The document provides tips from a wise man to Sir Searcher on how to effectively conduct web research. The wise man shares 7 tips: 1) Don't begin with the web, start with your own knowledge; 2) Brainstorm keywords; 3) Use search operators; 4) Consider other search engines besides Google; 5) Look beyond the first page of results; 6) Be skeptical and verify information; 7) Have patience and properly evaluate sources. The wise man then vanishes, leaving Sir Searcher to continue his research armed with this guidance.

1. PRESENTS

2. THE WISE-MAN’S
TIPS ON WEB RESEARCH

3. IN THE KINGDOM CALLED
INTERNET...

4. THERE WAS ONCE A MAN
NAMED SIR SEARCHER

5. WHO IS IN SEARCH FOR THE
PERFECT INFORMATION FOR
HIS RESEARCH.

6. JUST LIKE OTHER HUMANS WHO
VENTURED BEFORE HIM

7. HE ARRIVED AT A PUB CALLED THE
SEARCH BAR.

8. THERE HE MET A WISE-MAN

9. WHO HAD PERFECTED THE SKILL OF
FINDING THE PERFECT INFORMATION.

10. HE ASKED THE WISE-MAN
TO SHARE SOME OF HIS
TIPS

11. DEAR SIR, WOULD YOU CARE TO SHARE
WITH ME SOME TIPS ON HOW TO
MASTER THE ART OF FINDING THE
PERFECT INFORMATION???

12. THE WISE-MAN
SAID ...
LISTEN CAREFULLY TO
THESE TIPS I AM
SHARING TO YOU AND
SWEAR BY THE
WORLD WIDE WEB...

13. THE WISE-MAN
SAID ...
THAT YOU WILL
MASTER THIS ART AND
SHARE IT TO A NOVICE
AS I HAVE DONE FOR
YOU.

14. #1
NEVER BEGIN YOUR SEARCH WITH
THE WEB.

15. THE INTERNET IS NOT THE BEST PLACE TO START
SEARCHING FOR WHATEVER INFORMATION YOU ARE
LOOKING FOR.

16. BECAUSE OF THE FREEDOM THAT THE SOCIAL
MEDIA MOGUL IS GIVING TO THE NETIZENS,

17. EVERYONE CAN UPLOAD ANYTHING EVEN THE CHEAPEST AND THE
WORTHLESS.

18. BEFORE STARTING, YOU NEED TO ASSESS
YOUR OWN KNOWLEDGE OF THE SUBJECT
MATTER.

19. BEGIN WITH WHAT YOU ALREADY KNOW AND USE IT AS A JUMPING
BOARD. LOOK ONLY FOR THINGS YOU HAVE SO LITTLE KNOWLEDGE
OF.

20. #2 BRAINSTORM FOR KEYWORDS

21. THINK AHEAD OF TIME.

22. PLAN FOR WHAT KEY TERMS
YOU WILL LOOK FOR.

23. REMEMBER THAT THE INTERNET IS A VAST
WILDERNESS

24. IF YOU DON’T HAVE A MAP, YOU
WILL GET LOST

25. YOUR KEYWORDS SERVE AS YOUR MAP,

26. GUIDING YOU TOWARDS THE PERFECT
INFORMATION THAT YOU ARE LOOKING FOR.

27. #3 MAKE USE OF THE SEARCH
OPERATOR SPELLS

28. THESE ARE SPECIAL MAGIC SPELLS THAT YOU
CAN USE TO FILTER YOUR SEARCHES.

29. #4 OBSERVE GOOGLE HOLIDAYS

30. REMEMBER, NOT ALL THAT
LORD GOOGLE SAYS IS
ACCURATE.

31. ASIDE FROM LORD GOOGLE, THERE ARE
OTHER LORDS AT THE COUNCIL OF
THE SEARCH ENGINES

32. MAKE USE OF THEIR
KNOWLEDGE.

33. THEY MAY NOT BE AS FILTHY RICH AS
LORD GOOGLE

34. THEY MAY NOT BE AS FILTHY RICH AS
LORD GOOGLE
BUT THEY STILL HAVE SOME USEFUL DATA
THAT YOU CAN USE IN YOUR QUEST.

35. #5 LOOK HARDER AND DIG DEEPER

36. DO NOT RELY ON THE FIRST PAGE
OF THE S.E.R.P.

37. YOU NEED TO LOOK HARDER AND
DIG EVEN DEEPER

38. THE BEST INFORMATION IS NOT
ALWAYS ON THE FIRST PAGE

39. SEO WIZARDS HAVE PROBABLY
OPTIMIZED THE PAGE

40. #6 BE SKEPTICAL

41. ACT LIKE A DETECTIVE AND
QUESTION EVERY PAGE.

42. A GOOD DETECTIVE ALWAYS VERIFIES
CRITICAL INFORMATION WITH MULTIPLE
SOURCES.

43. ASK YOURSELF WHETHER THE INFORMATION
IS CREDIBLE, AUTHORITATIVE, OBJECTIVE,
ACCURATE AND UP TO DATE.

44. #7 DON’T RUSH

45. YOU WILL NEED PATIENCE WHEN YOU’RE
LOOKING FOR THE PERFECT INFORMATION
FOR YOUR RESEARCH.

46. USE PROPER JUDGMENT AND WITH
EXTREME PRUDENCE,

47. EVALUATE THE PAGES THAT YOU MIGHT
FIND ALONG THE WAY BECAUSE
LOOKS CAN BE DECEIVING.

48. THOSE ARE THE
THINGS THAT YOU
SHOULD PERFORM IN
ORDER TO OBTAIN
PERFECTION!

49. THANK YOU SO MUCH SIR...
WHAT’S YOUR NAME AGAIN???
THEN THE WISE-MAN VANISHED
INTO THIN AIR

50. SO, SIR SEARCHER CONTINUED
HIS JOURNEY INTO THE
KINGDOM CALLED INTERNET