4. Bonita Mission & Vision
Mission
“Innovate”
To be the most Preferred and Respected organization by making consumers feel proud
through Innovative, Smart & Beautiful Home Products
Vision
“Global Brand”
To be a leading Global brand in Housewares products and available through 50+ countries
worldwide
5. Who we are?
Bonita is an International Brand known for its stylish Home Utility products in Laundry, Storage,
Organizing and Kitchen categories. As the name suggests, all Bonita products have a distinct
style element in it and we ensure that all products are Beautiful, Smart, Innovative and of very
high quality
We hold Several Patents for our innovative products
Our Bonita brand has rapidly grown in a short span and is available globally under its own brand
name. Bonita is selling in India (where we are brand leaders), Australia and New Zealand and
USA.
On path to launch in UK, Germany, Italy, Spain, Czech Republic, France, Belgium, Netherlands,
Dubai and UAE in July 2015. Launching in Canada, Russia and East European countries by
August 2015
6. Brand leader in India
With its aggressive approach and innovative product offering, Bonita has reached brand leadership
position in short span of 3 years. We are featured in prime media as one of the most promising future
brands
Our products are available through:
A network of distributors and 1000+ independent house wares stores across 45 cities
All major online retail ecommerce portals & TV Shopping companies like Amazon India, Snapdeal,
Pepperfry, PayTM, HomeShop 18, etc.
Major modern retail chains like Shoppers Stop, Home Stop, Home Town, Lulu, Hyper City, Total,
Vivek’s, Best Price(starting soon), Reliance (starting soon), and many more
Strategic alliances with major appliance brands for Irons and washing machines for joint consumer
offers
7. Bonita in USA market
Bonita started with eCommerce and Mail Order Catalog channels
More than 70 products are now available on major online retailers like Wayfair, Amazon.com,
Casa.com, Soap.com, Zulily, Groupon, Nomorerack, Beyond the Rack, Sears.com, Staples.com and
several other websites
Vendor relationship established and in final stages of establishment with Home Specialty stores,
Department Stores, TV shopping channels and DIY stores.
Also supplying to independent retailers network
Experienced and well established Sales team on board to create company growth
Prominent media approaching our company to provide visibility
8. Bonita in European market
Setup office in Prague under the leadership of Helen Zubritska
Warehouse based in Prague and Bonita products to be available in Prague by July 2015.
Already in advanced stage of discussions to launch Bonita across major marketplaces, Flash
sale websites and Deal sites across Western Europe including UK, Spain, Germany, Italy, Czech
Republic, Belgium, Netherlands, etc.
Capability of drop shopping directly to consumers.
Already under final negotiations with a major Russian distributor for distributing Bonita
products in Russia.
9. Chicago Houseware Show March 2015
In the first year of its launch in USA, Bonita won the finalist award for product innovation in Storage
Category by the International Housewares association (IHA). IHA is a 77-year-old not-for-profit
organization having over 1700 members across 49 countries and representing the world’s top
houseware brands. Got to the final 3 amongst thousands of entries from prestigious and established
brands.
12. Bonita’s Customers
The company, product and brand names used above are for identification purposes only. All trademarks and registered trademarks are the property of their respective owners.
19. MICROWAVE SAFE STAINLESS STEEL BOWLS
OUR MOST PROMISING PRODUCT
Patented Technology
Saves from harmful effects
of microwaving in Plastic
Overwhelming response
to the product from all
retailers across the world.
To be launched in July
2015
33. Integrated Supply chain
We currently own a manufacturing facility to develop new products and
manufacture certain key products in India
Strategic alliances with three leading manufacturers in India who have invested in
production lines for exclusive production of Bonita products
Non exclusive partnerships with several manufacturers in Asia to provide
continuous and scalable product availability
Highly skilled and experienced supply chain professionals in current management
team to provide necessary leadership in developing and maintaining stable and
scalable supply chain operation
34. Logistics expertise
Strategic Partnership with a logistics partner to manage movement of Bonita
products around the world
Established relationship with FedEx as our current provider of moving products
within US market
Inventory currently available in USA (in California) and to be available in Prague
(for servicing European markets) and in Dubai (for servicing UAE markets) by July
2015.
Second warehouse on east coast of USA is also being planned
36. Umang Srivastava, Jt. Managing Director
Umang is responsible for Global Business Development & Branding for Bonita. He
is an Engineer from Delhi College of Engineering and Post Graduate in
Management with specialization in Marketing from Delhi University. He has 18+
years of experience in the area of Marketing and Strategy including top level
positions in companies like Trident and art d’inox(division of Jindal Stainless).
Neeraj Mittal, Jt. Managing Director
Neeraj is responsible for developing and managing supply chain for Bonita. He is
an Engineer from Delhi College of Engineering and Post Graduate in Management
from Delhi University. He has 25+ years of experience in the area of Supply Chain
Management . Has worked at Top level Management positions in various MNC like
Ford Tractors, Denso and IKEA.
37. Vinay Gupta, President
Vinay manages Bonita's USA operations. He has a 25+ years of diversified
experience in managing finance and business operations with multinational
companies in various countries. He is an entrepreneur specializing in building
businesses leveraging technology and global resources.
Harvey Levinson, VP Sales, USA Operations
Harvey Levinson is based in New York City. He is an experienced professional in the
Housewares industry and has been instrumental in launching Several Top
Housewares brands in USA for the past several years. He has immense experience
of 40+ years in working with all types of retail formats including but not limited to
Department Store, Speciality Retail, Mass Merchants, Drug Stores, Supermarkets,
Clubs and Internet business.
38. Helen Zubritska, CEO Europe
Helen, based in Prague, Czech Republic, is responsible for sales and operations in
Europe. She has 15+ years of experience in Housewares industry supplying
houseware products. In past several years she has been launching variuos
houseware brands to European countries. She is experienced in working with
distributors and all types of retail in Europe and Central Asia.
Amit Kulkarni, Director – India Sales
Amit is responsible for Sales in India. He is an Engineer in Polymer Technology from
University of Pune, 15+ years of Experience in Business Development in various
prestigious companies like IKEA (Sweden), Source by Net (Sweden), DSM (Holland),
Pentair Water (USA). Heading the Pune Office which is in Western part of India.
39. Vineeta Mittal, Director - Branding
Vineeta is responsible for the Brand & Creative work for Bonita. She is a
Professional from NIFT and Business Management from Delhi University, 15+
years of experience in Creative & Product development. She has been
instrumental in creating a brand image of Bonita which today stands for Beauty
and Innovation
Charu Srivastava, Director - Finance
Charu manages Finances & HR for Bonita. She is a Masters in Business Economics
from Delhi University, 15+ years of experience in the Banking and Finance industry
in companies like Trident, ICICI Bank and Royal Bank of Scotland.
40. Raj Kumar, Director – Supply Chain Management
Raj is responsible for Product Development and SCM. He is a Mechanical
Engineer and has 25 + years of Experience in Manufacturing industries. He is a
Technical Wizard and his major strength is product development and product re-
engineering. He has been instrumental in creating innovative products under
Bonita which is helping to get Bonita get recognized as an innovative brand.
41. Next 3 year targets
Bonita products available in atleast 50+ countries worldwide
Product Range : 200 + products
Patents: Atleast 30+ patented products
Brand Recognition: Atleast 10 brand and product innovation awards
