3. HOW TO PLAY
• Use
5
minutes
to
create
your
personal
trading
card,
includes:
• Draw
your
own
self-‐portrait
• Your
full
name
+
a
nickname
• Your
email
address
• One
thing
about
yourself
that
people
in
the
room
aren’t
likely
to
know
• Your
favourite
past
time
/
hobbies
• Pass
the
trading
card
around
in
no
particular
manner
or
order
(please
stand
up
and
move
around)
• Read
the
card
you
are
holding,
ask
at
least
one
question
about
the
person
• Keep
on
passing
the
card,
we’ll
stop
passing
after
5
minutes,
pass
me
your
cards
• Make
sure
you
sit
with
someone
you
do
not
know
at
all
(on
both
sides)
5
5. What
do
you
hope
to
achieve
or
learn
from
this
workshop?
Please
write
it
down
on
the
Tlip
chart
paper
provided
6. Workshop Objectives
You'll
take
away
practical
skills
to
encourage:
• Collaborative
team
design
• Lean
user
research
techniques
• Rapid
design
tactics
to
validate
assumptions
• Minimise
the
waste
in
your
UX
activities
• Have
fun
and
get
to
know
friends
7. Agenda
1. Introduction
2. Lean
UX
Basics
3. Part
1:
Framing
your
problem
statement
in
60
mins
4. Part
2:
Validating
your
product
hypotheses
in
100
mins
5. Concluding
Message
and
ReTlections
10. The
Value
of
the
Minimum
Viable
Product
The
bare
feature
set
needed
to
prove
out
a
hypothesis
Source:
Ar*cle
from
Jeff
Gothelf,
Mar
07,
2011:
Lean
UX:
Ge>ng
Out
Of
The
Deliverables
Business hHp://i-‐cdn.apartmenHherapy.com/uimages/re-‐nest/plane12609.jpg
11. Started
with
a
boring
3
minute
video
in
2008
for
their
minimum
viable
product,
beta
wai;ng
list
jump
from
5,000
to
75,000
in
one
day
(Mar
2008)
Examples
of
Minimum
Viable
Products
(MVPs)
Discard
a
typical
SDLC
approach
towards
guerrilla
research,
tes;ng
and
rapid
prototyping
process.
Complete
redesign,
development
and
deployment
within
6
months
Dropbox SMRT
12. Agenda
1. Introduction
2. Lean
UX
Basics
3. Part
1:
Framing
your
problem
statement
in
60
mins
4. Part
2:
Validating
your
product
hypotheses
in
100
mins
5. Concluding
Message
and
ReTlections
14. Your Team’s Goal:
Create a Minimum Viable Product (MVP)
and launch it in 60 days!
!
This
product
should
able
to
help
users
to
solve
speciTic
problems
that
has
not
been
addressed
OR
addressed
poorly
in
the
current
market.
This
product
can
be
a
website,
mobile
app
or
even
a
physical
retail
shop
15. 1Share the one problem that bugs you most
Travel
and
Holidays
10
16. 2Identify a core value proposition
Questions
you
need
to
ask
yourself:
!
• What
is
the
problem
you
are
trying
to
solve
for
people?
• Is
there
an
existing
solution?
• Why
is
this
problem
not
solved
or
addressed
poorly?
10
20. Agenda
1. Introduction
2. Lean
UX
Basics
3. Part
1:
Framing
your
problem
statement
in
60
mins
4. Part
2:
Validating
your
product
hypotheses
in
100
mins
5. Concluding
Message
and
ReTlections
22. 7Create your prototype
1Know
your
audience
and
intent
2Plan
a
li1le,
prototype
the
rest
3You
can
draw,
it’s
not
Mona
Lisa
4If
you
can’t
make
it
-‐
fake
it.
5Prototype
only
what
you
need
6Prototype
early
and
o@en
30
23. Examples of modelling and prototyping
• Cardboard
• Paper
• Masking
tape
• Sticky
notes
• Blutack
• Scissors
• Markers
24. 8Conduct guerrilla user testing
Get
out
of
the
building,
Show
it
to
strangers,
Validate
product
hypotheses.
30
26. 10Group sharing and learnings
Share Present
your
journey
• What
were
your
assump3ons?
• What
has
changed
since?
• Key
value
proposi3ons
• What
are
your
design
ra3onale?
• How
do
you
mone3ze?
10
27. Agenda
1. Introduction
2. Lean
UX
Basics
3. Part
1:
Framing
your
problem
statement
in
60
mins
4. Part
2:
Validating
your
product
hypotheses
in
100
mins
5. Concluding
Message
and
ReTlections
