7. Typical SWOT Analysis Factors STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Marketing expertise New, innovative product or service Location of business Cost advantage Quality advantage Strong brand/reputation Developing market (China, Online Sales) Mergers, joint ventures, alliances Loosening of regulations Removal of trade barriers Market led by a weak competitor Undifferentiated Product/Service Location of business Superior distribution channel by competitor Quality disadvantage Weak brand/reputation New competitor Price War Tightening of regulations Increased trade barriers Increases in taxes