A template for Market entry strategies for manufacturers or traders wishing to enter a new market overseas. An international marketing plan based from an trade agency model.
4. Market Entry Strategies
• No trial & error
• No number games
• Not dependent on buffer funds or capital
inputs
• Selective Pareto principle & Parkinson law
applications
5. Market Entry Strategies
Aim
• Kick-start revenue streams
• Get positive cash-flow
• Build credibility
• Get results within 6 months
8. Market Entry Strategies
Market Research
• Environmental Analysis
• Competitor Analysis
• Target Market Analysis
• Alignment to company strategy & SWOT
• • Marketing Proposal Report
9. Market Entry Strategies
Target Prospects Shortlist
• Choose 3 to10 prospects based on target
market profile & priority factors
• High probability for fast sales
• Utilize minimum company resources
10. Market Entry Strategies
Branding / Showcase
• Specific to shortlisted prospects
• PR
• Content Marketing
• Referral system
• Ads
11. Market Entry Strategies
Client Communications Plan
• Direct Marketing
• Sales Presentation
• Creating compelling reasons and urgency to
buy