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Effectively Operate and Grow Your Business Strategic Issues
Products and Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing and Business Plans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Risk Assessment  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know Your Business SWOT ,[object Object],[object Object],[object Object],[object Object]
SWOT Analysis
Typical SWOT Analysis Factors STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Marketing expertise New, innovative product or service Location of business Cost advantage Quality advantage Strong brand/reputation Developing market  (China, Online Sales) Mergers, joint ventures, alliances Loosening of regulations Removal of trade barriers Market led by a weak competitor Undifferentiated Product/Service Location of business Superior distribution channel by  competitor Quality disadvantage Weak brand/reputation New competitor Price War Tightening of regulations Increased trade barriers Increases in taxes
Use of SWOTs: Challenges ,[object Object],[object Object],[object Object],[object Object]
Target Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Profile Factors ,[object Object],[object Object],Industry Size Volume Levels Decision Maker vs.  Purchasing Agent Location Other Age Gender Income Levels Ethnicity Homeowner / Renter Location Other
Match Characteristics to Customer Wants ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consider the Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Financial Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Break-Even Point ,[object Object],It can be calculated once  fixed costs  and  variable costs  are identified
Cash Flow Management ,[object Object],[object Object],[object Object],[object Object]
The Elevator Pitch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Operate and grow business strategic plan

  • 1. Effectively Operate and Grow Your Business Strategic Issues
  • 2.
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  • 4.
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  • 7. Typical SWOT Analysis Factors STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Marketing expertise New, innovative product or service Location of business Cost advantage Quality advantage Strong brand/reputation Developing market (China, Online Sales) Mergers, joint ventures, alliances Loosening of regulations Removal of trade barriers Market led by a weak competitor Undifferentiated Product/Service Location of business Superior distribution channel by competitor Quality disadvantage Weak brand/reputation New competitor Price War Tightening of regulations Increased trade barriers Increases in taxes
  • 8.
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Notes de l'éditeur

  1. Suggest ways to approach the banker