Explore the next frontier of online surveys using visual and interactive design techniques. Learn how advanced interactive visual questions can: 1) Maximize respondent engagement, 2) Encourage more thorough, detailed responses to questions, and 3) Generate higher panel retention rates. Presenters: Su Ning Strube - Vision Critical Yola Zdanowicz - Vision Critical

1. CASRO PANEL CONFERENCE 2008 Miami Maximizing respondent engagement through survey design Presented By: Su Ning Strube, Vision Critical Yola Zdanowicz, Angus Reid Strategies

6. Design and Presentation of Controls

7. Combined Questions

8. Follow-on and Pop-up Questions

9. Scale/Sort Questions

10. Respondent Engagement Fusion is clearly more fun to complete, enjoyable and engaging.

11. Future Participation Fusion is a more powerful vehicle for promoting participation in future research.

12. Perceived Length Fusion and flat were perceived as equal in length. In reality, Fusion took longer to complete.

13. Response and Completion Rates Completion rates high for both surveys but higher for flat.

15. Impact on Survey Data :: Open Ends Fusion encourages more detail.

16. Open Ended Questions

17. Impact of Survey Data :: Knowledge Questions with “Don’t Know” Fusion results in more “don’t know” responses.

18. Knowledge Questions with “Don’t Knows”

19. Impact of Survey Design :: Scale/Sort Exercise Greater scale use with Fusion, towards stronger disagreement

20. Impact of Survey Data: Scale/Sort Exercise

23. Q&A