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Measuring
and Demonstrating
the Value of IT
IT GOVERNANCE DOMAIN PRACTICES AND COMPETENCIES
Measuring
and Demonstrating
the Value of IT
IT GOVERNANCE DOMAIN PRACTICES AND COMPETENCIES
The IT Governance Institute®
The IT Governance Institute (ITGI) (www.itgi.org) was established in 1998 to advance
international thinking and standards in directing and controlling an enterprise’s information
technology. Effective IT governance helps ensure that IT supports business goals, optimises
business investment in IT, and appropriately manages IT-related risks and opportunities. The IT
Governance Institute offers original research, electronic resources and case studies to assist
enterprise leaders and boards of directors in their IT governance responsibilities.
Disclaimer
The IT Governance Institute (the “Owner”) has designed and created this publication, titled
Measuring and Demonstrating the Value of IT (the “Work”), primarily as an educational
resource for chief information officers, senior management and IT management. The Owner
makes no claim that use of any of the Work will assure a successful outcome. The Work should
not be considered inclusive of any proper information, procedures and tests or exclusive of other
information, procedures and tests that are reasonably directed to obtaining the same results. In
determining the propriety of any specific information, procedure or test, chief information
officers, senior management and IT management should apply their own professional
judgement to the specific circumstances presented by the particular systems or information
technology environment.
Disclosure
Copyright © 2005 by the IT Governance Institute. All rights reserved. No part of this
publication may be used, copied, reproduced, modified, distributed, displayed, stored in a
retrieval system, or transmitted in any form by any means (electronic, mechanical,
photocopying, recording or otherwise), without the prior written authorisation of the IT
Governance Institute. Reproduction of selections of this publication, for internal and
noncommercial or academic use only, is permitted and must include full attribution of the
material’s source. No other right or permission is granted with respect to this work.
IT Governance Institute
3701 Algonquin Road, Suite 1010
Rolling Meadows, IL 60008 USA
Phone: +1.847.253.7491
Fax: +1.847.253.1443
E-mail: info@itgi.org
Web site: www.itgi.org
ISBN 1-933284-12-9
Measuring and Demonstrating the Value of IT
Printed in the United States of America
2 Measuring and Demonstrating the Value of IT
IT Governance Institute 3
Acknowledgements
From the Publisher
The IT Governance Institute wishes to recognise:
The ITGI Board of Trustees
Marios Damianides, CISA, CISM, CA, CPA, Ernst & Young LLP, USA, International President
Abdul Hamid Bin Abdullah, CISA, CPA, Auditor General’s Office, Singapore, Vice President
William C. Boni, CISM, Motorola, USA, Vice President
Ricardo Bria, CISA, SAFE Consulting Group, Spain, Vice President
Everett C. Johnson, CPA, Deloitte & Touche (retired), USA, Vice President
Howard Nicholson, CISA, City of Salisbury, Australia, Vice President
Bent Poulsen, CISA, CISM, VP Securities Services, Denmark, Vice President
Frank Yam, CISA, FHKCS, CIA, CCP, CFE, CFSA, FFA, Focus Strategic Group Inc., Hong Kong,
Vice President
Robert S. Roussey, CPA, University of Southern California, USA, Past International President
Paul A. Williams, FCA, CITP, Paul Williams Consulting, UK, Past International President
Emil D’Angelo, CISA, CISM, Bank of Tokyo-Mitsubishi, USA, Trustee
Ronald Saull, CSP, Great-West Life and IGM Financial, Canada, Trustee
Erik Guldentops, CISA, CISM, Belgium, Advisor, IT Governance Institute
The Authors and Researcher
Wim Van Grembergen, Ph.D, University of Antwerp Management School (UAMS), IT Alignment
and Governance (ITAG) Research Institute, Belgium
Steven De Haes, University of Antwerp Management School (UAMS), IT Alignment and
Governance (ITAG) Research Institute
Lighthouse Global
The IT Governance Institute Steering Committee
Tony Hayes, Queensland Government, Australia, Chair
Georges Ataya, CISA, CISM, CISSP, ICT Control SA/NV, Belgium
Reynaldo de la Fuente, CISA, CISM, DataSec SRL, Uruguay
Rupert Dodds, CISA, CISM, FCA, KPMG LLP, New Zealand
John Ho Chi, CISA, CISM, CBCP, CFE, Ernst & Young LLP, Singapore
Everett C. Johnson, CPA, Deloitte & Touche (retired), USA
Jean-Louis Leignel, MAGE Conseil, France
Akira Matsuo, CISA, CPA, ChuoAyama Audit Corp., Japan
Serge Yablonsky, CISA, CPA, SYC SA, France
Tom Wong, CISA, CIA, CMA, Ernst & Young LLP, Canada
The Reviewers
Stacey Hamaker, CISA, Shamrock Technologies, USA
Gary Hardy, ITWinners, South Africa
Austin Hutton, Shamrock Technologies, USA
Alan Simmonds, City Practitioners Ltd., UK
Paul A. Williams, FCA, CITP, Paul Williams Consulting, UK
4 Measuring and Demonstrating the Value of IT
Table of Contents
ACKNOWLEDGEMENTS..............................................................................3
1. EXECUTIVE SUMMARY ......................................................................5
2. GOVERNANCE IMPORTANCE OF IT PERFORMANCE
MANAGEMENT .....................................................................................6
3. CURRENT IT PERFORMANCE MANAGEMENT
GOVERNANCE APPROACHES.............................................................7
4. BEST PRACTICES FOR IT PERFORMANCE MANAGEMENT......12
5. IT GOVERNANCE ROLES, RESPONSIBILITIES
AND ACTIVITIES RELATING TO IT PERFORMANCE
MANAGEMENT ...................................................................................16
6. LIKELY FUTURE TRENDS.................................................................19
7. RECOMMENDED GENERIC STEPS ORGANISATIONS
SHOULD TAKE.....................................................................................21
8. REFERENCES.......................................................................................23
Note: This publication is part of the IT Governance Domain Practices and
Competencies Series from the IT Governance Institute. The titles include:
Information Risks: Whose Business Are They?
Optimising Value Creation from IT Investments
Measuring and Demonstrating the Value of IT
Governance of Outsourcing
IT Alignment—IT Strategy Committees
1. Executive Summary
Measuring IT performance should be a key concern of business and IT
executives as it demonstrates the effectiveness and added business value of IT.
Many methods, tools and best practices exist to support these executives with
the performance management responsibilities. Traditional performance
methods such as return on investment (ROI) capture the financial worth of IT
projects and systems, but reflect only a limited (tangible) part of the value that
can be delivered by IT. The more sophisticated IT balanced scorecard (BSC)
is an evaluation method that incorporates tangible and intangible values. It can
be leveraged as a management system to enable fusion between IT and the
business, and can also be an effective means for IT management to
communicate with and report to the board and executive management about
the business value of IT. Combining these practices with good IT portfolio
management, which helps in achieving an optimal mix of projects, creates a
solid foundation for a balanced IT governance approach in the organisation.
This briefing addresses the governance importance of IT performance
management, discusses some methods, tools and best practices to support
this, and provides benchmark data and insights into future trends.
Measuring IT
performance
should be a
key concern
of business
and IT
executives
as it
demonstrates
the
effectiveness
and added
business value
of IT.
IT Governance Institute 5
6 Measuring and Demonstrating the Value of IT
2. Governance Importance of
IT Performance Management
Investments in IT are growing extensively, and business managers often worry
that the benefits of IT investments might not be as high as expected. The same
worry applies to the perceived ever-increasing total cost of the IT department,
without clear evidence of the value derived from it. This phenomenon is called
the ‘IT black hole’: large sums go in, but no returns (seem to) come out.
Getting business value from IT and measuring that value are, therefore,
important governance domains.
They are responsibilities of the business and IT and should take both tangible
and intangible costs and benefits into account. In this way, good IT
performance management should enable the business and IT to fully
understand how IT is contributing to the achievement of business goals, in the
past and in the future. Or, in other words, measuring and managing IT
performance should provide answers to questions such as:
• If I spend extra funds on IT, what do I get back?
• How does my IT benchmark against competitors?
• Do I get back from IT what was promised?
• How do I learn from past performance to optimise my organisation?
• Is my IT implementing its strategy in line with the business strategy?
Getting
business value
from IT and
measuring
that value are,
therefore,
important
governance
domains.
3. Current IT Performance Management
Governance Approaches
IT performance management is aimed at identifying and quantifying IT costs
and IT benefits. There are different monitoring instruments available,
depending on the features of the costs and benefits. When costs and benefits
can be easily quantified and assigned a monetary value, traditional
performance measures such as ROI, net present value, internal rate of return
and payback method work well (figure 1).
Because the traditional methods need monetary values, problems emerge
when they are applied to information systems, which often generate intangible
benefits such as better customer service. Moreover, different levels of
management and users perceive the value of IT differently. Marianne
Broadbent and Peter Weill refer in this context to the ‘business value
hierarchy’(figure 2).1
Very successful investments in IT have a positive impact
on all levels of the business value hierarchy. Less successful investments are
not strong enough to impact the higher levels and consequently influence only
the lower levels. The higher one goes in the measurement hierarchy, the more
dilution that occurs from factors such as pricing decisions and competitors’
moves. This dilution means that measuring the impact of an IT investment is
much easier at the bottom of the hierarchy than at the top.
IT Governance Institute 7
Intangible
IT Balanced Scorecard
Information Economics
Cost/Benefits Analysis
Return on Investment
Internal Rate of Returrn
Net Present Value
Payback Period
Benefit/Costs
Tangible
Figure 1—Performance Measurement Approaches
1
Broadbent, M.; P. Weill; Leveraging the New Infrastructure—How Market Leaders Capitalise
on Information Technology, Harvard Business School Press, 1998
8 Measuring and Demonstrating the Value of IT
Multicriteria measurement methods may solve this problem because they
account for tangible and intangible impacts, where the latter are more typical
for the higher business value hierarchies. One of the best known multicriteria
methods is information economics (IE), which in essence is a scoring
technique whereby a mix of tangible benefits (typically ROI) and intangible
benefits are scored.
The aforementioned performance measurement methods are measurement
instruments for individual IT projects and investments.A broader performance
measurement technique is the BSC, which can be applied to IT projects,
investments and even entire IT departments. The BSC, initially developed on
the enterprise level by David Kaplan and Robert Norton,2
is a performance
management system that enables businesses to drive strategies based on
measurement and follow-up. The idea behind the BSC is that the evaluation of
a firm should not be restricted to the traditional financial measures but should
be supplemented with a mission, objectives and measures regarding customer
satisfaction, internal processes, and the ability to innovate and prepare for the
future. Results achieved within the additional perspectives should assure
financial results. The objectives and measures of a BSC can be used as a
cornerstone of a management system that uncovers and communicates
strategies, establishes long-term strategic targets, aligns initiatives, allocates
long- and short-term resources and finally provides feedback and learning
about the strategies.
Business Unit Financial
Business Unit Operational
Business Unit IT Application
Firmwide IT Infrastructure
DilutionofITImpacts
Business Value DeliveredSample Measures
Time for Business Impact
• Revenue growth
• Return on assets
• Revenue per employee
• Time to bring a new
product to market
• Sales from new product
• Product or service quality
• Implementation time:
new application
• Implementation cost:
new application
• Infrastructure availability
• Cost per transaction
• Cost per workstation
Figure 2—Business Value Hierarchy
2
Kaplan, R.; D. Norton; The Balanced Scorecard: Translating Strategy Into Action, Harvard
Business School Press, 1996
IT Governance Institute 9
In 2004, the IT Governance Institute, in conjunction with Lighthouse Global,
surveyed 200 IT professionals from 14 countries in the Americas, Asia-Pacific
and Europe. The respondents included chief information officers (CIOs), IT
directors and IT managers from companies with a turnover in excess of
US $50 million. Benchmarking the aforementioned best practices against the
results of this survey reveals some interesting facts. When the interviewees
were asked what techniques they perceive as most effective for measuring IT
projects and investments (figure 3), they categorised financial-oriented
techniques such as ROI (79 percent) and the closely related payback period
(68 percent) as very to fairly effective. On the other hand, broader approaches
incorporating financial and nonfinancial domains, such as the BSC and IE,
were perceived by only 48 percent and 61 percent, respectively, as very
effective to fairly effective. It also appears that most value is assigned to
methods developed in-house, which 98 percent indicated as very to fairly
effective. In line with these results, figure 4 shows that ROI (62 percent) and
payback period (49 percent) are used primarily as measurement techniques for
projects and investments.
The return on
investment
The payback period
Net present value
Balanced scorecard
Information economics
Your own method(s)
developed in-house
The return on
investment
The payback period
Net present value
Balanced scorecard
Information economics
Your own method(s)
developed in-house
Very effective Fairly effective DK/NA Not very effective Not all effective
53%
18%
12% 36% 28% 20% 5%
11% 48% 16% 22% 3%
22% 46% 7% 24% 1%
25% 54% 3% 16% 3%
43% 22% 14% 4%
45% 3%
Figure 3—Perceived Effectiveness of Performance Measurement
Techniques for IT Projects and Investments
Q27: In your view, how effective are each of these methods of
measuring the value of IT projects and investments?
Base: All randomly selected respondents to answer this part of the questionnaire—
Section 3 Measurement (160)
10 Measuring and Demonstrating the Value of IT
The results shown in figure 4 contradict slightly the results shown in figure 5,
which illustrates whether the performance of IT projects and investments is
measured in financial and/or nonfinancial terms. Although there appears to be
a clear focus on financial metrics, displayed in figure 4, more than 75 percent
of the respondents also claimed to be incorporating nonfinancial business
value metrics. More than 60 percent indicated they are using nonfinancial
business risk metrics and nonfinancial IT value and risk metrics. Of course, it
may be that the most popular methods, the ones developed in-house (see
figure 3), integrate the financial and nonfinancial elements. Very often, in-
house methods are adaptations from generic measurement methods such as the
BSC or IE.
The previous statistics (figures 3 to 5) focus on measuring the performance of
IT projects and investments. For measuring the performance of the IT
department, the results change (figure 6). Thirty-five percent of the
respondents indicated that they use a methodology developed in-house and 31
percent leverage the BSC as a measurement technique. Only 29 percent focus
on financial elements when measuring the IT department’s performance. A
surprising 21 percent of the interviewees are not using any performance
measurement technique or are not aware of any.
The return on investment
The payback period
Balanced scorecard
Net present value
Information economics
Other
None of these
DK/NA
The return on investment
The payback period
Balanced scorecard
Net present value
Information economics
Other
None of these
DK/NA
62%
49%
30%
23%
17%
19%
9%
3%
Figure 4—Use of Performance Measurement Techniques
for IT Projects and Investments
Q28: And which of these methods are you yourselves using to
measure the value of your IT projects and investments?
Base: All randomly selected respondents to answer this part of the questionnaire—
Section 3 Measurement (160)
IT Governance Institute 11
Financial elements
Nonfinancial
business value
Nonfinancial
business risks
Nonfinancial IT value
Nonfinancial IT risks
Financial elements
Nonfinancial
business value
Nonfinancial
business risks
Nonfinancial IT value
Nonfinancial IT risks
Yes No
93% 7%
76% 24%
66% 34%
61% 39%
63% 37%
Figure 5—Financial and Nonfinancial Elements in
Measuring Performance of IT Projects and Investments
A methodology
developed in-house
A balanced scorecard
Only cost or
financial-oriented
metrics
Something else
We don’t use any
methodology or
metric
DK/NA
A methodology
developed in-house
A balanced scorecard
Only cost or
financial-oriented
metrics
Something else
We don’t use any
methodology or
metric
DK/NA
35%
31%
29%
8%
14%
7%
Figure 6—Measurement Techniques for the IT Department
Q29: When measuring the value of IT projects, which of these elements
do you take into account?
Q32: What methodologies or metrics do you use to measure the
performance of your IT department?
Base: All randomly selected respondents to answer this part of the questionnaire—
Section 3 Measurement (160)
Base: All randomly selected respondents to answer this part of the questionnaire—
Section 3 Measurement (160)
12 Measuring and Demonstrating the Value of IT
4. Best Practices for IT Performance
Management
‘Use of an IT balanced scorecard is one of the most effective means to aid
board and management to achieve IT and business alignment’.3
In these words,
the IT Governance Institute promotes the IT BSC as a best practice for
performance measurement and alignment. This is supported by testimonials of
several executives, such as:
The major advantage of the IT BSC is that it provides a systematic
translation of the strategy into critical success factors and metrics,
which materialises the strategy. (CIO of a financial organisation)4
The balanced scorecard gives a balanced view of the total value delivery
of IT to the business. It provides a snapshot of where your IT
organization is at a certain point in time. Most executives, like me, do
not have the time to drill down into the large amount of information.
(Vice president of an insurance organisation)5
To apply this best practice to the IT function as an internal service provider,
the four perspectives of the generic BSC should be changed accordingly. In
figure 7, a generic IT BSC for an IT department is shown.5
The user
orientation perspective represents the user evaluation of IT. The operational
excellence perspective represents the IT processes employed to develop and
deliver the applications. The future orientation perspective represents the
human and technology resources needed by IT to deliver its services over time.
The business contribution perspective captures the business value created
from the IT investments.
Each of these perspectives must be translated into corresponding metrics and
measures that assess the current situation. As noted previously, the cause-and-
effect relationships between measures are essential components of the IT BSC,
and these relationships are articulated by two types of measures: outcome
measures and performance drivers. Outcome measures, such as programmers’
productivity (e.g., number of function points per person per month), need
performance drivers, such as IT staff education (e.g., number of education
days per person per year), to communicate how the outcomes are to be
achieved. Performance drivers need outcome measures to ensure a way to
The cause-
and-effect
relationships
between
measures are
essential
components
of the IT BSC.
3
IT Governance Institute, Board Briefing on IT Governance, 2nd
Edition, 2003, www.itgi.org
4
De Haes, S.; W. Van Grembergen; ‘IT Governance Structures, Processes and Relational
Mechanisms: Achieving IT/Business Alignment in a Major Belgian Financial Grou’,
in proceedings of the Hawaii International Conference on System Sciences (HICSS), 2005
5
Van Grembergen, W.; R. Saull; S. De Haes; ‘Linking the IT Balanced Scorecard to the
Business Objectives at a Major Canadian Financial Group’, Journal of Information
Technology Cases and Applications, 2003
determine whether the chosen strategy is effective, especially important in
cases where a significant investment is made. These cause-and-effect
relationships must be defined throughout the whole scorecard: more and better
education of IT staff (future orientation) is an enabler (performance driver) for
a better quality of developed systems (operational excellence perspective) that
in turn is an enabler for increased user satisfaction (user perspective) that
eventually will lead to higher business value of IT (business contribution).
The ITGI survey results reveal that 58 percent of the respondents that are using
the IT BSC have both outcome measures and performance drivers defined
(figure 8). From this group, 69 percent reported that they have defined causal
relationships between those metrics (figure 9).
The proposed IT BSC shown in figure 7 links with business through the
business contribution perspective (business/IT alignment, value delivery, cost
management and risk management). The relationship between IT and business
can be more explicitly expressed through a cascade of BSCs. In figure 10, the
relationship between IT scorecards and the business scorecard is illustrated.
The IT development BSC and the IT operational BSC are both enablers of the
IT strategic BSC, which in turn is the enabler of the business BSC.This cascade
of scorecards becomes a linked set of measures that will be instrumental in
achieving IT governance through aligning IT and business strategy and
showing how business value is created through information technology.
IT Governance Institute 13
User Orientation
How do users view the
IT department?
Mission
To be the preferred supplier
of information systems
Objectives
Preferred supplier of applications
and operations
Partnership with users
User satisfaction
Business Contribution
How does management
view the ITdepartment?
Mission
To obtain a reasonable business
contribution from IT investments
Objectives
Business/IT alignment
Value Delivery
Cost management
Risk management
Future Orientation
How well is IT positioned
to meet future needs?
Mission
To develop opportunities to
answer future challenges
Objectives
Training and education
of IT staff
Expertise of IT staff
Research into emerging
technologies
Operational Excellence
How effective and efficient are
the IT processes?
Mission
To deliver effective and efficient
IT applications and services
Objectives
Efficient and effective
developments
Efficient and effective operations
Maturity level of IT processes
Cause
Effect
IT BSC
Figure 7—Generic IT Balanced Scorecard
14 Measuring and Demonstrating the Value of IT
In practice, the ITGI survey reveals that 70 percent of the organisations that
use an IT BSC link it to the business BSC (figure 11). Nearly two-thirds (64
percent) of the group link to more detailed scorecards that support, for
example, IT operations or the help desk. Remuneration schemes also appear
to be linked in many cases to the performance measured in the BSC.
Neither, 6%
DK/NA, 2% Only key goal
indicators, 16%
Only key
performance
indicators, 18%
Both, 58%
Figure 8—Outcome Measures and Performance Drivers in the IT BSC
Not sure,
10%
No, 21%
Yes, 69%
Figure 9—Causal Relationships Between Outcome Measures and
Performance Drivers in the IT BSC
Q33: Does your balanced scorecard incorporate the two types of
metrics, i.e., key goal indicators (outcome measures), key
performance indicators (performance drivers), both or neither?
Base: All using a balanced scorecard to measure the performance of their IT dept (50)
Q34: Do you define the causal relationships between your key goal
indicators (outcome measures) and key performance indicators
(performance drivers)?
Base: All those who use key goal indicators and key performance indicators to measure
the performance of their IT dept (29)
IT Governance Institute 15
Business
BSC
IT
Strategic
BSC
IT
Development
BSC
IT
Operational
BSC
Figure 10—Cascade of Scorecards
The business balanced scorecard
Scorecards at a lower level in the IT dept
(e.g., IT development scorecard,
IT opeations scorecards,
IT help desk scorecard)
Remuneration schemes for responsible
managers/executives
The business balanced scorecard
Scorecards at a lower level in the IT dept
(e.g., IT development scorecard,
IT opeations scorecards,
IT help desk scorecard)
Remuneration schemes for responsible
managers/executives
Yes No
70% 30%
64% 36%
60% 40%
Figure 11—Linking IT BSC to Business BSC
Q36: Is the balanced scorecard of your IT department linked to…?
Base: All using a balanced scorecard to measure the performance of their IT dept (50)
16 Measuring and Demonstrating the Value of IT
5. IT Governance Roles, Responsibilities
and Activities Relating to IT Performance
Management
It is the responsibility of the board and executive management to define and
monitor performance measures that assess the business value of IT. If an IT
BSC is used, the board and executive management must identify which
specific IT metrics they need and/or would like to import into the business
scorecard. It is also their responsibility to ensure that the IT project risks are
in balance and the IT budget is realistic. Executive management is particularly
responsible for integrating the IT budget into the overall financial plan. The
CIO is responsible for managing the IT budget and the IT investments. He/she
is also responsible for providing an IT performance monitoring system (such
as the BSC) that includes objectives and metrics that can be directly linked to
business goals and/or the business BSC. Figure 12 displays in more detail the
board’s, CEO’s and CIO’s responsibilities concerning IT performance
management.6
Figure 12—IT Performance Management Responsibilities
Board Responsibility CEO Responsibility CIO Responsibility
The board is responsible for The CEO is responsible The CIO is responsible for
ensuring that IT delivers on for ensuring strong links developing and managing
the promise of related between business the IT budget, including
strategies through clear objectives and short-term and long-term
expectations and measurement. performance measures. investment strategies. The
The board must work with the It is the CEO’s CIO is responsible for
CEO to define and monitor responsibility to develop developing a realistic IT
performance measures. It is an appropriate incentive performance measurement
also the board’s responsibility scheme to drive plan, along with
to ensure that IT investments adherence to the appropriate metrics. In
represent a balance of risk and performance measures. conjunction with the CEO,
benefit, and budgets are The CEO is responsible it is the CIO’s responsibility
acceptable and reflect the for integrating the IT to implement and manage
overall organisation’s financial budget and investment a performance
direction. plan into the overall measurement scheme. The
financial plan, ensuring metrics used by the CIO
that it is realistic, should be linked directly to
balanced and achievable. achievement of business
The CEO is then goals and, wherever
responsible for reporting possible, assigned a
progress to the board financial value.
on a regular basis.
6
Duffy, J.; IT Governance and Business Value, Part 2: Who’s Responsible for What?,
IDC document # 27807, 2002
The co-responsibility of business and IT to measure IT value delivery from
projects and investments is established in 43 percent of the organisations
interviewed by ITGI (figure 13). Twenty-one percent of the surveyed
organisations assign the responsibility only to the business and 15 percent
assign the responsibility only to IT. Figure 14 shows that 36 percent of the
surveyed organisations have business/IT co-responsibility for measuring the
value of the whole IT department, which, as can be expected, is lower than the
percentage assigning co-responsibility to measure IT investments and projects.
Twenty-eight percent of the organisations have the IT department responsible
for measuring its own performance. In only 13 percent of the responding
organisations is the business responsible for measuring the IT department’s
performance. Linking the accountability of achieving business value to
executive reward schemes is done in 41 percent of the interviewed
organisations (figure 15).
IT Governance Institute 17
In the business
units, 21%
It varies
depending on
circumstances,
16%
Elsewhere, 5%
In both, 43%
In the
IT department,
15%
Figure 13—Responsibility for Value Delivery Measurement
of IT Projects and Investments
Q26: Where does the responsibility lie for measuring the value delivered
by major IT projects and investments?
Base: All randomly selected respondents to answer this part of the questionnaire—
Section 3 Measurement (160)
18 Measuring and Demonstrating the Value of IT
In the business
units, 13%
Elsewhere, 8%
In both, 36%
It varies
depending on
circumstances,
16%
In the
IT department
28%
,
Figure 14—Responsibility for Value Delivery of IT Department
Not sure,
6%
No, 54%
Yes, 41%
Figure 15—IT Value Linked to Reward Schemes
Q30: Where does the responsibility lie for measuring the performance of
the IT department as a whole?
Base: All randomly selected respondents to answer this part of the questionnaire—
Section 3 Measurement (160)
Q31: Do your executive reward schemes incorporate any accountability
for the success or failure of IT-related business investments,
or not?
Base: All randomly selected respondents to answer this part of the questionnaire—
Section 3 Measurement (160)
6. Likely Future Trends
IT performance management is an important domain within IT governance
best practices. A number of well-established methods are available in the
market to support IT performance management, from financial-oriented
approaches such as ROI to broader methods such as the BSC and IE.
Although these practices themselves are very mature, openly available and
clearly described in literature, they are not necessarily being widely adopted.
Figure 167
shows that 66 percent of organisations are not considering
implementing actual performance measurement of IT and 72 percent are not
considering active management of IT ROI. This implies that in many
organisations the awareness phase is yet to be initiated, and there is a lot of
room for improvement in the IT performance management domain.
IT Governance Institute 19
0%
7% 8% 13% 72%
10% 10% 14% 66%
9% 9% 16% 66%
9% 9% 21% 61%
18% 12% 20% 50%
16% 12% 21% 51%
100%
Have implemented Implementing now
Considering implementation Not considering implementation
Alignment between IT
strategy and overall strategy
IT resource management
IT value delivery
IT risk management
Actual performance
measurement of IT
Active management of
ROI of IT
Alignment between IT
strategy and overall strategy
IT resource management
IT value delivery
IT risk management
Actual performance
measurement of IT
Active management of
ROI of IT
Figure 16—Status of IT Performance Measurement Implementation
7
From IT Governance Global Status Report, IT Governance Institute, 2004, www.itgi.org
20 Measuring and Demonstrating the Value of IT
Raising awareness of the need for performance management should start
within IT, but it should also find strong support within the business.
The CEOs and other senior executives who are asking their CIOs to
compute the value of IT investments are asking the wrong person. They
should instead take a hard look in the mirror. This is not a technology
issue—it is a business issue. Not only CEOs but all business managers
should indeed be asking tough questions, but, more importantly, they must
recognise and step up to their responsibility in answering those questions—
failure to do so is nothing less than an abdication of their responsibility.8
Computing the
value of
IT investments
is not a
technology
issue—it is
a business
issue.
8
Thorp, J.; ‘Benefits Realisation Approach’, Information Technology Evaluation Methods and
Management, ed. Van Grembergen, 2001
7. Recommended Generic Steps
Organisations Should Take
Governance-focused CIOs use IT performance management approaches to
improve their understanding of what the business wants from IT and
consequently what IT has to deliver. Traditional methods such as ROI can
demonstrate the business value of a project.
The appraisal of IT projects needs governance structures and processes that
establish how IT investments will be made and particularly how the different
management levels—board, executive management and operational
management—will be involved.
Mechanisms such as an IT strategy committee and IT steering committees can
be especially effective for this purpose. IT portfolio management may help in
achieving an optimal mix of projects, taking into account alignment, benefits,
risks and dependencies among different investments. Another important
governance structure/process is the BSC. This approach not only captures
financial metrics on IT projects but also includes user, operational and
innovation evaluations. The IT scorecard method can build a relationship
between IT and the business by demonstrating IT’s added value to the business
and its users. This can be done through rolling up and/or aggregating crucial
IT metrics and importing them into the business BSC.
This publication proposes a two-way approach, using IT portfolio
management and the BSC concepts.
Implementing IT portfolio management9
as a best practice for IT governance
calls for the following generic steps:
• Align IT with business goals using structures such as an IT strategy
committee and IT steering committees.
• Define clear business cases for projects and evaluate them through a variety
of metrics depending on the nature of the project (ROI, payback period, IE,
BSC).
• Raise the portfolio issue by taking into account the risk profile of projects
and the dependencies among different projects.
The appraisal
of IT projects
needs
governance
structures and
processes.
IT Governance Institute 21
9
Ferrara, L.; A. Stochniol; Using IT Portfolio Management to Improve the IT Contribution to the
Business, CSC Research and Advisory Services, 2004
22 Measuring and Demonstrating the Value of IT
To build and implement BSCs as a best practice for IT governance, the
following generic steps are suggested:
• Present the IT BSC concept to the board and executive management to
demonstrate its relevance as an IT governance mechanism and encourage
their involvement.
• Establish a project team for the development of the IT BSCs (IT strategy
scorecard and underlying scorecards for IT processes).
• Collect information on corporate and IT strategy, the business BSC (if it is
already implemented) and IT metrics already in use for performance
measurement of IT processes.
• Build in sufficient outcome measures (key goal indicators) to monitor
whether the chosen strategy is successful.
• Include sufficient performance drivers (key performance indicators) so it is
possible to visualise how the IT strategy will be achieved.
• Clarify the cause-and-effect relationships between outcome measures and
performance drivers.
• Implement the IT scorecard as a strategic management system by linking it
to business objectives and/or the business BSC to show how IT strategy is
improving the organisation’s performance.
• Roll up and aggregate metrics as a linking method between the IT strategic
and business scorecards, and between the IT strategic scorecard and its
underlying scorecards.
• Define targets that are realistic and devise strategic initiatives to achieve the
targets.
• Link priority settings for IT investment projects to the IT BSC.
• Link individual objectives of IT teams and IT employees to the IT BSC.
• Act upon the measurement results.
8. References
Broadbent M.; P. Weill; Leveraging the New Infrastructure—How Market
Leaders Capitalise on Information Technology, Harvard Business School
Press, 1998
De Haes, S.; W. Van Grembergen; IT Governance Structures, Processes and
Relational Mechanisms: Achieving IT/Business Alignment in a Major Belgian
Financial Group, in proceedings of the Hawaii International Conference on
System Sciences (HICSS), 2005
Duffy, J.; IT Governance and Business Value, Part 2: Who’s Responsible for
What?, IDC document # 27807, 2002
Ferrara, L.; A. Stochniol; Using IT Portfolio Management to Improve the IT
Contribution to the Business, CSC Research and Advisory Services, 2004
IT Governance Institute, Board Briefing on IT Governance, 2nd
Edition, 2003
IT Governance Institute, IT Governance Global Status Report, 2004
Kaplan, R.; D. Norton; The Balanced Scorecard: Translating Strategy Into
Action, Harvard Business School Press, 1996
Thorp, J.; ‘Benefits Realisation Approach’, Information Technology
Evaluation Methods and Management, ed. Van Grembergen, 2001
Van Grembergen, W.; R. Saull; S. De Haes; ‘Linking the IT Balanced
Scorecard to the Business Objectives at a Major Canadian Financial Group’,
Journal of Information Technology Cases and Applications, 2003
Van Grembergen, W.; Strategies for Information Technology Governance, Idea
Group Publishing, 2003
Van Grembergen, W.; S. De Haes; ‘IT Governance and Its Mechanisms’,
Information Systems Control Journal, 2004
IT Governance Institute 23
3701ALGONQUIN ROAD, SUITE 1010
ROLLING MEADOWS, IL 60008 USA
PHONE: +1.847.590.7491
FAX: +1.847.253.1443
E-MAIL: info@itgi.org
WEB SITES: www.itgi.org
www.isaca.org

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Measurand demovalueofit

  • 1. Measuring and Demonstrating the Value of IT IT GOVERNANCE DOMAIN PRACTICES AND COMPETENCIES
  • 2. Measuring and Demonstrating the Value of IT IT GOVERNANCE DOMAIN PRACTICES AND COMPETENCIES
  • 3. The IT Governance Institute® The IT Governance Institute (ITGI) (www.itgi.org) was established in 1998 to advance international thinking and standards in directing and controlling an enterprise’s information technology. Effective IT governance helps ensure that IT supports business goals, optimises business investment in IT, and appropriately manages IT-related risks and opportunities. The IT Governance Institute offers original research, electronic resources and case studies to assist enterprise leaders and boards of directors in their IT governance responsibilities. Disclaimer The IT Governance Institute (the “Owner”) has designed and created this publication, titled Measuring and Demonstrating the Value of IT (the “Work”), primarily as an educational resource for chief information officers, senior management and IT management. The Owner makes no claim that use of any of the Work will assure a successful outcome. The Work should not be considered inclusive of any proper information, procedures and tests or exclusive of other information, procedures and tests that are reasonably directed to obtaining the same results. In determining the propriety of any specific information, procedure or test, chief information officers, senior management and IT management should apply their own professional judgement to the specific circumstances presented by the particular systems or information technology environment. Disclosure Copyright © 2005 by the IT Governance Institute. All rights reserved. No part of this publication may be used, copied, reproduced, modified, distributed, displayed, stored in a retrieval system, or transmitted in any form by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written authorisation of the IT Governance Institute. Reproduction of selections of this publication, for internal and noncommercial or academic use only, is permitted and must include full attribution of the material’s source. No other right or permission is granted with respect to this work. IT Governance Institute 3701 Algonquin Road, Suite 1010 Rolling Meadows, IL 60008 USA Phone: +1.847.253.7491 Fax: +1.847.253.1443 E-mail: info@itgi.org Web site: www.itgi.org ISBN 1-933284-12-9 Measuring and Demonstrating the Value of IT Printed in the United States of America 2 Measuring and Demonstrating the Value of IT
  • 4. IT Governance Institute 3 Acknowledgements From the Publisher The IT Governance Institute wishes to recognise: The ITGI Board of Trustees Marios Damianides, CISA, CISM, CA, CPA, Ernst & Young LLP, USA, International President Abdul Hamid Bin Abdullah, CISA, CPA, Auditor General’s Office, Singapore, Vice President William C. Boni, CISM, Motorola, USA, Vice President Ricardo Bria, CISA, SAFE Consulting Group, Spain, Vice President Everett C. Johnson, CPA, Deloitte & Touche (retired), USA, Vice President Howard Nicholson, CISA, City of Salisbury, Australia, Vice President Bent Poulsen, CISA, CISM, VP Securities Services, Denmark, Vice President Frank Yam, CISA, FHKCS, CIA, CCP, CFE, CFSA, FFA, Focus Strategic Group Inc., Hong Kong, Vice President Robert S. Roussey, CPA, University of Southern California, USA, Past International President Paul A. Williams, FCA, CITP, Paul Williams Consulting, UK, Past International President Emil D’Angelo, CISA, CISM, Bank of Tokyo-Mitsubishi, USA, Trustee Ronald Saull, CSP, Great-West Life and IGM Financial, Canada, Trustee Erik Guldentops, CISA, CISM, Belgium, Advisor, IT Governance Institute The Authors and Researcher Wim Van Grembergen, Ph.D, University of Antwerp Management School (UAMS), IT Alignment and Governance (ITAG) Research Institute, Belgium Steven De Haes, University of Antwerp Management School (UAMS), IT Alignment and Governance (ITAG) Research Institute Lighthouse Global The IT Governance Institute Steering Committee Tony Hayes, Queensland Government, Australia, Chair Georges Ataya, CISA, CISM, CISSP, ICT Control SA/NV, Belgium Reynaldo de la Fuente, CISA, CISM, DataSec SRL, Uruguay Rupert Dodds, CISA, CISM, FCA, KPMG LLP, New Zealand John Ho Chi, CISA, CISM, CBCP, CFE, Ernst & Young LLP, Singapore Everett C. Johnson, CPA, Deloitte & Touche (retired), USA Jean-Louis Leignel, MAGE Conseil, France Akira Matsuo, CISA, CPA, ChuoAyama Audit Corp., Japan Serge Yablonsky, CISA, CPA, SYC SA, France Tom Wong, CISA, CIA, CMA, Ernst & Young LLP, Canada The Reviewers Stacey Hamaker, CISA, Shamrock Technologies, USA Gary Hardy, ITWinners, South Africa Austin Hutton, Shamrock Technologies, USA Alan Simmonds, City Practitioners Ltd., UK Paul A. Williams, FCA, CITP, Paul Williams Consulting, UK
  • 5. 4 Measuring and Demonstrating the Value of IT Table of Contents ACKNOWLEDGEMENTS..............................................................................3 1. EXECUTIVE SUMMARY ......................................................................5 2. GOVERNANCE IMPORTANCE OF IT PERFORMANCE MANAGEMENT .....................................................................................6 3. CURRENT IT PERFORMANCE MANAGEMENT GOVERNANCE APPROACHES.............................................................7 4. BEST PRACTICES FOR IT PERFORMANCE MANAGEMENT......12 5. IT GOVERNANCE ROLES, RESPONSIBILITIES AND ACTIVITIES RELATING TO IT PERFORMANCE MANAGEMENT ...................................................................................16 6. LIKELY FUTURE TRENDS.................................................................19 7. RECOMMENDED GENERIC STEPS ORGANISATIONS SHOULD TAKE.....................................................................................21 8. REFERENCES.......................................................................................23 Note: This publication is part of the IT Governance Domain Practices and Competencies Series from the IT Governance Institute. The titles include: Information Risks: Whose Business Are They? Optimising Value Creation from IT Investments Measuring and Demonstrating the Value of IT Governance of Outsourcing IT Alignment—IT Strategy Committees
  • 6. 1. Executive Summary Measuring IT performance should be a key concern of business and IT executives as it demonstrates the effectiveness and added business value of IT. Many methods, tools and best practices exist to support these executives with the performance management responsibilities. Traditional performance methods such as return on investment (ROI) capture the financial worth of IT projects and systems, but reflect only a limited (tangible) part of the value that can be delivered by IT. The more sophisticated IT balanced scorecard (BSC) is an evaluation method that incorporates tangible and intangible values. It can be leveraged as a management system to enable fusion between IT and the business, and can also be an effective means for IT management to communicate with and report to the board and executive management about the business value of IT. Combining these practices with good IT portfolio management, which helps in achieving an optimal mix of projects, creates a solid foundation for a balanced IT governance approach in the organisation. This briefing addresses the governance importance of IT performance management, discusses some methods, tools and best practices to support this, and provides benchmark data and insights into future trends. Measuring IT performance should be a key concern of business and IT executives as it demonstrates the effectiveness and added business value of IT. IT Governance Institute 5
  • 7. 6 Measuring and Demonstrating the Value of IT 2. Governance Importance of IT Performance Management Investments in IT are growing extensively, and business managers often worry that the benefits of IT investments might not be as high as expected. The same worry applies to the perceived ever-increasing total cost of the IT department, without clear evidence of the value derived from it. This phenomenon is called the ‘IT black hole’: large sums go in, but no returns (seem to) come out. Getting business value from IT and measuring that value are, therefore, important governance domains. They are responsibilities of the business and IT and should take both tangible and intangible costs and benefits into account. In this way, good IT performance management should enable the business and IT to fully understand how IT is contributing to the achievement of business goals, in the past and in the future. Or, in other words, measuring and managing IT performance should provide answers to questions such as: • If I spend extra funds on IT, what do I get back? • How does my IT benchmark against competitors? • Do I get back from IT what was promised? • How do I learn from past performance to optimise my organisation? • Is my IT implementing its strategy in line with the business strategy? Getting business value from IT and measuring that value are, therefore, important governance domains.
  • 8. 3. Current IT Performance Management Governance Approaches IT performance management is aimed at identifying and quantifying IT costs and IT benefits. There are different monitoring instruments available, depending on the features of the costs and benefits. When costs and benefits can be easily quantified and assigned a monetary value, traditional performance measures such as ROI, net present value, internal rate of return and payback method work well (figure 1). Because the traditional methods need monetary values, problems emerge when they are applied to information systems, which often generate intangible benefits such as better customer service. Moreover, different levels of management and users perceive the value of IT differently. Marianne Broadbent and Peter Weill refer in this context to the ‘business value hierarchy’(figure 2).1 Very successful investments in IT have a positive impact on all levels of the business value hierarchy. Less successful investments are not strong enough to impact the higher levels and consequently influence only the lower levels. The higher one goes in the measurement hierarchy, the more dilution that occurs from factors such as pricing decisions and competitors’ moves. This dilution means that measuring the impact of an IT investment is much easier at the bottom of the hierarchy than at the top. IT Governance Institute 7 Intangible IT Balanced Scorecard Information Economics Cost/Benefits Analysis Return on Investment Internal Rate of Returrn Net Present Value Payback Period Benefit/Costs Tangible Figure 1—Performance Measurement Approaches 1 Broadbent, M.; P. Weill; Leveraging the New Infrastructure—How Market Leaders Capitalise on Information Technology, Harvard Business School Press, 1998
  • 9. 8 Measuring and Demonstrating the Value of IT Multicriteria measurement methods may solve this problem because they account for tangible and intangible impacts, where the latter are more typical for the higher business value hierarchies. One of the best known multicriteria methods is information economics (IE), which in essence is a scoring technique whereby a mix of tangible benefits (typically ROI) and intangible benefits are scored. The aforementioned performance measurement methods are measurement instruments for individual IT projects and investments.A broader performance measurement technique is the BSC, which can be applied to IT projects, investments and even entire IT departments. The BSC, initially developed on the enterprise level by David Kaplan and Robert Norton,2 is a performance management system that enables businesses to drive strategies based on measurement and follow-up. The idea behind the BSC is that the evaluation of a firm should not be restricted to the traditional financial measures but should be supplemented with a mission, objectives and measures regarding customer satisfaction, internal processes, and the ability to innovate and prepare for the future. Results achieved within the additional perspectives should assure financial results. The objectives and measures of a BSC can be used as a cornerstone of a management system that uncovers and communicates strategies, establishes long-term strategic targets, aligns initiatives, allocates long- and short-term resources and finally provides feedback and learning about the strategies. Business Unit Financial Business Unit Operational Business Unit IT Application Firmwide IT Infrastructure DilutionofITImpacts Business Value DeliveredSample Measures Time for Business Impact • Revenue growth • Return on assets • Revenue per employee • Time to bring a new product to market • Sales from new product • Product or service quality • Implementation time: new application • Implementation cost: new application • Infrastructure availability • Cost per transaction • Cost per workstation Figure 2—Business Value Hierarchy 2 Kaplan, R.; D. Norton; The Balanced Scorecard: Translating Strategy Into Action, Harvard Business School Press, 1996
  • 10. IT Governance Institute 9 In 2004, the IT Governance Institute, in conjunction with Lighthouse Global, surveyed 200 IT professionals from 14 countries in the Americas, Asia-Pacific and Europe. The respondents included chief information officers (CIOs), IT directors and IT managers from companies with a turnover in excess of US $50 million. Benchmarking the aforementioned best practices against the results of this survey reveals some interesting facts. When the interviewees were asked what techniques they perceive as most effective for measuring IT projects and investments (figure 3), they categorised financial-oriented techniques such as ROI (79 percent) and the closely related payback period (68 percent) as very to fairly effective. On the other hand, broader approaches incorporating financial and nonfinancial domains, such as the BSC and IE, were perceived by only 48 percent and 61 percent, respectively, as very effective to fairly effective. It also appears that most value is assigned to methods developed in-house, which 98 percent indicated as very to fairly effective. In line with these results, figure 4 shows that ROI (62 percent) and payback period (49 percent) are used primarily as measurement techniques for projects and investments. The return on investment The payback period Net present value Balanced scorecard Information economics Your own method(s) developed in-house The return on investment The payback period Net present value Balanced scorecard Information economics Your own method(s) developed in-house Very effective Fairly effective DK/NA Not very effective Not all effective 53% 18% 12% 36% 28% 20% 5% 11% 48% 16% 22% 3% 22% 46% 7% 24% 1% 25% 54% 3% 16% 3% 43% 22% 14% 4% 45% 3% Figure 3—Perceived Effectiveness of Performance Measurement Techniques for IT Projects and Investments Q27: In your view, how effective are each of these methods of measuring the value of IT projects and investments? Base: All randomly selected respondents to answer this part of the questionnaire— Section 3 Measurement (160)
  • 11. 10 Measuring and Demonstrating the Value of IT The results shown in figure 4 contradict slightly the results shown in figure 5, which illustrates whether the performance of IT projects and investments is measured in financial and/or nonfinancial terms. Although there appears to be a clear focus on financial metrics, displayed in figure 4, more than 75 percent of the respondents also claimed to be incorporating nonfinancial business value metrics. More than 60 percent indicated they are using nonfinancial business risk metrics and nonfinancial IT value and risk metrics. Of course, it may be that the most popular methods, the ones developed in-house (see figure 3), integrate the financial and nonfinancial elements. Very often, in- house methods are adaptations from generic measurement methods such as the BSC or IE. The previous statistics (figures 3 to 5) focus on measuring the performance of IT projects and investments. For measuring the performance of the IT department, the results change (figure 6). Thirty-five percent of the respondents indicated that they use a methodology developed in-house and 31 percent leverage the BSC as a measurement technique. Only 29 percent focus on financial elements when measuring the IT department’s performance. A surprising 21 percent of the interviewees are not using any performance measurement technique or are not aware of any. The return on investment The payback period Balanced scorecard Net present value Information economics Other None of these DK/NA The return on investment The payback period Balanced scorecard Net present value Information economics Other None of these DK/NA 62% 49% 30% 23% 17% 19% 9% 3% Figure 4—Use of Performance Measurement Techniques for IT Projects and Investments Q28: And which of these methods are you yourselves using to measure the value of your IT projects and investments? Base: All randomly selected respondents to answer this part of the questionnaire— Section 3 Measurement (160)
  • 12. IT Governance Institute 11 Financial elements Nonfinancial business value Nonfinancial business risks Nonfinancial IT value Nonfinancial IT risks Financial elements Nonfinancial business value Nonfinancial business risks Nonfinancial IT value Nonfinancial IT risks Yes No 93% 7% 76% 24% 66% 34% 61% 39% 63% 37% Figure 5—Financial and Nonfinancial Elements in Measuring Performance of IT Projects and Investments A methodology developed in-house A balanced scorecard Only cost or financial-oriented metrics Something else We don’t use any methodology or metric DK/NA A methodology developed in-house A balanced scorecard Only cost or financial-oriented metrics Something else We don’t use any methodology or metric DK/NA 35% 31% 29% 8% 14% 7% Figure 6—Measurement Techniques for the IT Department Q29: When measuring the value of IT projects, which of these elements do you take into account? Q32: What methodologies or metrics do you use to measure the performance of your IT department? Base: All randomly selected respondents to answer this part of the questionnaire— Section 3 Measurement (160) Base: All randomly selected respondents to answer this part of the questionnaire— Section 3 Measurement (160)
  • 13. 12 Measuring and Demonstrating the Value of IT 4. Best Practices for IT Performance Management ‘Use of an IT balanced scorecard is one of the most effective means to aid board and management to achieve IT and business alignment’.3 In these words, the IT Governance Institute promotes the IT BSC as a best practice for performance measurement and alignment. This is supported by testimonials of several executives, such as: The major advantage of the IT BSC is that it provides a systematic translation of the strategy into critical success factors and metrics, which materialises the strategy. (CIO of a financial organisation)4 The balanced scorecard gives a balanced view of the total value delivery of IT to the business. It provides a snapshot of where your IT organization is at a certain point in time. Most executives, like me, do not have the time to drill down into the large amount of information. (Vice president of an insurance organisation)5 To apply this best practice to the IT function as an internal service provider, the four perspectives of the generic BSC should be changed accordingly. In figure 7, a generic IT BSC for an IT department is shown.5 The user orientation perspective represents the user evaluation of IT. The operational excellence perspective represents the IT processes employed to develop and deliver the applications. The future orientation perspective represents the human and technology resources needed by IT to deliver its services over time. The business contribution perspective captures the business value created from the IT investments. Each of these perspectives must be translated into corresponding metrics and measures that assess the current situation. As noted previously, the cause-and- effect relationships between measures are essential components of the IT BSC, and these relationships are articulated by two types of measures: outcome measures and performance drivers. Outcome measures, such as programmers’ productivity (e.g., number of function points per person per month), need performance drivers, such as IT staff education (e.g., number of education days per person per year), to communicate how the outcomes are to be achieved. Performance drivers need outcome measures to ensure a way to The cause- and-effect relationships between measures are essential components of the IT BSC. 3 IT Governance Institute, Board Briefing on IT Governance, 2nd Edition, 2003, www.itgi.org 4 De Haes, S.; W. Van Grembergen; ‘IT Governance Structures, Processes and Relational Mechanisms: Achieving IT/Business Alignment in a Major Belgian Financial Grou’, in proceedings of the Hawaii International Conference on System Sciences (HICSS), 2005 5 Van Grembergen, W.; R. Saull; S. De Haes; ‘Linking the IT Balanced Scorecard to the Business Objectives at a Major Canadian Financial Group’, Journal of Information Technology Cases and Applications, 2003
  • 14. determine whether the chosen strategy is effective, especially important in cases where a significant investment is made. These cause-and-effect relationships must be defined throughout the whole scorecard: more and better education of IT staff (future orientation) is an enabler (performance driver) for a better quality of developed systems (operational excellence perspective) that in turn is an enabler for increased user satisfaction (user perspective) that eventually will lead to higher business value of IT (business contribution). The ITGI survey results reveal that 58 percent of the respondents that are using the IT BSC have both outcome measures and performance drivers defined (figure 8). From this group, 69 percent reported that they have defined causal relationships between those metrics (figure 9). The proposed IT BSC shown in figure 7 links with business through the business contribution perspective (business/IT alignment, value delivery, cost management and risk management). The relationship between IT and business can be more explicitly expressed through a cascade of BSCs. In figure 10, the relationship between IT scorecards and the business scorecard is illustrated. The IT development BSC and the IT operational BSC are both enablers of the IT strategic BSC, which in turn is the enabler of the business BSC.This cascade of scorecards becomes a linked set of measures that will be instrumental in achieving IT governance through aligning IT and business strategy and showing how business value is created through information technology. IT Governance Institute 13 User Orientation How do users view the IT department? Mission To be the preferred supplier of information systems Objectives Preferred supplier of applications and operations Partnership with users User satisfaction Business Contribution How does management view the ITdepartment? Mission To obtain a reasonable business contribution from IT investments Objectives Business/IT alignment Value Delivery Cost management Risk management Future Orientation How well is IT positioned to meet future needs? Mission To develop opportunities to answer future challenges Objectives Training and education of IT staff Expertise of IT staff Research into emerging technologies Operational Excellence How effective and efficient are the IT processes? Mission To deliver effective and efficient IT applications and services Objectives Efficient and effective developments Efficient and effective operations Maturity level of IT processes Cause Effect IT BSC Figure 7—Generic IT Balanced Scorecard
  • 15. 14 Measuring and Demonstrating the Value of IT In practice, the ITGI survey reveals that 70 percent of the organisations that use an IT BSC link it to the business BSC (figure 11). Nearly two-thirds (64 percent) of the group link to more detailed scorecards that support, for example, IT operations or the help desk. Remuneration schemes also appear to be linked in many cases to the performance measured in the BSC. Neither, 6% DK/NA, 2% Only key goal indicators, 16% Only key performance indicators, 18% Both, 58% Figure 8—Outcome Measures and Performance Drivers in the IT BSC Not sure, 10% No, 21% Yes, 69% Figure 9—Causal Relationships Between Outcome Measures and Performance Drivers in the IT BSC Q33: Does your balanced scorecard incorporate the two types of metrics, i.e., key goal indicators (outcome measures), key performance indicators (performance drivers), both or neither? Base: All using a balanced scorecard to measure the performance of their IT dept (50) Q34: Do you define the causal relationships between your key goal indicators (outcome measures) and key performance indicators (performance drivers)? Base: All those who use key goal indicators and key performance indicators to measure the performance of their IT dept (29)
  • 16. IT Governance Institute 15 Business BSC IT Strategic BSC IT Development BSC IT Operational BSC Figure 10—Cascade of Scorecards The business balanced scorecard Scorecards at a lower level in the IT dept (e.g., IT development scorecard, IT opeations scorecards, IT help desk scorecard) Remuneration schemes for responsible managers/executives The business balanced scorecard Scorecards at a lower level in the IT dept (e.g., IT development scorecard, IT opeations scorecards, IT help desk scorecard) Remuneration schemes for responsible managers/executives Yes No 70% 30% 64% 36% 60% 40% Figure 11—Linking IT BSC to Business BSC Q36: Is the balanced scorecard of your IT department linked to…? Base: All using a balanced scorecard to measure the performance of their IT dept (50)
  • 17. 16 Measuring and Demonstrating the Value of IT 5. IT Governance Roles, Responsibilities and Activities Relating to IT Performance Management It is the responsibility of the board and executive management to define and monitor performance measures that assess the business value of IT. If an IT BSC is used, the board and executive management must identify which specific IT metrics they need and/or would like to import into the business scorecard. It is also their responsibility to ensure that the IT project risks are in balance and the IT budget is realistic. Executive management is particularly responsible for integrating the IT budget into the overall financial plan. The CIO is responsible for managing the IT budget and the IT investments. He/she is also responsible for providing an IT performance monitoring system (such as the BSC) that includes objectives and metrics that can be directly linked to business goals and/or the business BSC. Figure 12 displays in more detail the board’s, CEO’s and CIO’s responsibilities concerning IT performance management.6 Figure 12—IT Performance Management Responsibilities Board Responsibility CEO Responsibility CIO Responsibility The board is responsible for The CEO is responsible The CIO is responsible for ensuring that IT delivers on for ensuring strong links developing and managing the promise of related between business the IT budget, including strategies through clear objectives and short-term and long-term expectations and measurement. performance measures. investment strategies. The The board must work with the It is the CEO’s CIO is responsible for CEO to define and monitor responsibility to develop developing a realistic IT performance measures. It is an appropriate incentive performance measurement also the board’s responsibility scheme to drive plan, along with to ensure that IT investments adherence to the appropriate metrics. In represent a balance of risk and performance measures. conjunction with the CEO, benefit, and budgets are The CEO is responsible it is the CIO’s responsibility acceptable and reflect the for integrating the IT to implement and manage overall organisation’s financial budget and investment a performance direction. plan into the overall measurement scheme. The financial plan, ensuring metrics used by the CIO that it is realistic, should be linked directly to balanced and achievable. achievement of business The CEO is then goals and, wherever responsible for reporting possible, assigned a progress to the board financial value. on a regular basis. 6 Duffy, J.; IT Governance and Business Value, Part 2: Who’s Responsible for What?, IDC document # 27807, 2002
  • 18. The co-responsibility of business and IT to measure IT value delivery from projects and investments is established in 43 percent of the organisations interviewed by ITGI (figure 13). Twenty-one percent of the surveyed organisations assign the responsibility only to the business and 15 percent assign the responsibility only to IT. Figure 14 shows that 36 percent of the surveyed organisations have business/IT co-responsibility for measuring the value of the whole IT department, which, as can be expected, is lower than the percentage assigning co-responsibility to measure IT investments and projects. Twenty-eight percent of the organisations have the IT department responsible for measuring its own performance. In only 13 percent of the responding organisations is the business responsible for measuring the IT department’s performance. Linking the accountability of achieving business value to executive reward schemes is done in 41 percent of the interviewed organisations (figure 15). IT Governance Institute 17 In the business units, 21% It varies depending on circumstances, 16% Elsewhere, 5% In both, 43% In the IT department, 15% Figure 13—Responsibility for Value Delivery Measurement of IT Projects and Investments Q26: Where does the responsibility lie for measuring the value delivered by major IT projects and investments? Base: All randomly selected respondents to answer this part of the questionnaire— Section 3 Measurement (160)
  • 19. 18 Measuring and Demonstrating the Value of IT In the business units, 13% Elsewhere, 8% In both, 36% It varies depending on circumstances, 16% In the IT department 28% , Figure 14—Responsibility for Value Delivery of IT Department Not sure, 6% No, 54% Yes, 41% Figure 15—IT Value Linked to Reward Schemes Q30: Where does the responsibility lie for measuring the performance of the IT department as a whole? Base: All randomly selected respondents to answer this part of the questionnaire— Section 3 Measurement (160) Q31: Do your executive reward schemes incorporate any accountability for the success or failure of IT-related business investments, or not? Base: All randomly selected respondents to answer this part of the questionnaire— Section 3 Measurement (160)
  • 20. 6. Likely Future Trends IT performance management is an important domain within IT governance best practices. A number of well-established methods are available in the market to support IT performance management, from financial-oriented approaches such as ROI to broader methods such as the BSC and IE. Although these practices themselves are very mature, openly available and clearly described in literature, they are not necessarily being widely adopted. Figure 167 shows that 66 percent of organisations are not considering implementing actual performance measurement of IT and 72 percent are not considering active management of IT ROI. This implies that in many organisations the awareness phase is yet to be initiated, and there is a lot of room for improvement in the IT performance management domain. IT Governance Institute 19 0% 7% 8% 13% 72% 10% 10% 14% 66% 9% 9% 16% 66% 9% 9% 21% 61% 18% 12% 20% 50% 16% 12% 21% 51% 100% Have implemented Implementing now Considering implementation Not considering implementation Alignment between IT strategy and overall strategy IT resource management IT value delivery IT risk management Actual performance measurement of IT Active management of ROI of IT Alignment between IT strategy and overall strategy IT resource management IT value delivery IT risk management Actual performance measurement of IT Active management of ROI of IT Figure 16—Status of IT Performance Measurement Implementation 7 From IT Governance Global Status Report, IT Governance Institute, 2004, www.itgi.org
  • 21. 20 Measuring and Demonstrating the Value of IT Raising awareness of the need for performance management should start within IT, but it should also find strong support within the business. The CEOs and other senior executives who are asking their CIOs to compute the value of IT investments are asking the wrong person. They should instead take a hard look in the mirror. This is not a technology issue—it is a business issue. Not only CEOs but all business managers should indeed be asking tough questions, but, more importantly, they must recognise and step up to their responsibility in answering those questions— failure to do so is nothing less than an abdication of their responsibility.8 Computing the value of IT investments is not a technology issue—it is a business issue. 8 Thorp, J.; ‘Benefits Realisation Approach’, Information Technology Evaluation Methods and Management, ed. Van Grembergen, 2001
  • 22. 7. Recommended Generic Steps Organisations Should Take Governance-focused CIOs use IT performance management approaches to improve their understanding of what the business wants from IT and consequently what IT has to deliver. Traditional methods such as ROI can demonstrate the business value of a project. The appraisal of IT projects needs governance structures and processes that establish how IT investments will be made and particularly how the different management levels—board, executive management and operational management—will be involved. Mechanisms such as an IT strategy committee and IT steering committees can be especially effective for this purpose. IT portfolio management may help in achieving an optimal mix of projects, taking into account alignment, benefits, risks and dependencies among different investments. Another important governance structure/process is the BSC. This approach not only captures financial metrics on IT projects but also includes user, operational and innovation evaluations. The IT scorecard method can build a relationship between IT and the business by demonstrating IT’s added value to the business and its users. This can be done through rolling up and/or aggregating crucial IT metrics and importing them into the business BSC. This publication proposes a two-way approach, using IT portfolio management and the BSC concepts. Implementing IT portfolio management9 as a best practice for IT governance calls for the following generic steps: • Align IT with business goals using structures such as an IT strategy committee and IT steering committees. • Define clear business cases for projects and evaluate them through a variety of metrics depending on the nature of the project (ROI, payback period, IE, BSC). • Raise the portfolio issue by taking into account the risk profile of projects and the dependencies among different projects. The appraisal of IT projects needs governance structures and processes. IT Governance Institute 21 9 Ferrara, L.; A. Stochniol; Using IT Portfolio Management to Improve the IT Contribution to the Business, CSC Research and Advisory Services, 2004
  • 23. 22 Measuring and Demonstrating the Value of IT To build and implement BSCs as a best practice for IT governance, the following generic steps are suggested: • Present the IT BSC concept to the board and executive management to demonstrate its relevance as an IT governance mechanism and encourage their involvement. • Establish a project team for the development of the IT BSCs (IT strategy scorecard and underlying scorecards for IT processes). • Collect information on corporate and IT strategy, the business BSC (if it is already implemented) and IT metrics already in use for performance measurement of IT processes. • Build in sufficient outcome measures (key goal indicators) to monitor whether the chosen strategy is successful. • Include sufficient performance drivers (key performance indicators) so it is possible to visualise how the IT strategy will be achieved. • Clarify the cause-and-effect relationships between outcome measures and performance drivers. • Implement the IT scorecard as a strategic management system by linking it to business objectives and/or the business BSC to show how IT strategy is improving the organisation’s performance. • Roll up and aggregate metrics as a linking method between the IT strategic and business scorecards, and between the IT strategic scorecard and its underlying scorecards. • Define targets that are realistic and devise strategic initiatives to achieve the targets. • Link priority settings for IT investment projects to the IT BSC. • Link individual objectives of IT teams and IT employees to the IT BSC. • Act upon the measurement results.
  • 24. 8. References Broadbent M.; P. Weill; Leveraging the New Infrastructure—How Market Leaders Capitalise on Information Technology, Harvard Business School Press, 1998 De Haes, S.; W. Van Grembergen; IT Governance Structures, Processes and Relational Mechanisms: Achieving IT/Business Alignment in a Major Belgian Financial Group, in proceedings of the Hawaii International Conference on System Sciences (HICSS), 2005 Duffy, J.; IT Governance and Business Value, Part 2: Who’s Responsible for What?, IDC document # 27807, 2002 Ferrara, L.; A. Stochniol; Using IT Portfolio Management to Improve the IT Contribution to the Business, CSC Research and Advisory Services, 2004 IT Governance Institute, Board Briefing on IT Governance, 2nd Edition, 2003 IT Governance Institute, IT Governance Global Status Report, 2004 Kaplan, R.; D. Norton; The Balanced Scorecard: Translating Strategy Into Action, Harvard Business School Press, 1996 Thorp, J.; ‘Benefits Realisation Approach’, Information Technology Evaluation Methods and Management, ed. Van Grembergen, 2001 Van Grembergen, W.; R. Saull; S. De Haes; ‘Linking the IT Balanced Scorecard to the Business Objectives at a Major Canadian Financial Group’, Journal of Information Technology Cases and Applications, 2003 Van Grembergen, W.; Strategies for Information Technology Governance, Idea Group Publishing, 2003 Van Grembergen, W.; S. De Haes; ‘IT Governance and Its Mechanisms’, Information Systems Control Journal, 2004 IT Governance Institute 23
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