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Maxwell House Instant Coffee A Perkettes Plan
From the beginning… ,[object Object],[object Object],[object Object],[object Object]
… To the present ,[object Object],[object Object],[object Object]
Key Issues ,[object Object],[object Object],[object Object],[object Object]
Marketing Overview ,[object Object],[object Object],[object Object]
Marketing Overview ,[object Object],[object Object],[object Object]
Marketing Overview ,[object Object],[object Object]
Advertising Overview ,[object Object],[object Object],[object Object]
Advertising Overview ,[object Object],[object Object],[object Object],[object Object]
Advertising Overview ,[object Object],[object Object],[object Object],[object Object]
Advertising Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object]
Meet Joan
Media Plan ,[object Object],[object Object],[object Object]
Media Strategies
Nov 11 Dec Jan 12 Feb Mar Apr May Jun July Aug Sept Oct
Creative Brief ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And now… ,[object Object]
Television 1 2 3 4 1 LIGHT PIANO UNDER AND THROUGHOUT FRIENDLY WOMAN VOICE: Before the Grande-non-fat-soy-extra-hot-2 pump vanilla latte Before coffee had it’s own aisle in the grocery store Before the iced cap
5 6 7 8 Before instant coffee became a dehydrated chocolate bar There was simply coffee Everything else is evolving, but shouldn’t your coffee just be about the robust, richness of an Arabica bean?
9 10 Maxwell House understands the simple pleasures in life. Take a moment to enjoy what’s real.  Maxwell House, from our house to yours. Instant. Simple. Coffee.
Radio ,[object Object]
Magazine
Shopping Cart
Tent
Thank You ,[object Object]

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Maxwell House Campaign Project

  • 1. Maxwell House Instant Coffee A Perkettes Plan
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  • 16. Nov 11 Dec Jan 12 Feb Mar Apr May Jun July Aug Sept Oct
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  • 19. Television 1 2 3 4 1 LIGHT PIANO UNDER AND THROUGHOUT FRIENDLY WOMAN VOICE: Before the Grande-non-fat-soy-extra-hot-2 pump vanilla latte Before coffee had it’s own aisle in the grocery store Before the iced cap
  • 20. 5 6 7 8 Before instant coffee became a dehydrated chocolate bar There was simply coffee Everything else is evolving, but shouldn’t your coffee just be about the robust, richness of an Arabica bean?
  • 21. 9 10 Maxwell House understands the simple pleasures in life. Take a moment to enjoy what’s real. Maxwell House, from our house to yours. Instant. Simple. Coffee.
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