Creating Unique Second Screen Experiences (MIP 2014)

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MIP 2014 (Cannes, France) - Viaccess-Orca's VP Business Development, Mr Alain Nochimowski gave a keynote speech on: "Creating unique 2nd screen experiences: 8 lessons from the trenches". DEEP data enrichment and engagement platforms is a 2nd screen application, which compliments TV viewing by offering a unique way to discover content and explore themes related to the video service. DEEP's UI enables an intuitive browsing among thousands of automatically created digital magazines about movies, TV shows, actors and themes. For more information about Viaccess-Orca: http://www.viaccess-orca.com/ You will also find some presentation material about DEEP: - Winter is Coming - Orange Cinema Series (OCS) Chooses Viaccess-Orca's DEEP to Enhance its French Second-Screen App for Season 4 'Game of Thrones' (GoT 4 Officiel). Read here: http://www.viaccess-orca.com/what-s-new/pr/544-winter-is-coming-orange-cinema-series-ocs-chooses-viaccess-orca-s-deep-to-enhance-its-french-second-screen-app-for-season-4-game-of-thrones-got-4-officiel.html - First Commercial Deployment: DEEP amplifies "Games of Thrones" Experience. Read here: http://blog.viaccess-orca.com/industry/first-commercial-deployment-deep-amplifies-game-of-thrones-experience/

Technologie Formation

Creating Unique 2nd Screen Experiences
8 Lessons from the Trenches
Alain Nochimowski, VP Business Development
@ViaccessOrca

100,000 hours
of movies
1,000,000 hours
of TV shows per year
52,000,000 hours
in Youtube per year
4 zettabytes
of digital info created &
shared on the web per
year
Volume of
content
Cost?
Structured
format
UI?Discovery?

Introducing DEEP
Data Enrichment &
Engagement Platform

Search
I know what
I’m looking for
Recommendations
The service knows
what I’m looking for
Explore
I’d like to explore
with a personal guide
Methods for content discovery

Before
Discovery
During
Interact
After
Learn
Monetization
Fun
The value

Template-based
automation
Movies, TV shows,
actors, verticals
Content amplification
Legally syndicate content
from
various sources
In a nutshell
Audience monetization
Rich ad & sponsorship
formats, recommendation &
up-selling, merchandizing

• GOT Season 4 broadcast on
Orange Cinema Series (OCS)
starting April 7
• App on marketplace
starting April 2nd
• App accessible to the
general public
• DEEP amplification

Lesson 1:
Analog has many good
years ahead
• Cater to all types of users
• Linear vs. random access
• Flip vs. tap

Lesson 2:
Tell stories
• Using big-data to tell stories
• Visual arrangement of
content
• New connections
• New insights

Lesson 3:
Streamline editorial
investment via automation
• Template-based automation
• Degradable templates
• Editorial tools

Lesson 4:
Some like it hot
• Hot news, always fresh
• Social buzz
• Gossip
• Images from latest events

Lesson 5:
Amplify TV content
experience
• Send to / sync with TV
• Watch on tablet
• Social interactivity, share
• Wish list
• Cloud DVR
• Highlight topics
• Scene sensitive merchandise

• Discover new frontiers
• Find new connections
• Learn
• Personalized exploration
experience, choose your
own path
Lesson 6:
Create engagement
through serendipity

Lesson 8:
Experience transparency
• Cross browser
• Native vs. ease of
development
• Ability to work with
external libraries

Thank you
alain.nochimowski@viaccess-orca.com
Twitter: @ViaccessOrca

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