1. Building Relationships that Matter

6. Best practices in Direct Marketing

8. Best practices in Direct Marketing

9. How it worked for Coupons.com

11. Chapter 1What’s new in DM?

14. ?

23. Kevin’s bet pays off!

24. ENGAGE ENGAGE

26. Common Sense Media

28. Chapter 3Best practices

36. ?%

37. 50%

51. ?%

52. 20%

62. 20%

63. 35%

79. 35%

80. 50%

81. 50% 50%

83. Putting It All TogetherCase Study

85. Communicate unique value proposition

87. The Sitelet

88. Results

90. More than 25 new clients

92. Myth #1 It’s next to impossible to reach senior-level executives.

93. Myth #2 Complex value propositions can’t be delivered credibly through creativity.

94. Myth #3 Mass marketing can’t be personal.

95. Myth #4 It’s hard to reliably measure the ROI in marketing.

96. Myth #5 Marketing and Sales just can’t get along.

97. Myth #6 90% of a successful campaign is the list.

98. Myth #7 You have to spend a lot on the DM piece for it to succeed.