2010 National NACADA Conference, Orlando, FL.. Presentation from advisors Becca Schulze and Katie McFaddin about blogging.

1. BUILD BETTER ADVISING RELATIONSHIPS
THROUGH BLOGGING
Becca Schulze – University of Oregon
Katie McFaddin – Brandeis University
NACADA National Conference – October 5, 2010

2. Reporting back from the field…

3. Staff
7 Advisors, 3 Administrators, 2 Graduate Teaching Fellows,
4 Support Staff, 8 Student Workers
Advisee Population
Undeclared students Pre-health
National Student Exchange Pre-law & Pre-MSW
Annual Visits: ≈ 12,000
Office of Academic Advising (OAA)

4. Fall 2009 visits (as of week 6): 2,116
Office of Academic Advising (OAA)

6. “What doe
s it mean
disqualifie to be
d?”!
“I s
ever tu d
s an yone t h is ie d l i
“Doe in h ke
stat ed?” scho ig h
get rein earn ol a
nd
ed
B’s.”
“I have n
o idea wh
been pass y I haven
ing classe ’t
s.”!
Inspiration for creating the blog

7. “What doe
s it mean
disqualifie to be
d?”!
“I s
I know e ever t thelp ied
on that not theh
yadvice isasking foris
ud
“Do s an
e and ted?” s easiest h like in
e t re ins a internet IS! ch thel ig h
thingtto do, but surfingo
o a
g earn nd
-Becca
ed
B’s.”
“I have no id
ea why I
been pass haven’t
ing classe
s.”!
Inspiration for creating the blog

8. Website Facebook Blog
- Limited access
- Can’t add pages
- Can’t manipulate page
templates
- Not interactive
- Content would be static
Why we chose a BLOG

9. X
Website Facebook Blog
- Limited access
- Can’t add pages
- Can’t manipulate page
templates
- Not interactive
- Content would be static
Why we chose a BLOG

10. X
Website Facebook Blog
- Limited access - Existing facebook site
- Can’t add pages addresses all department
- Can’t manipulate page news & events
templates - Designed for short posts
- Not interactive - Posted content is not
- Content would be static searchable
Why we chose a BLOG

11. X
Website
X
Facebook Blog
- Limited access - Existing facebook site
- Can’t add pages addresses all department
- Can’t manipulate page news & events
templates - Designed for short posts
- Not interactive - Posted content is not
- Content would be static searchable
Why we chose a BLOG

12. X
Website
X
Facebook Blog
?
- Limited access - Existing facebook site - Free
- Can’t add pages addresses all department - Interactive
- Can’t manipulate page news & events - Artistic control
templates - Designed for short posts - Content is searchable &
- Not interactive - Posted content is not tagable
- Content would be static searchable - *Some* personal
blogging experience
Why we chose a BLOG

13. X
Website
X
Facebook Blog
?
- Limited access - Existing facebook site - Free
- Can’t add pages addresses all department - Interactive
- Can’t manipulate page news & events - Artistic control
templates - Designed for short posts - Content is searchable &
- Not interactive - Posted content is not tagable
- Content would be static searchable - *Some* personal
blogging experience
Why we chose a BLOG

14. www.gradefirstaid.wordpress.com

15. www.gradefirstaid.wordpress.com

16. www.gradefirstaid.wordpress.com

17. Phase 1

18. 1. Be a “blog lurker”

19. 2. Develop your brand
X

20. 3. Plan your blog’s template
X

21. 4. Dive in, but don’t go live

22. 5. Solicit input
© Trinity School via Flickr Creative Commons

23. 6. Unveil and promote

24. Phase 2

25. 1. Explore multimedia

26. 2. Collaborate on content

27. 3. Keep in fresh
© Jeremy Castillo via Flickr Creative Commons

28. 4. Pass the baton

29. Hello Becca,
I came across your blog on Wordpress and it seems that you really care about the
students at the University. I am 26 years old and have recently been disqualified for
the second time. What are my chances of being reinstated back? The advisers at the
university are pretty intimidating so I thought I would ask other people first.
…I really do love school but found out late that I should have switched majors
earlier.
Currently, I have a job at a Logistic company in which the President would love to
promote me but without a degree he is unable to. I've been looking at options of
attending another State school however, being that the disqualifications are on my
records... I do not believe they would accept me. But I also do not know the chances
of being accepted back into my current school. Any advice about your past
experiences would be greatly appreciated . Hope to hear from you.
Thank you -Tony H.

32. How are you already using
blogs on your campus?
How could you see blogs
working for your department?