephotos of them and reasons why they will perform
-you could includepersonal targets they have?
-can includeany relevant info about them
b) If you have narrativemusic video explain thecharacters and who will play them
and why
31 (Planning) Assign 31: Costume, prop and make up planning (MV and anc)
*HAVE LOTS OF PHOTOS!*
Costume:
-you could show pictures of other artists thatyou find inspirational (annotate)
-what will performer wear? What’s the distinctivefeature to make him memorable?
-get a range of photos
-could create a 2 way column of costumes you have/need (if you need them identify
where you will get/cost)
Props:
-repeat above but props
Make-up:
-repeat above but for make-up
-show all the products you will need/use
-you could includeany tutorials you watch or that you will use(could be subtle –
even guys wear make-up in music videos!!!!!)…….could explain steps taken to create
‘look’ with step by step instructions/photos
Before/after photos = brilliant!
32 (Planning) Assign 32: Commercial imperative of your artist
How does your promotional packagehavecommercial imperative?
(in other words: how is it a commercial product?)
-you could compare yours to other artists
Blog post

9. 33 (Research) Assign 33: Titles, credits and other text in music videos
-Includescreen shots from a few films of any titles, credits or text in their videos ,
justinsertthese screen shots in a blog postand annotate:
Could comment on:
 Institutional logos(TVchannel / Vevo etc)
 Artist name
 Title of music video (song)
 Anything else? (you could explain howyou’llconsider this inurs)
(Production) Optional extension: Lighting and photography planning
-if your group wants to work with artificial lighting,I’d recommend showing planning
and organization of the lightingequipment
-also sometest footage or photos to see if itworks
-you could play around with reflectors/diffusers or even iphone lightingstuff?
-you could also embed any lightingtutorials or photos that areinspirational
-look on blog for ideas of backdrops and LED lights you can buy cheap!
34 (Planning) Assign 34: Timelines
-in a timeline, explain whatwill happen in your music video from beginning to end
35 (Planning) Assign 35: Lyrics
-post the lyrics of the song and explain howyou might providea visual link to the
song (will itbe through narrative? Disjunctureor Illustration? How? Why? Or will
the performance create meaning?)
36 (Planning) Assign 36: Copyright Clearance
We’ll do this in the new year – justset up and save as a blogtitle
37 (Planning) Assign 37: Script
-refer to worksheet for model
-no dialogueunless you have narrativeso you will only need scene descriptions.
38 (Planning) Assign 38: Storyboard
-use provided template…… YOU COULD DO PHOTOGRAPHIC STORYBOARD!
-identify base tracks with a specific colour (you don’t need toshow where you willcut the
base tracks –you’lldo thatin editing)
-narrativein music video done traditionally
-make surecomments under the box (shots/effects etc) and transitions in between
Everyone should do part of
the storyboard.
39 (Planning) Assign 39: Shotlist
-use provided template
40 (Planning) Assign 40: Mood board for ancillaries
-visual collageof all things/such you mightincludein your digipak

10. 41 (Planning) Assign 41: Rough sketches for ancillary (digipak)
-sketch at least3 layoutdrafts for your digipak,annotate it
-a better draft will havecolour and detailed text application (notjusttext boxes)
-a really good draftwill be cut out and folded likethe real thingso you can see what
it would look like
42 (Planning) Assign 42: Rough sketches for ancillary (magazine advert)
-sketch at least3 layoutdrafts for your digipak,annotate it
-a better draft will havecolour and detailed text application (notjusttext boxes)
43 (Planning) Assign 43: Branding in your promotional package
-how does your promotional packageconnect? How do they link as a brand?
-what features will you usein all 3 so they audience can recognize itas the same
brand? (consider colours, fonts, artist/costume, locations etc)
(Production) OPTIONAL EXTENSION: Practice Takes
-you can practiceshootingaspects of your performance or narrativeto practicethe
filming
-this is STRONGLY recommended for performance! Filmit to see if itlooks the way
you want itto……..watching it on screen speaks volumes!
44 (Production) Assign 44: Slow motion performance
We’ll do this in the 1st week back (unless you want to get a heads start!)
45 (Planning) Assign 45: Identify your target audience
-who is your target audience,give details
-Demographics and psychographics
-explain what they like/find appealingin music videos
46 (Planning) Assign 46: How we target our target audience
How is your promotional packageof all 3 products appealingto your target audience
47 (Reflection) Assign 47: Ancillary photos you took
(treat it like a photoshoot, take many, manyphotos andthenhightlight the ones youlike)
photopeach
48 (Planning) Assign 48: Production Shooting Schedule
-use worksheet template
Embed word document
(or screen shot it)
49 (Planning) Assign 49: Risk assessment
-use worksheet template
“
50 (Production) 50: Production photos on set (photos you took duringthe musicvideo)
____________________ will be responsible to take these photos/videos!
animoto

11. 51 (Production) 51: Production photos on set (photos you took duringthe photographing your ancillaries)
____________________ will be responsible to take these photos/videos!
animoto
52 (Production) 52: Construction screengrabs
(from final cutfor music video to show the tools you used…….try to take every 30
mins or so)
YOU CAN USE THIS IN EVALUATION QUESTION!
Makeagif
53 (Production) 53: Construction screengrabs
(from photoshop/photo editing software for ancillaries)
Makeagif
(Production) DRAFT 1 MUSIC VIDEO
(Production) DRAFT 1 DIGIPAK
(Production) DRAFT 1 MAGAZINE ADVERT
54 (Reflection) 54: Audience feedback for all 3 products
55 (Planning) 55: Draft 2 Targets
56 (Reflection/
Planning)
56: Draft 2 Explanation of changed ideas (if any)
(Planning) Draft 2 planning work
(*your group to choose what you want to do……..remember if you change your idea
drastically, it’s not good to have planning that shows a totally different product from
the planning)
(Production) FINAL MUSIC VIDEO
(Production) FINAL DIGIPAK
(Production) FINAL MAGAZINE ADVERT