Immersion Junction, What's Your Function

Immersion Junction, what’s your
function
Frank Rogers

Heading
1. Immersion is the key to engagement
2. BYOD is driving blended events
3. Conversion is dependent on the right
technology
8/23/20132 You are watching Frank Rogers @

Topic #1: Immersion is the key to engagement

8/23/20134
Why is Immersion important?
“Immersive experiences drive engagement, which leads to conversion”
Immersion Engagement Conversion
To be submersed in an
experience that completely
captures your attention and
senses
The bi-product of an
immersive experience
whereby the user is
attracted and motivated to
continue the interaction
Actions that are indicators
your message and
offerings are being
consumed and understood.
You are watching Frank Rogers @

Engagement…there is a distinction!
8/23/20135
Multi Tasking
VS
Immersive
Doing multiple
things with
diminished
capacity
Doing one task
with outside to
inside focus
Bad Good

Impression…there is a distinction!
VS
Traditional Immersive
8/23/20136
Passive Aggressive
Interruptive
Temporary
Has a place Is the place
Aggressive Passive
Choice Driven
Perpetual

Immersion Mixology-Yum
8/23/20137
Design
Content
Technology
BYOD
Mobile
Audience Strategy
Rule #1 of Rainmaking
Fish where the big fish are
Adopt a Mobile 1st Strategy!
What do you do when your
audience has a smart
device and ADD?
Deliver your content there!
Rule #1 of Accounting.
Adapted for marketing
Information must be timely, accurate
interactive, and relevant
Know your audience,
purpose and brand, then
Keep it simple, cool, fast,
useful, & multi-device
By 2015 mobile app/dev projects
targeting smartphones and tablets
will outnumber PC projects by
4:1
The number of people
who bring their smart
devices to work in US
and Europe
2:3

Topic #2 : BYOD is driving blended events
8/23/20138
Already we
know that
Immersion is
the key to
engagement
and
Engagement
leads to
conversion

Questions we will Answer
8/23/20139
 3 real-world case studies on BYOD and events
 Corporate Employee Education
 Channel – Customers-Partners
 Social Events
 BONUS! All participants will receive a
complimentary 10-point BYOD preparation
guide.
3 . How can we help you
take advantage of BYOD?
1 . Why is BYOD important?
 5 surprising statistics on device adoption
 The Natural Outcomes
 What do you do when everyone in our
audience has smart device and ADD
2 . What can you do to
leverage BYOD?
 BYOD and the rise of blended events
 Preparing your facilitators and presenters for
BYOD
 Winning over your IT staff

BYOD Fact #1
8/23/201310
Do Don't
% of
Americans
use their
mobile
device for
work
purposes
81%

BYOD Fact #2
8/23/201311
Do Don't
% of
companies
allow some
form of
BYOD
66%

BYOD Fact #3
8/23/201312
Do Don't
% of
workforce is
considered
“mobile” 29%

BYOD Fact #4
8/23/201313
Do Don't
% of
executives
have a
smart
device
82%

BYOD Fact #5
8/23/201314
Do Don't
% of
business
conference
attendees
have a
smart
device
70%

This just in from Gartner….
8/23/201315
Do Don't
% of
enterprises
that will
require
employees
to supply
their own
devices by
2017
50%

With BYOD…There is a new behavior!
8/23/201316
 Q: What impact has
BYOD made on the
audience?
 A: It made us the
same…immersed
 And that’s good!
100% Yes
17 year old girls …OMG
Age Content Industry
The Old Schema’s go away
Not Really

BYOD Lives the Conversion Message
8/23/201317
Immersion Engagement Conversion
To be submersed in an
experience that completely
captures your attention and
senses
The bi-product of an
immersive experience
whereby the user is
attracted and motivated to
continue the interaction
Actions that are indicators
your message and
offerings are being
consumed and understood.

Audience Analytics: Collect better Data

Look more awesome

It’s Feedback Time
8/23/201320
 What do you do when everyone in your
audience has a smart device and ADD?
If you are ready for it!!

BYOD and the rise of Blended Events
8/23/201321
 Q: Where
Blended Events
is the Chicken and
BYOD is the Egg,
what came first?
 A: Oh yeah, the
egg definitely.
What came first?
100% Yes

The Blended Event
8/23/201322
Convention Center
 It’s LIVE!!
 Leverage BYOD
 Power-up Content
 Get a pulse on crowd
 Stay connected when
they leave the event
Sports Arena
Entertainment Convention Center
Audience
Response
Digital
Companion
Webcasts
b
e
f
o
r
e
d
u
r
i
n
g
a
f
t
e
r
What do you do
when everyone in
your audience has a
smart device and
ADD?

Why Blended Events?
8/23/201323
 Goal:
 Increase Sales
 Gain audience mindshare
 Retain the audience
 Strategy
 Leverage mobile and BYOD
 Create feedback channels
for insight and course
correction
 Provide interactive and
immersive takeaways
 Monitor post event usage &
interests
 Provide post event updates
and tools
Audience Gain More Cross Selling T-Commerce
Leverage Mobility Build Relationships Use Big Data
82%
Encourage Live Monitor Social Win
maximize the moment and ROI
Value Proposition

Topic #3: Conversion is dependent on the right tech
Already we
know that
Immersion is
the key to
engagement
and
Engagement
leads to
conversion
and
BYOD
impacts
everything
LEFT BRAIN RIGHT BRAIN
Mobile / Ubiquitous
Cloud Based Solution
Rich-Interactive Content with Analytics
• Leverage Data Centers
• Fast Distribution
• Security
• Access anywhere
• Leverage BYOD
• Access anywhere
• Update Quickly
• Great User Experience
• T-commerce
• Content Conversion

Audience Engagement: Immersion & Response
8/23/201325
 Sitting @ the Keynote
 Standing in the Exhibit Hall
 Attending a breakout session
 Meeting with others @ lunch
 During networking sessions
 While traveling home
When?

The impression you leave and “Life after event”
8/23/201326
 Warm your audience
 Get them relaxed about travel
 Introduce your topics
 Let them get to know you
 Provide tools for planning
 Set expectations for after
Before AfterDuring
Your Event
Why?

The Living Document: An Event Companion

Webcast for Reach [Live and Simulive]

Rebroadcast for Coverage
8/23/201329
 Language Localized
 Available Anytime
 Available on PC and Mobile
 Large population delivery
 Analytical Insights
Why On-Demand?
bienvenida
accueil
добро пожаловать
willkommen
歓迎
boas-vindas
欢迎
welcome
welkom
Register
View
Analyze

Virtual Show Experience – Extend the Show
8/23/201330
Integrate your Webcast
and virtual meeting rooms
with a virtual show
experience that features:
• Auditoriums
• Exhibit Halls
• Exhibitor Booths
• Networking Lounges
• Scheduled Chats
• Idea Storming
• Blogs
• Surveys
• Downloadable
Resources
• Electronic Badges
• Digital Carry bags
• Lead Reporting
Extend the look and feel
of your event with a fully
interactive event that lasts
months past your brick
and mortar delivery.

Audience Analytics: Engagement Response

Webcast Analytics: Immediate Feedback
8/23/201332
What are the registration/attendance metrics?
What are people saying?
What were peoples level of engagement?

The Event Timeline
8/23/201333
Live
Remote
On
Demand
Before AfterDuring
Your Event
ePublication
Content-Video
Surveys-Interaction
Stats and Commentary
Message Re-enforcement
Online Workbooks
Engagement Analytics
Event Dynamic
Geo Facilitation
Engagement Stats
Readiness
Resources
Articles/Video’s
Set Meeting Tone
Build event buzz
Rebroadcast
2nd ScreenLive Audience Webcast
All
Immersive
Feedback
Analytics
Easy Access
Language Localized
Mobile Access
Who
Your Event
ePublication
Your Event
ePublication
Virtual Show

Blended Event Components
8/23/201334
Live
Remote
On
Demand
Producer
• Venue Alignment
• Video/Audio
• Content Creation
• Event Mgt
• Live & Onsite
• Boost Excitement
• Immerse Users
• Track engagement
• Event Excitement
• View Anywhere
• Video/Audio
• Record for later
• Companion App
• Rebroadcasts
• Virtual Show
• Microsites
Audience Engagement Webcast for Reach
Immersive ContentProduction Services

Let’s talk about your use case!
8/23/201335
Your Event
Live Audience ResponseWebcasts Interactive Companion
Virtual Show Experience
Build your event brand with InteSolv
Blended Event technologies and creative
services.

Blended Event Team
36
www.intesolv.com
InteSolv-San Francisco
71 Stevenson Street #400
San Francisco, CA 94105
o: 415.489.7111
InteSolv-West Coast
4038 South Demaree Street
Visalia, CA 93277
o: 559.733.7500
InteSolv-Austin
Worldwide Headquarters
8303 N. Mopac, Ste C-240
Austin, TX 78759
USA
o: 512.681.7272
Frank Rogers
Senior Consultant
o: 512.681.7272 x338
f: 888.779.3217
fwrogers@intesolv.com
Diana Silva
Marketing Coordinator
o: 559.733.7500 x31
f: 888.779.3217
dsilva@intesolv.com
Mike Kordell
Strategic Accounts Manager
o: 512.681.7272 x23
f: 888.779.3217
mkordell@intesolv.com
Lauren Andre
Event Producer
o: 512.681.7272 x305
f: 888.779.3217
tandre@intesolv.com
Matthew Tschetter
Digital Media Architect
o: 512.681.7272 x302
f: 888.779.3217
mtschetter@intesolv.com
Tyler Allen
Senior Development Architect
o: 512.681.7272 x14
f: 888.779.3217
tallen@intesolv.com
twitter.com/intesolv company/intesolv/intesolv
Matt Drew
Solution Specialist
o: 512.681.7272 x37
f: 888.779.3217
mdrew@intesolv.com
Tommy Huynh
Enterprise Sales Consultant
o: 512.681.7272 x307
f: 888.779.3217
thuynh@intesolv.com
Dave Walker
Solution Specialist
o: 559.733.7500 x17
f: 888.779.3217
dwalker@intesolv.com
Contact Information
8/23/2013You are watching Frank Rogers @

Immersion Junction, What's Your Function

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