SlideShare une entreprise Scribd logo
1  sur  35
Télécharger pour lire hors ligne
THE UX WARS
BEING A UX
TEAM OF ONE
Understanding your strengths
     and weaknesses




                               VINCENT BASKERVILLE | VP of PRODUCT
DIAMOND SPONSORS


 PLATINUM SPONSORS

   GOLD SPONSORS

    SILVER SPONSORS


                      VINCENT BASKERVILLE | VP of PRODUCT
HOO RAH!




           VINCENT BASKERVILLE | VP of PRODUCT
WHOA... RELAX, NO
NEED GETTING ALL
   WORKED UP

           VINCENT BASKERVILLE | VP of PRODUCT
THE PERFECT JOB


          VINCENT BASKERVILLE | VP of PRODUCT
SUDDEN RANDOM
   PUSHBACK

        VINCENT BASKERVILLE | VP of PRODUCT
AN ABSOLUTE
 NIGHTMARE


        VINCENT BASKERVILLE | VP of PRODUCT
WTF
HAPPENED??


       VINCENT BASKERVILLE | VP of PRODUCT
I FAILED


       VINCENT BASKERVILLE | VP of PRODUCT
interpre
tation
   commun
&    ication
        VINCENT BASKERVILLE | VP of PRODUCT
VINCENT BASKERVILLE | VP of PRODUCT
“THE CHALLENGE IS GETTING
 PEOPLE TO ADAPT, AGREE TO
YOUR IDEA ACTUALLY MAKING IT
THROUGH THE ORGANIZATION”
              - SOMEONE

                   VINCENT BASKERVILLE | VP of PRODUCT
STRENGTHS



        VINCENT BASKERVILLE | VP of PRODUCT
YOUR
KNOWLEDGE
     VINCENT BASKERVILLE | VP of PRODUCT
YOUR
WORK-ETHIC
      VINCENT BASKERVILLE | VP of PRODUCT
YOUR
FREEDOM
   VINCENT BASKERVILLE | VP of PRODUCT
THEIR
SYMPATHY
    VINCENT BASKERVILLE | VP of PRODUCT
“PEOPLE WHO IGNORE RESEARCH
     ARE AS DANGEROUS AS
    GENERALS WHO IGNORE
  DECODES OF ENEMY SIGNALS”
            - DAVID OGILVY

                  VINCENT BASKERVILLE | VP of PRODUCT
WEAKNESSES



         VINCENT BASKERVILLE | VP of PRODUCT
POOR
FOUNDATION
       VINCENT BASKERVILLE | VP of PRODUCT
FAILED
TACTICS
          VINCENT BASKERVILLE | VP of PRODUCT
FORCING
THE *MAGIC*
        VINCENT BASKERVILLE | VP of PRODUCT
DELIVERABLES
DELIVERABLES
        VINCENT BASKERVILLE | VP of PRODUCT
VINCENT BASKERVILLE | VP of PRODUCT
“PAY ATTENTION TO WHAT USERS
 DO, NOT WHAT THEY SAY. SELF-
     REPORTED CLAIMS ARE
         UNRELIABLE”
         - JAKOB NIELSEN

                    VINCENT BASKERVILLE | VP of PRODUCT
VINCENT BASKERVILLE | VP of PRODUCT
FOCUS ON STRENGTHENING
    RELATIONSHIPS


    Step outside your box +
           Lunch & Learn +
                 VINCENT BASKERVILLE | VP of PRODUCT
MEASURE & EVALUATE
   AGAINST KPI’S


  Heuristic Evaluations +
  Quantitative UX Data +
               VINCENT BASKERVILLE | VP of PRODUCT
GORILLA STYLE RESEARCH &
   USABILITY TESTING


         Friends & Family +
         Build Prototypes +
                 VINCENT BASKERVILLE | VP of PRODUCT
ALIGN WITH STRATEGIC
   COMPANY GOALS

    Create Case Studies +
    Survey key internal +
            influencers D
               VINCENT BASKERVILLE | VP of PRODUCT
VINCENT BASKERVILLE | VP of PRODUCT
“TO DESIGN IS TO COMMUNICATE
CLEARLY BY WHATEVER MEANS YOU
    CAN CONTROL OR MASTER”
         - MILTON GLASER

                   VINCENT BASKERVILLE | VP of PRODUCT
DIAMOND SPONSORS


 PLATINUM SPONSORS

   GOLD SPONSORS

    SILVER SPONSORS


                      VINCENT BASKERVILLE | VP of PRODUCT
AU REVOIR
    VINCE BASKERVILLE
                     @WHOISVINCE
                               VINCE@TRIPLINGO.COM




     VINCENT BASKERVILLE | VP of PRODUCT

Contenu connexe

Similaire à Being a UX team of one: Understanding strengths & weaknesses

Similaire à Being a UX team of one: Understanding strengths & weaknesses (10)

Lean Usability Testing
Lean Usability TestingLean Usability Testing
Lean Usability Testing
 
Designing happiness
Designing happinessDesigning happiness
Designing happiness
 
Designing for engagement
Designing for engagementDesigning for engagement
Designing for engagement
 
PRSA Visual Storytelling
PRSA Visual StorytellingPRSA Visual Storytelling
PRSA Visual Storytelling
 
Digital Marketing - The Future
Digital Marketing - The FutureDigital Marketing - The Future
Digital Marketing - The Future
 
Getting the best out of product design(ers)
Getting the best out of product design(ers)Getting the best out of product design(ers)
Getting the best out of product design(ers)
 
Mobile, Metrics & Mayhem
Mobile, Metrics & MayhemMobile, Metrics & Mayhem
Mobile, Metrics & Mayhem
 
KBIS 2018 Event Report
KBIS 2018 Event ReportKBIS 2018 Event Report
KBIS 2018 Event Report
 
Mobile analytics
Mobile analyticsMobile analytics
Mobile analytics
 
SSD portfolio samples
SSD portfolio samplesSSD portfolio samples
SSD portfolio samples
 

Plus de Vincent Baskerville

Plus de Vincent Baskerville (11)

Storytelling for product development
Storytelling for product developmentStorytelling for product development
Storytelling for product development
 
Execute a non-reactionary UX strategy
Execute a non-reactionary UX strategyExecute a non-reactionary UX strategy
Execute a non-reactionary UX strategy
 
Mobile UX Design workshop
Mobile UX Design workshopMobile UX Design workshop
Mobile UX Design workshop
 
Introduction to LEAN UX
Introduction to LEAN UXIntroduction to LEAN UX
Introduction to LEAN UX
 
Wine & wireframes
Wine & wireframesWine & wireframes
Wine & wireframes
 
Create + execute a non-reactionary UX strategy
Create + execute a non-reactionary UX strategyCreate + execute a non-reactionary UX strategy
Create + execute a non-reactionary UX strategy
 
UXD lesson 1 - Intro To UX
UXD lesson 1 - Intro To UXUXD lesson 1 - Intro To UX
UXD lesson 1 - Intro To UX
 
Semantics, less and sarcasm
Semantics, less and sarcasmSemantics, less and sarcasm
Semantics, less and sarcasm
 
Semantics, LESS and Sarcasm
Semantics, LESS and SarcasmSemantics, LESS and Sarcasm
Semantics, LESS and Sarcasm
 
Anarchist guide to titanium ui
Anarchist guide to titanium uiAnarchist guide to titanium ui
Anarchist guide to titanium ui
 
Productizing yourself
Productizing yourselfProductizing yourself
Productizing yourself
 

Dernier

Powerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara LaskowskaPowerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara LaskowskaCzechDreamin
 
Syngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdfSyngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdfSyngulon
 
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...marcuskenyatta275
 
What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024Stephanie Beckett
 
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdfSimplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdfFIDO Alliance
 
ERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctBrainSell Technologies
 
How we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfHow we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfSrushith Repakula
 
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...CzechDreamin
 
Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024Enterprise Knowledge
 
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...CzechDreamin
 
The Metaverse: Are We There Yet?
The  Metaverse:    Are   We  There  Yet?The  Metaverse:    Are   We  There  Yet?
The Metaverse: Are We There Yet?Mark Billinghurst
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...panagenda
 
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfLinux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfFIDO Alliance
 
WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024Lorenzo Miniero
 
Google I/O Extended 2024 Warsaw
Google I/O Extended 2024 WarsawGoogle I/O Extended 2024 Warsaw
Google I/O Extended 2024 WarsawGDSC PJATK
 
BT & Neo4j _ How Knowledge Graphs help BT deliver Digital Transformation.pptx
BT & Neo4j _ How Knowledge Graphs help BT deliver Digital Transformation.pptxBT & Neo4j _ How Knowledge Graphs help BT deliver Digital Transformation.pptx
BT & Neo4j _ How Knowledge Graphs help BT deliver Digital Transformation.pptxNeo4j
 
TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024Stephen Perrenod
 
Long journey of Ruby Standard library at RubyKaigi 2024
Long journey of Ruby Standard library at RubyKaigi 2024Long journey of Ruby Standard library at RubyKaigi 2024
Long journey of Ruby Standard library at RubyKaigi 2024Hiroshi SHIBATA
 
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsContinuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsLeah Henrickson
 

Dernier (20)

Powerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara LaskowskaPowerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara Laskowska
 
Syngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdfSyngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdf
 
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
 
What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024
 
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdfSimplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
 
ERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage Intacct
 
How we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfHow we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdf
 
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
 
Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024
 
Overview of Hyperledger Foundation
Overview of Hyperledger FoundationOverview of Hyperledger Foundation
Overview of Hyperledger Foundation
 
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
 
The Metaverse: Are We There Yet?
The  Metaverse:    Are   We  There  Yet?The  Metaverse:    Are   We  There  Yet?
The Metaverse: Are We There Yet?
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
 
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfLinux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
 
WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024
 
Google I/O Extended 2024 Warsaw
Google I/O Extended 2024 WarsawGoogle I/O Extended 2024 Warsaw
Google I/O Extended 2024 Warsaw
 
BT & Neo4j _ How Knowledge Graphs help BT deliver Digital Transformation.pptx
BT & Neo4j _ How Knowledge Graphs help BT deliver Digital Transformation.pptxBT & Neo4j _ How Knowledge Graphs help BT deliver Digital Transformation.pptx
BT & Neo4j _ How Knowledge Graphs help BT deliver Digital Transformation.pptx
 
TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024
 
Long journey of Ruby Standard library at RubyKaigi 2024
Long journey of Ruby Standard library at RubyKaigi 2024Long journey of Ruby Standard library at RubyKaigi 2024
Long journey of Ruby Standard library at RubyKaigi 2024
 
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsContinuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
 

Being a UX team of one: Understanding strengths & weaknesses