4. Applied Semantics' products are based
on its patented CIRCA technology,
which understands, organizes, and
extracts knowledge from websites and
information repositories in a way that
mimics human thought and enables
more effective information retrieval. A
key application of the CIRCA
technology is Applied Semantics'
AdSense product that enables web
publishers to understand the key
themes on web pages to deliver highly
relevant and targeted advertisements.
Gil Elbaz
http://www.google.com/press/pressrel/applied.html
Tuesday, March 24, 2009
5. The Most Powerful Advertising
Medium Ever Created
Tuesday, March 24, 2009
6. =
Stephen Hits On Girls
http://www.flickr.com/photos/maveric2003/32471025/
Tuesday, March 24, 2009
7. =
Blogger Dinner in Tokyo
Tuesday, March 24, 2009
8. =
Phone Book
http://www.flickr.com/photos/recyclethis/186838960/
Tuesday, March 24, 2009
21. Twitter Suggested
The Superbowl
• 100 Million World Wide • Two Years, $250,000
• 7 million potential followers
Viewers
• 50% see it = 50,000,000 • 5 million subscribe
• 30 Seconds • 2.5M remain subscribed
• $3,000,000 cost + $1M • 1% click weekly
• 100k monthly visits
production = $4m
• $4m • 3.6m over three years
• .08 a view • .07 a view (on a webpage)
• You own: press release • You Own: Mailing list with
millions of subscribers.
Tuesday, March 24, 2009
32. Time to take the gloves off
Tuesday, March 24, 2009
33. Your Facebook session brought to you by Wolverine
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Tuesday, March 24, 2009
34. Twitter is provided free of charge by our wonderful partner Starbucks. Tweet “I love Starbucks” and
receive a coupon for the new Twitter Latte (Dark Mocha + Double Espresso + crushed coffee beans)
Tuesday, March 24, 2009