Presented by Usama Ali Hassan in the 1st Arab conference for Food, Drug and Medical Devices

1. Healthcare Technology
Egyptian Market Outlook
Usama Aly Hassan, CCE, EMD
Co-Founder and CEO
Egyptian Biomedical Engineering Group

2. Content
1. Healthcare Technology Definition
2. Healthcare technology through History
3. Healthcare Technology and Innovation
4. Global Medical Devices market
5. Egyptian Market Outlook
A. Environment scan and Economic factors
B. Market Structure and Economic Moats
C. Market Opportunities
D. Market Development

3. Healthcare Technology
The healthcare technology is generally defined as Any intervention that may be
used for:
1. Prevention,
2. Diagnosis,
3. Treatment,
4. Rehabilitation
The healthcare technology can be segmented into:
1. Medical Devices
2. Procedures
3. Pharmaceuticals
4. Organizational Systems
The healthcare technology Aiming to
1. Enhancement
2. Effectiveness
3. Productivity
4. Cost Reduction

4. The artificial big toe is carved
from wood and attached to foot
by leather wrapping for cosmetic
and function.
Dental reconstructive work
(bridge) .
dated to 2000 BC.
Egyptian Museum in Cairo
A squatting woman giving birth
sitting on birthing chair, assisted
by two goddesses
Surgical instruments 600-200BC
from bronze
Kohl for disinfection and
treatment
Edwin papyri
Ebers papyri
All of the above and more based on innovations

5. Healthcare technology Patents And Innovations
Netherlands Russian Fedration Italy Australia
Sweden Canda Finland
France
Republic of
Source: World Intellectual Property Indicators,
Korea
United Kingdom
Swizerland
U.S.A
China
Germany
Others
Japan
The medical areas with unmet needs:
1. Oncology
2. Cardiovascular
3. Orthopedic
4. Neurological diseases
5. Diabetes
WIPO, 2011

6. Global medical devices market
Dental Products
Patient Aids
Orthopaedic and Other Products
prosthetic
devices
Consumables
Diagnostic
equipment
The global market share of medical devices by sector.
1. Diagnostic imaging equipment (26%)
2. Electro medical equipment (30%)
3. Consumables (15%)
4. Orthopedic and Prosthetic devices (13%)

7. Global medical devices market
Americas
Asia/Pacific
Estern Europe
M East/Africa
Europe
Medical Devices Market: Forecast for Growth
Region 2009 2010 2011 2012 2013 % CAGR
Americas 102.4 107.1 112.1 117.4 122.8 43
Asia/Pacific 42.5 46.1 49.9 54.3 58.9 21 7
Central/E Europe 10.3 11.3 12.4 13.6 14.8 5 1,9
M East/Africa 5.7 6.0 6.3 6.7 7.0 3 .8
Western Europe 62.3 66.7 71.6 76.9 82.5 29 3.6
Total 223.2 237.2 252.3 268.9 286.0
Source: Medical Market Fact Book

8. African medical devices market
Import M US$ Export M US$
South Africa South Africa
Egypt Egypt
Algeria
Mauritius
Morocco
Morocco
Tunisia Tunisia
Libyan Libyan
Nigeria Swaziland
Angola Madagascar
Sudan Sierra Leone
Kenya Kenya
Total Total
The African Medical Device Market: Facts and Figures 2010

9. Egyptian Market Outlook
• Environment scan and Economic factors
• Market Structure and Economic Moats
• Market Opportunities
• Market Development

10. Environment scan and Economic factors
4 forces have changed and will continue to change at a faster rate.
Economic Technology Political & Legal Sociocultur
GDP Gross Domestic Total spending in R&D Antitrust regulation Life style
Product Patent protection Environment Customer expectation-
-Interest rate -New product protection Life expectancy
-inflation rate -New development -Low/Tax - Birth rates
-Unemployment -technology transfer - foreign trade reg. Health care
-Wage - Level of education
-Energy availability cost
• Political stability and Economic growth
• Consumer incomes and ability to purchase health services
• Population growth
• Extended life expectancy
• Emergence of advanced medical treatments and technologies
Stem cells
Nanotechnology

11. Environment scan and Economic factors
Egypt’s Political and Economic Map
SCAF
Source: AAIM

12. Market structure and Economic Moats
Structure and Nature
• Egypt’s medical device market is the second largest in the Middle
East.
• Medical devices contributed $538 million dollars to GDP(0.002%)
in 2011 which was 5.1% of total healthcare
spending , In per capita US$ 6.
• The Ministry of Health operates ~ 1500 hospitals which
correspond to a supply of 60% of beds. Universities, the Army and
the private sector constitute the other 40%.

13. Egyptian Market structure and Economic
• Recent reports have indicated that the Egyptian government
prefers investments in preventative medicine which is a
specialty catered to medical devices.
• With the strong demand and less barriers to market, the
medical device sector will be subjected for a substantial
economic growth in the near future.
• The World Bank report 32% of the Egyptian population is
under 14 and life expectancy for Egyptians has increased from
69 to 73 which need for investment in the healthcare industry.
• According to the World Bank, less than 5% of total
investments are allocated toward health services

14. Egyptian Market structure and Economic Moats
Strategy and Competition
Increasing Business
technical Contacts
complexity
MARKET
Low-bidding Rising
competitors Driving Forces
Overhead
Aggressive
Rising
competitor modes
customer
expectations

15. Egyptian Market Sectors Opportunities
Unmet needs opportunities in the following subsectors:
• Oncology and high-tech radiological equipment
• Highly specialized disposables
• High-tech surgical and medical equipment
• Software for hospital management/network
• ICU monitoring equipment
• Sophisticated laboratory and scientific equipment
• Mobile clinics

16. Market Opportunities
Ratings

17. Market Development
Import and Export

18. Market Development
Manufacturing for Global

19. Market Development
1- Broad Knowledge about the business
2- Global Market Driven not production Driven
3-World as a Market place not country Market place
4- Non-Traditional Markets (Stem Cell , Nanotechnology )
5- Environmental Concerns and Carbon Footprint

20. THANK YOU