The document discusses the key aspects of services. It defines services as deeds, processes, and performances, such as repair and maintenance services, consulting services, and training services. Customer service involves answering questions, taking orders, handling complaints, and repairs for building customer relationships. Services are intangible and involve the transfer of intangible benefits to customers. Marketing services is different than marketing products, as services have more variables in the marketing mix and operations are more closely linked to marketing. The customer experience is a major difference, as people tend to buy services from people they like.

1. Amity Business School MBA Class of 2010, Semester III What are Services Prof. P K Bansal