Research methodology - Unitedworld School of Business

3.  This study was mainly done for measuring
the level of influence of advertisement on
children.
 Therefore, a group of children aged (3-6
years) were selected a sample of 229 children
attending preschool on Augusta and Atlanta,
were selected for this study purpose.

4.  The study design was based on the well
accepted market research concept of
advertisement recognition.
 Recognition of an advertisement indicates
that it has been both seen and remembered.
 In this case22 brand logos were collected
from a variety of printed sources including
advertisements and product packaging.

5. McDonalds
Dominos
Old Joe
CAMEL
Cigarette
Brand
Walt
Disney

6.  Product position on the board was made by
random assignment and was not varied between
subjects.
 The subjects were selected from various schools
and 10 respondents were selected from each
school and before the study the researchers
tested each and every child individually and
asked them they are going to play a game of
matching card. No other instruction and
encouragement was given to the respondents
after conducting the study.

7.  Here they used the convenience sampling
method as because the sample size was big
and the age group was provided to them so
they have to select from those groups and for
that reason and also for reducing the
clumsiness they selected children according
to their convenience.

8. 907/A Uvarshad,
Gandhinagar
Highway,
Ahmedabad –
382422.
Ahmedabad Kolkata
Infinity Benchmark,
10th Floor, Plot G1,
Block EP & GP,
Sector V, Salt-Lake,
Kolkata – 700091.
Mumbai
Goldline Business
Centre Linkway Estate,
Next to Chincholi Fire
Brigade, Malad (West),
Mumbai – 400 064.