Global market segmentation

Global Marketing Decision Elements Presentation by MVS.SRINIVASA RAO, ASOCIATE PROFESSOR, MRPG COLLEGE, VIZIANAGARAM 8 -

Patterns of Globalizing Marketing Operations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 -

Pathways to Global Expansion ,[object Object],[object Object],[object Object],8 -

Figure 8.2: Market Coverage vs. Asset Distribution 8 -

Pathways to Global Expansion (cont’d) ,[object Object],[object Object],8 -

Figure 8.3: Sequencing Internationalization Strategies 8 -

Geographic Market Choices ,[object Object],[object Object],[object Object],8 -

Geographic Market Choices (cont’d) ,[object Object],[object Object],[object Object],[object Object],8 -

Regional Marketing Strategies 8 -

Multidomestic Marketing Strategies (cont’d) ,[object Object],8 -

Level of Global Marketing Strategy Integration 8 -

Multidomestic Marketing Strategies (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 -

Multidomestic Marketing Strategies ,[object Object],[object Object],[object Object],8 -

Global Business Strategies 8 -

Competitive Global Marketing Strategies ,[object Object],[object Object],8 -

Global market segmentation

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Global market segmentation