MIP 2014 (Cannes, France) - Viaccess-Orca's VP Business Development, Mr Alain Nochimowski gave a keynote speech on: "Creating unique 2nd screen experiences: 8 lessons from the trenches". DEEP data enrichment and engagement platforms is a 2nd screen application, which compliments TV viewing by offering a unique way to discover content and explore themes related to the video service. DEEP's UI enables an intuitive browsing among thousands of automatically created digital magazines about movies, TV shows, actors and themes. For more information about Viaccess-Orca: http://www.viaccess-orca.com/ You will also find some presentation material about DEEP: - Winter is Coming - Orange Cinema Series (OCS) Chooses Viaccess-Orca's DEEP to Enhance its French Second-Screen App for Season 4 'Game of Thrones' (GoT 4 Officiel). Read here: http://www.viaccess-orca.com/what-s-new/pr/544-winter-is-coming-orange-cinema-series-ocs-chooses-viaccess-orca-s-deep-to-enhance-its-french-second-screen-app-for-season-4-game-of-thrones-got-4-officiel.html - First Commercial Deployment: DEEP amplifies "Games of Thrones" Experience. Read here: http://blog.viaccess-orca.com/industry/first-commercial-deployment-deep-amplifies-game-of-thrones-experience/

1. Creating Unique 2nd Screen Experiences
8 Lessons from the Trenches
Alain Nochimowski, VP Business Development
@ViaccessOrca

2. What is a zettabyte?

3. Here’s the problem…

4. 100,000 hours
of movies
1,000,000 hours
of TV shows per year
52,000,000 hours
in Youtube per year
4 zettabytes
of digital info created &
shared on the web per
year
Volume of
content
Cost?
Structured
format
UI?Discovery?

5. Here is what we had in mind…

6. Introducing DEEP
Data Enrichment &
Engagement Platform

7. Search
I know what
I’m looking for
Recommendations
The service knows
what I’m looking for
Explore
I’d like to explore
with a personal guide
Methods for content discovery

8. Before
Discovery
During
Interact
After
Learn
Monetization
Fun
The value

9. Template-based
automation
Movies, TV shows,
actors, verticals
Content amplification
Legally syndicate content
from
various sources
In a nutshell
Audience monetization
Rich ad & sponsorship
formats, recommendation &
up-selling, merchandizing

10. Here is what we’ve learned…

12. • GOT Season 4 broadcast on
Orange Cinema Series (OCS)
starting April 7
• App on marketplace
starting April 2nd
• App accessible to the
general public
• DEEP amplification

13. Lesson 1:
Analog has many good
years ahead
• Cater to all types of users
• Linear vs. random access
• Flip vs. tap

14. Lesson 2:
Tell stories
• Using big-data to tell stories
• Visual arrangement of
content
• New connections
• New insights

15. Lesson 3:
Streamline editorial
investment via automation
• Template-based automation
• Degradable templates
• Editorial tools

16. Lesson 4:
Some like it hot
• Hot news, always fresh
• Social buzz
• Gossip
• Images from latest events

17. Lesson 5:
Amplify TV content
experience
• Send to / sync with TV
• Watch on tablet
• Social interactivity, share
• Wish list
• Cloud DVR
• Highlight topics
• Scene sensitive merchandise

18. • Discover new frontiers
• Find new connections
• Learn
• Personalized exploration
experience, choose your
own path
Lesson 6:
Create engagement
through serendipity

19. Lesson 7:
Turn a cost center into a
revenue source
• VOD upselling
• Sponsorship & brand
magazines
• Half / full page ads
• Merchandizing
• Highly targeted, strong
analytics capabilities

20. Lesson 8:
Experience transparency
• Cross browser
• Native vs. ease of
development
• Ability to work with
external libraries

21. Thank you
alain.nochimowski@viaccess-orca.com
Twitter: @ViaccessOrca