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Marketing Management MBA CP 205
Managing Personal Communications
[object Object],[object Object],[object Object],[object Object],[object Object],Managing Personal Communications
Managing Personal Communications Sales force objectives Sales force strategy Sales force structure Sales force size Compensation Designing a sales force
Managing Personal Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Types of sales representatives
Designing the Sales Force Sales force objectives Sales force  compensation Sales force structure Sales force strategy Sales force size Managing Personal Communications
Managing Personal Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing Personal Communications Recruiting and selecting Training Supervising Motivating Evaluating Managing the sales force
Managing Personal Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Components of Sales Force compensation Variable amount Expense allowances Fixed amount Benefits Managing Personal Communications
Managing Personal Communications What motivates Sales Personnel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing Personal Communications Prospecting/Qualifying Preapproach Approach Presentation Overcoming objections Closing Follow-up Steps in effective selling
Managing Personal Communications
Managing Personal Communications
Managing Personal Communications
[object Object],[object Object],[object Object],[object Object],[object Object],Managing Personal Communications

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KOTLER Mm.17.10