SlideShare une entreprise Scribd logo
1  sur  35
Télécharger pour lire hors ligne
THE UX WARS
BEING A UX
TEAM OF ONE
Understanding your strengths
     and weaknesses




                               VINCENT BASKERVILLE | VP of PRODUCT
DIAMOND SPONSORS


 PLATINUM SPONSORS

   GOLD SPONSORS

    SILVER SPONSORS


                      VINCENT BASKERVILLE | VP of PRODUCT
HOO RAH!




           VINCENT BASKERVILLE | VP of PRODUCT
WHOA... RELAX, NO
NEED GETTING ALL
   WORKED UP

           VINCENT BASKERVILLE | VP of PRODUCT
THE PERFECT JOB


          VINCENT BASKERVILLE | VP of PRODUCT
SUDDEN RANDOM
   PUSHBACK

        VINCENT BASKERVILLE | VP of PRODUCT
AN ABSOLUTE
 NIGHTMARE


        VINCENT BASKERVILLE | VP of PRODUCT
WTF
HAPPENED??


       VINCENT BASKERVILLE | VP of PRODUCT
I FAILED


       VINCENT BASKERVILLE | VP of PRODUCT
interpre
tation
   commun
&    ication
        VINCENT BASKERVILLE | VP of PRODUCT
VINCENT BASKERVILLE | VP of PRODUCT
“THE CHALLENGE IS GETTING
 PEOPLE TO ADAPT, AGREE TO
YOUR IDEA ACTUALLY MAKING IT
THROUGH THE ORGANIZATION”
              - SOMEONE

                   VINCENT BASKERVILLE | VP of PRODUCT
STRENGTHS



        VINCENT BASKERVILLE | VP of PRODUCT
YOUR
KNOWLEDGE
     VINCENT BASKERVILLE | VP of PRODUCT
YOUR
WORK-ETHIC
      VINCENT BASKERVILLE | VP of PRODUCT
YOUR
FREEDOM
   VINCENT BASKERVILLE | VP of PRODUCT
THEIR
SYMPATHY
    VINCENT BASKERVILLE | VP of PRODUCT
“PEOPLE WHO IGNORE RESEARCH
     ARE AS DANGEROUS AS
    GENERALS WHO IGNORE
  DECODES OF ENEMY SIGNALS”
            - DAVID OGILVY

                  VINCENT BASKERVILLE | VP of PRODUCT
WEAKNESSES



         VINCENT BASKERVILLE | VP of PRODUCT
POOR
FOUNDATION
       VINCENT BASKERVILLE | VP of PRODUCT
FAILED
TACTICS
          VINCENT BASKERVILLE | VP of PRODUCT
FORCING
THE *MAGIC*
        VINCENT BASKERVILLE | VP of PRODUCT
DELIVERABLES
DELIVERABLES
        VINCENT BASKERVILLE | VP of PRODUCT
VINCENT BASKERVILLE | VP of PRODUCT
“PAY ATTENTION TO WHAT USERS
 DO, NOT WHAT THEY SAY. SELF-
     REPORTED CLAIMS ARE
         UNRELIABLE”
         - JAKOB NIELSEN

                    VINCENT BASKERVILLE | VP of PRODUCT
VINCENT BASKERVILLE | VP of PRODUCT
FOCUS ON STRENGTHENING
    RELATIONSHIPS


    Step outside your box +
           Lunch & Learn +
                 VINCENT BASKERVILLE | VP of PRODUCT
MEASURE & EVALUATE
   AGAINST KPI’S


  Heuristic Evaluations +
  Quantitative UX Data +
               VINCENT BASKERVILLE | VP of PRODUCT
GORILLA STYLE RESEARCH &
   USABILITY TESTING


         Friends & Family +
         Build Prototypes +
                 VINCENT BASKERVILLE | VP of PRODUCT
ALIGN WITH STRATEGIC
   COMPANY GOALS

    Create Case Studies +
    Survey key internal +
            influencers D
               VINCENT BASKERVILLE | VP of PRODUCT
VINCENT BASKERVILLE | VP of PRODUCT
“TO DESIGN IS TO COMMUNICATE
CLEARLY BY WHATEVER MEANS YOU
    CAN CONTROL OR MASTER”
         - MILTON GLASER

                   VINCENT BASKERVILLE | VP of PRODUCT
DIAMOND SPONSORS


 PLATINUM SPONSORS

   GOLD SPONSORS

    SILVER SPONSORS


                      VINCENT BASKERVILLE | VP of PRODUCT
AU REVOIR
    VINCE BASKERVILLE
                     @WHOISVINCE
                               VINCE@TRIPLINGO.COM




     VINCENT BASKERVILLE | VP of PRODUCT

Contenu connexe

Similaire à Being a UX team of one: Understanding strengths & weaknesses

SSD portfolio samples
SSD portfolio samplesSSD portfolio samples
SSD portfolio samples
Scott Snyder
 

Similaire à Being a UX team of one: Understanding strengths & weaknesses (10)

Lean Usability Testing
Lean Usability TestingLean Usability Testing
Lean Usability Testing
 
Designing happiness
Designing happinessDesigning happiness
Designing happiness
 
Designing for engagement
Designing for engagementDesigning for engagement
Designing for engagement
 
PRSA Visual Storytelling
PRSA Visual StorytellingPRSA Visual Storytelling
PRSA Visual Storytelling
 
Digital Marketing - The Future
Digital Marketing - The FutureDigital Marketing - The Future
Digital Marketing - The Future
 
Getting the best out of product design(ers)
Getting the best out of product design(ers)Getting the best out of product design(ers)
Getting the best out of product design(ers)
 
Mobile, Metrics & Mayhem
Mobile, Metrics & MayhemMobile, Metrics & Mayhem
Mobile, Metrics & Mayhem
 
KBIS 2018 Event Report
KBIS 2018 Event ReportKBIS 2018 Event Report
KBIS 2018 Event Report
 
Mobile analytics
Mobile analyticsMobile analytics
Mobile analytics
 
SSD portfolio samples
SSD portfolio samplesSSD portfolio samples
SSD portfolio samples
 

Plus de Vincent Baskerville

Plus de Vincent Baskerville (11)

Storytelling for product development
Storytelling for product developmentStorytelling for product development
Storytelling for product development
 
Execute a non-reactionary UX strategy
Execute a non-reactionary UX strategyExecute a non-reactionary UX strategy
Execute a non-reactionary UX strategy
 
Mobile UX Design workshop
Mobile UX Design workshopMobile UX Design workshop
Mobile UX Design workshop
 
Introduction to LEAN UX
Introduction to LEAN UXIntroduction to LEAN UX
Introduction to LEAN UX
 
Wine & wireframes
Wine & wireframesWine & wireframes
Wine & wireframes
 
Create + execute a non-reactionary UX strategy
Create + execute a non-reactionary UX strategyCreate + execute a non-reactionary UX strategy
Create + execute a non-reactionary UX strategy
 
UXD lesson 1 - Intro To UX
UXD lesson 1 - Intro To UXUXD lesson 1 - Intro To UX
UXD lesson 1 - Intro To UX
 
Semantics, less and sarcasm
Semantics, less and sarcasmSemantics, less and sarcasm
Semantics, less and sarcasm
 
Semantics, LESS and Sarcasm
Semantics, LESS and SarcasmSemantics, LESS and Sarcasm
Semantics, LESS and Sarcasm
 
Anarchist guide to titanium ui
Anarchist guide to titanium uiAnarchist guide to titanium ui
Anarchist guide to titanium ui
 
Productizing yourself
Productizing yourselfProductizing yourself
Productizing yourself
 

Dernier

Dernier (20)

Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot ModelNavi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
A Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source MilvusA Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source Milvus
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu SubbuApidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
 

Being a UX team of one: Understanding strengths & weaknesses