This document discusses Facebook engagement data and strategies for advertisers. It provides statistics on how often users check Facebook and at what times. It also gives tips for creating engaging Facebook content and ads, such as using visuals and keeping copy short. The document discusses targeting users across devices and maintaining an always-on advertising strategy on Facebook. It provides an example of Samsung's successful Facebook launch of the Galaxy S3 phone, achieving a high return on advertising spend. Finally, it states that return on engagement is the new key performance metric for success.

1. the
facebook
journey of engagement

2. checking
facebook
a lot?

3. 79% of smartphone users check facebook
within 15 mins from waking up
... while 62% don’t even wait 15 minutes

4. …need more engagement data ?
 Smartphone users check Facebook 14
times a day
 Average daily mobile time is 30’

5. …still not convinced?




46% check it when shopping
48% at gym
47% when preparing a meal
50% while at a movie
Peak Facebook time is just … before bed

7. Facebook enables business to connect with
more people on more devices

8. Newsfeed is the most engaging part of
Facebook

10. Brand New:
Target Mobile Block
Reach a massive audience on people’s most personal device
500.000 Unique Greek Users In 3 days

11. Reach
the largest
and
most
engaged
community
of
real people
on the planet

12. They are interacting with each other

13. Facebook Users Like on Average 36.7 Pages
715% more in 3 years!!!!

14. What are they sharing?
Source: Socialbakers, August 2012

15. Introducing the new Facebook Newsfeed

16. Size matters!

17. Goodbye clutter

18. Shorter captions

19. Choose feeds

20. Consistency across devices

21. New Facebook Newsfeed
Marketing Tips
 Publish more visual content
 Create image focused ads
 Keep your copy short
 Focus more on your evangelists
 Create more compelling content
 Integrate your FB &Pinterest strategies
 Influence users to check in
 Continue increasing Likes of your Page

22. Users leave ….

23. through their Social Path…

24. follow them …

25. … and engage

26. Social is not an objective

27. It’s about advertising

28. Facebook Premium ads
The most impactful bundle to distribute your content
3X ROI for RHS of homepage*
5-10x better performance
than the rest of Facebook
+
* The source is from a variety of third party studies, including media mix models and various test/control approaches
Desktop and mobile

29. It’s about Targeting

30. and an Always-On-Strategy

31. the Key to driving results
Prepare
• Setting campaign's
goals
• Identify and agree
on correct KPIs &
Benchmarks
• Set the test up
accurately to ensure
proper testing
Test
Scale
• Conduct a low cost test
• Implement according to
strategy
• Follow test guidelines
• Optimize as needed
• Incrementally increase
spend while meeting
targets

33. The Samsung Success story

34. LAUNCH OF SAMSUNG GALAXY S III
Reached 7 million Fans in
just 6 months
Advertising





Reach Block (3 days)
Log out experience (6 days)
Page Post Ads
Sponsored Stories
Mobile Clusters (i-phone
users, handsets 3+ years old)
 Mobile Target Block
 News Feed mobile
 Desktop Premium Ads
10 – point lift be
Let’s in
favorability
$ media success.
13 X return on
clear. This is not a social129M in sales
attributable to Facebook
advertising spend
This is a Marketing Success!
Brian Wallace, VP Strategic Marketing, Samsung Telecommunications America

35. Return on Engagement (ROE)
is the new
Return on Investment (ROI)

37. Kiss me good night, with LOX

38. Thank you
Vanina Leka
Sales Director Thinkdigital GR, CY, AL
Tel. 210-8026050, ext. 105
Email: vaninal@thinkdigital.net
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