usedSoft going to supply Asian growth markets with used software
1. usedsoft launches asian subsidiary
usedSoft Asia to supply Asian growth markets with used software / Impulse from usedSoft
Advisory
Board Member Heinrich von Pierer / Headquarters in Hongkong
After establishing itself on the European market, used software pioneer usedSoft is now looking to
tap the
Asian market as well. To that end, the company founded a separate distribution company in
Hongkong a few
days ago. Sales will be focused on India, China and Southeast Asia.
The impulse for founding the Asian subsidiary originated from Heinrich von Pierer, who sits on
usedSoft's
Advisory Board. As former CEO and Supervisory Board Chairman of Siemens, hardly any other
German
manager can match von Pierer's expertise in Asian markets.
"The dynamics in Asian markets are characterized not only by rapid growth, but also and above
all else by a
pronounced willingness to open up to new ideas and depart from well-trodden paths", von Pierer
emphasized in commenting on the launch. "That is why there is enormous development and
growth potential
here for usedSoft, and I am certain that used software will quickly develop into a real sales hit
between
Mumbai and Beijing."
usedSoft is increasingly looking to develop international sales with specific sales companies for
each
country. Just one year ago, usedSoft founded a French subsidiary headquarted in Paris, which
now employs
a five-person sales team making a considerable contribution to the usedSoft Group's aggregate
turnover.
About usedSoft
Founded in 2003, usedSoft is a leading European supplier of used standard software. Buyers of
usedSoft licences include companies as well as software dealers. Among usedSoft's customers
are Edeka, Karstadt, Neckermann, Rewe, a leading German football league club and several
savings banks. German authorities are also increasingly implementing used software: the city of
Munich, the Bundessozialgericht [Federal Social Court] in Kassel, the municipality of Bad
Salzuflen and the Datenzentrale [data centre] Baden-Württemberg as well as more than 300 local
authorities are all holders of usedSoft licences. The costs for the used licenses amount to
2. 30 percent less the new price! The cost savings achieved by buying second-hand licences are up
to 30 percent of the sale price.
www.usedSoft.com
Press contact:
Christoph Möller
möller pr
Telephone: +49 (0)221 80 10 87-87
E-mail: cm@moeller-pr.de