Soumettre la recherche
Mettre en ligne
The death of the click (с) Osnat Zaretsky
•
2 j'aime
•
639 vues
HUNGRY BOYS Creative agency
Suivre
Condé Nast Digital Day 2011
Lire moins
Lire la suite
Business
Signaler
Partager
Signaler
Partager
1 sur 21
Télécharger maintenant
Télécharger pour lire hors ligne
Recommandé
How Search Has Radically Changed The Way Consumers Shop For Cars Version 2.0
How Search Has Radically Changed The Way Consumers Shop For Cars Version 2.0
Duncan Scarry
Raddon Chart of the Day January 24, 2013
Raddon Chart of the Day January 24, 2013
Raddon Financial Group
comScore. Whither the Click in Europe?
comScore. Whither the Click in Europe?
Dmytro Lysiuk
China Online Retail Market - iResearch - Will Tao
China Online Retail Market - iResearch - Will Tao
iResearch
OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...
OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...
Linda Gridley
Wisdom of crowds business intelligence market study findings overview
Wisdom of crowds business intelligence market study findings overview
Yellowfin
Russian and Ukrainian internet market: major verticals
Russian and Ukrainian internet market: major verticals
Inna Ponomarenko
MoPub Mobile Advertising Marketplace Report (2012 Q3)
MoPub Mobile Advertising Marketplace Report (2012 Q3)
Elain Szu
Recommandé
How Search Has Radically Changed The Way Consumers Shop For Cars Version 2.0
How Search Has Radically Changed The Way Consumers Shop For Cars Version 2.0
Duncan Scarry
Raddon Chart of the Day January 24, 2013
Raddon Chart of the Day January 24, 2013
Raddon Financial Group
comScore. Whither the Click in Europe?
comScore. Whither the Click in Europe?
Dmytro Lysiuk
China Online Retail Market - iResearch - Will Tao
China Online Retail Market - iResearch - Will Tao
iResearch
OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...
OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...
Linda Gridley
Wisdom of crowds business intelligence market study findings overview
Wisdom of crowds business intelligence market study findings overview
Yellowfin
Russian and Ukrainian internet market: major verticals
Russian and Ukrainian internet market: major verticals
Inna Ponomarenko
MoPub Mobile Advertising Marketplace Report (2012 Q3)
MoPub Mobile Advertising Marketplace Report (2012 Q3)
Elain Szu
Mobile advertising marketplace report - Mopub - Q3 2012
Mobile advertising marketplace report - Mopub - Q3 2012
Romain Fonnier
Neli Vacheva - IDC
Neli Vacheva - IDC
Ivo_Dreshkov
Com score lessons learned
Com score lessons learned
electionfox
Com score Maximizing Digital results
Com score Maximizing Digital results
Plínio Okamoto
R&D Operations Cost 2010
R&D Operations Cost 2010
Zinnov
Combating Payments Fraud: How Well Are You Managing Your Company's Risk?
Combating Payments Fraud: How Well Are You Managing Your Company's Risk?
Nasreen Quibria
Tele2 - Third quarter 2011
Tele2 - Third quarter 2011
Tele2
Media landscape updater - 2011 summary
Media landscape updater - 2011 summary
MediaDirectionOMD
Multichannel Marketing: The New Black
Multichannel Marketing: The New Black
Matt Wilcox
Amex Customer Service Baromoeter 2012
Amex Customer Service Baromoeter 2012
Paul Scott
Intel 2008 Annual Report
Intel 2008 Annual Report
investorrelation
Raddon Chart of the Day January 22, 2013
Raddon Chart of the Day January 22, 2013
Raddon Financial Group
Media landscape updater i 2012
Media landscape updater i 2012
MediaDirectionOMD
[Cimigo VN] Net citizens Việt Nam -2012
[Cimigo VN] Net citizens Việt Nam -2012
Thuy-Vy Pham
Cimigo net citizens-2012
Cimigo net citizens-2012
Quang Diệu Nguyễn
Nghiên cứu Người dùng Internet Việt Nam 2012
Nghiên cứu Người dùng Internet Việt Nam 2012
ISC Marketing Corporation
Vietnam NetCitizens 2012 (Cimigo)
Vietnam NetCitizens 2012 (Cimigo)
Topica Founder Institute
Net Citizens in Vietnam 2012 (Cimigo)
Net Citizens in Vietnam 2012 (Cimigo)
Maple Aikon
Audience First - Campaign Effectiveness Research For Digital Place-Based Media
Audience First - Campaign Effectiveness Research For Digital Place-Based Media
Kelly McGillivray
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Digital Insights - Digital Marketing Agency
Digital Advertising Case Study | Ecommerce Sales Increase 350%
Digital Advertising Case Study | Ecommerce Sales Increase 350%
Angelsmith, Inc.
Measuring the Effectiveness of Online Advertising: Lessons LearnedCom score ...
Measuring the Effectiveness of Online Advertising: Lessons LearnedCom score ...
Adheaven.net
Contenu connexe
Tendances
Mobile advertising marketplace report - Mopub - Q3 2012
Mobile advertising marketplace report - Mopub - Q3 2012
Romain Fonnier
Neli Vacheva - IDC
Neli Vacheva - IDC
Ivo_Dreshkov
Com score lessons learned
Com score lessons learned
electionfox
Com score Maximizing Digital results
Com score Maximizing Digital results
Plínio Okamoto
R&D Operations Cost 2010
R&D Operations Cost 2010
Zinnov
Combating Payments Fraud: How Well Are You Managing Your Company's Risk?
Combating Payments Fraud: How Well Are You Managing Your Company's Risk?
Nasreen Quibria
Tele2 - Third quarter 2011
Tele2 - Third quarter 2011
Tele2
Media landscape updater - 2011 summary
Media landscape updater - 2011 summary
MediaDirectionOMD
Multichannel Marketing: The New Black
Multichannel Marketing: The New Black
Matt Wilcox
Amex Customer Service Baromoeter 2012
Amex Customer Service Baromoeter 2012
Paul Scott
Intel 2008 Annual Report
Intel 2008 Annual Report
investorrelation
Raddon Chart of the Day January 22, 2013
Raddon Chart of the Day January 22, 2013
Raddon Financial Group
Media landscape updater i 2012
Media landscape updater i 2012
MediaDirectionOMD
[Cimigo VN] Net citizens Việt Nam -2012
[Cimigo VN] Net citizens Việt Nam -2012
Thuy-Vy Pham
Cimigo net citizens-2012
Cimigo net citizens-2012
Quang Diệu Nguyễn
Nghiên cứu Người dùng Internet Việt Nam 2012
Nghiên cứu Người dùng Internet Việt Nam 2012
ISC Marketing Corporation
Vietnam NetCitizens 2012 (Cimigo)
Vietnam NetCitizens 2012 (Cimigo)
Topica Founder Institute
Net Citizens in Vietnam 2012 (Cimigo)
Net Citizens in Vietnam 2012 (Cimigo)
Maple Aikon
Tendances
(18)
Mobile advertising marketplace report - Mopub - Q3 2012
Mobile advertising marketplace report - Mopub - Q3 2012
Neli Vacheva - IDC
Neli Vacheva - IDC
Com score lessons learned
Com score lessons learned
Com score Maximizing Digital results
Com score Maximizing Digital results
R&D Operations Cost 2010
R&D Operations Cost 2010
Combating Payments Fraud: How Well Are You Managing Your Company's Risk?
Combating Payments Fraud: How Well Are You Managing Your Company's Risk?
Tele2 - Third quarter 2011
Tele2 - Third quarter 2011
Media landscape updater - 2011 summary
Media landscape updater - 2011 summary
Multichannel Marketing: The New Black
Multichannel Marketing: The New Black
Amex Customer Service Baromoeter 2012
Amex Customer Service Baromoeter 2012
Intel 2008 Annual Report
Intel 2008 Annual Report
Raddon Chart of the Day January 22, 2013
Raddon Chart of the Day January 22, 2013
Media landscape updater i 2012
Media landscape updater i 2012
[Cimigo VN] Net citizens Việt Nam -2012
[Cimigo VN] Net citizens Việt Nam -2012
Cimigo net citizens-2012
Cimigo net citizens-2012
Nghiên cứu Người dùng Internet Việt Nam 2012
Nghiên cứu Người dùng Internet Việt Nam 2012
Vietnam NetCitizens 2012 (Cimigo)
Vietnam NetCitizens 2012 (Cimigo)
Net Citizens in Vietnam 2012 (Cimigo)
Net Citizens in Vietnam 2012 (Cimigo)
En vedette
Audience First - Campaign Effectiveness Research For Digital Place-Based Media
Audience First - Campaign Effectiveness Research For Digital Place-Based Media
Kelly McGillivray
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Digital Insights - Digital Marketing Agency
Digital Advertising Case Study | Ecommerce Sales Increase 350%
Digital Advertising Case Study | Ecommerce Sales Increase 350%
Angelsmith, Inc.
Measuring the Effectiveness of Online Advertising: Lessons LearnedCom score ...
Measuring the Effectiveness of Online Advertising: Lessons LearnedCom score ...
Adheaven.net
Pharma saleforce effectiveness & digital marketing
Pharma saleforce effectiveness & digital marketing
Kvantum Inc
Google and Boston Consulting Group: Efficiency and Effectiveness in Digital A...
Google and Boston Consulting Group: Efficiency and Effectiveness in Digital A...
IAB Europe
Sprint Digital Media Effectiveness Study - Sept 2011
Sprint Digital Media Effectiveness Study - Sept 2011
Vernon Slack
Adobe Digital Index’s Q3 Digital Advertising & Social Intelligence Report
Adobe Digital Index’s Q3 Digital Advertising & Social Intelligence Report
Adobe
Adobe Digital Index Q4 2015 Advertising Report
Adobe Digital Index Q4 2015 Advertising Report
Adobe
Digital Advertising Report 2017
Digital Advertising Report 2017
Adobe
En vedette
(10)
Audience First - Campaign Effectiveness Research For Digital Place-Based Media
Audience First - Campaign Effectiveness Research For Digital Place-Based Media
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Digital Advertising Case Study | Ecommerce Sales Increase 350%
Digital Advertising Case Study | Ecommerce Sales Increase 350%
Measuring the Effectiveness of Online Advertising: Lessons LearnedCom score ...
Measuring the Effectiveness of Online Advertising: Lessons LearnedCom score ...
Pharma saleforce effectiveness & digital marketing
Pharma saleforce effectiveness & digital marketing
Google and Boston Consulting Group: Efficiency and Effectiveness in Digital A...
Google and Boston Consulting Group: Efficiency and Effectiveness in Digital A...
Sprint Digital Media Effectiveness Study - Sept 2011
Sprint Digital Media Effectiveness Study - Sept 2011
Adobe Digital Index’s Q3 Digital Advertising & Social Intelligence Report
Adobe Digital Index’s Q3 Digital Advertising & Social Intelligence Report
Adobe Digital Index Q4 2015 Advertising Report
Adobe Digital Index Q4 2015 Advertising Report
Digital Advertising Report 2017
Digital Advertising Report 2017
Similaire à The death of the click (с) Osnat Zaretsky
The Silent Click: Building Brands Online
The Silent Click: Building Brands Online
Dmytro Lysiuk
The Silent Click Opa
The Silent Click Opa
guest0c45227
The Silent Click - Building Brands Online
The Silent Click - Building Brands Online
Sionne Roberts
Webinar slides: Scale your UX Research and Convince Stakeholders with UZ Sess...
Webinar slides: Scale your UX Research and Convince Stakeholders with UZ Sess...
UserZoom
Criteo research paper_1-en
Criteo research paper_1-en
Sumit Roy
A Echeverria Channel Focus Segmentation And Coverage Models 4 Slideshare
A Echeverria Channel Focus Segmentation And Coverage Models 4 Slideshare
André Echeverria
Small Business Pulse Report
Small Business Pulse Report
Constant Contact
Pepperdine cost of capital national summit 10 18 2011
Pepperdine cost of capital national summit 10 18 2011
Pepperdine University Graziadio School of Business and Management
Pepperdine cost of capital national summit 10 18 2011
Pepperdine cost of capital national summit 10 18 2011
Pepperdine University Graziadio School of Business and Management
Pepperdine cost of capital national summit 10 18 2011
Pepperdine cost of capital national summit 10 18 2011
Pepperdine University Graziadio School of Business and Management
Lee Cooper Russia
Lee Cooper Russia
Roseleen D'Souza
Navigating Video Advertising on Every Screen
Navigating Video Advertising on Every Screen
Michael Zarcone
AdoTube_2012 Global Format Index
AdoTube_2012 Global Format Index
Exponential Interactive
Peter Field - IPA DATAbank
Peter Field - IPA DATAbank
MediaCom Edinburgh
360i Report: The Future of Viewability
360i Report: The Future of Viewability
360i
Abia Direct Marketing Presentation Final
Abia Direct Marketing Presentation Final
wtyson1
Reeves - Williams
Reeves - Williams
Marcos Pueyrredon
The Insider Track to Mobile Marketing
The Insider Track to Mobile Marketing
InMobi
Digital Pharma 2010
Digital Pharma 2010
Tangent 90 Ltd
VC Trends 2011 UK
VC Trends 2011 UK
GBSNetworks
Similaire à The death of the click (с) Osnat Zaretsky
(20)
The Silent Click: Building Brands Online
The Silent Click: Building Brands Online
The Silent Click Opa
The Silent Click Opa
The Silent Click - Building Brands Online
The Silent Click - Building Brands Online
Webinar slides: Scale your UX Research and Convince Stakeholders with UZ Sess...
Webinar slides: Scale your UX Research and Convince Stakeholders with UZ Sess...
Criteo research paper_1-en
Criteo research paper_1-en
A Echeverria Channel Focus Segmentation And Coverage Models 4 Slideshare
A Echeverria Channel Focus Segmentation And Coverage Models 4 Slideshare
Small Business Pulse Report
Small Business Pulse Report
Pepperdine cost of capital national summit 10 18 2011
Pepperdine cost of capital national summit 10 18 2011
Pepperdine cost of capital national summit 10 18 2011
Pepperdine cost of capital national summit 10 18 2011
Pepperdine cost of capital national summit 10 18 2011
Pepperdine cost of capital national summit 10 18 2011
Lee Cooper Russia
Lee Cooper Russia
Navigating Video Advertising on Every Screen
Navigating Video Advertising on Every Screen
AdoTube_2012 Global Format Index
AdoTube_2012 Global Format Index
Peter Field - IPA DATAbank
Peter Field - IPA DATAbank
360i Report: The Future of Viewability
360i Report: The Future of Viewability
Abia Direct Marketing Presentation Final
Abia Direct Marketing Presentation Final
Reeves - Williams
Reeves - Williams
The Insider Track to Mobile Marketing
The Insider Track to Mobile Marketing
Digital Pharma 2010
Digital Pharma 2010
VC Trends 2011 UK
VC Trends 2011 UK
Plus de HUNGRY BOYS Creative agency
Smm digest #4
Smm digest #4
HUNGRY BOYS Creative agency
SMM Digest #3
SMM Digest #3
HUNGRY BOYS Creative agency
SMM Digest #1
SMM Digest #1
HUNGRY BOYS Creative agency
Smm digest #2
Smm digest #2
HUNGRY BOYS Creative agency
агентство мечты
агентство мечты
HUNGRY BOYS Creative agency
Creative as supermarket
Creative as supermarket
HUNGRY BOYS Creative agency
Реклама как эксперимент
Реклама как эксперимент
HUNGRY BOYS Creative agency
Будущее соцсетей
Будущее соцсетей
HUNGRY BOYS Creative agency
Hot Digital Recap March 2013
Hot Digital Recap March 2013
HUNGRY BOYS Creative agency
Любовь VS Морковь
Любовь VS Морковь
HUNGRY BOYS Creative agency
Hot Digital Recap Feb 2013
Hot Digital Recap Feb 2013
HUNGRY BOYS Creative agency
Построение долгосрочной коммуникации
Построение долгосрочной коммуникации
HUNGRY BOYS Creative agency
Космос будет наш
Космос будет наш
HUNGRY BOYS Creative agency
Smolensk Design Weekend
Smolensk Design Weekend
HUNGRY BOYS Creative agency
Smolensk Design Weekend
Smolensk Design Weekend
HUNGRY BOYS Creative agency
БУЛШИТ БИНГО Как интегрированная коммуникация превратилась в набор терминов
БУЛШИТ БИНГО Как интегрированная коммуникация превратилась в набор терминов
HUNGRY BOYS Creative agency
Диджитал-сердце. Кампании влюбленные в потребителя
Диджитал-сердце. Кампании влюбленные в потребителя
HUNGRY BOYS Creative agency
Интерактивность и роскошь: можно ли разговаривать с иконами?
Интерактивность и роскошь: можно ли разговаривать с иконами?
HUNGRY BOYS Creative agency
i-COMference'12_Serikova
i-COMference'12_Serikova
HUNGRY BOYS Creative agency
i-COMference'12_Geisherik
i-COMference'12_Geisherik
HUNGRY BOYS Creative agency
Plus de HUNGRY BOYS Creative agency
(20)
Smm digest #4
Smm digest #4
SMM Digest #3
SMM Digest #3
SMM Digest #1
SMM Digest #1
Smm digest #2
Smm digest #2
агентство мечты
агентство мечты
Creative as supermarket
Creative as supermarket
Реклама как эксперимент
Реклама как эксперимент
Будущее соцсетей
Будущее соцсетей
Hot Digital Recap March 2013
Hot Digital Recap March 2013
Любовь VS Морковь
Любовь VS Морковь
Hot Digital Recap Feb 2013
Hot Digital Recap Feb 2013
Построение долгосрочной коммуникации
Построение долгосрочной коммуникации
Космос будет наш
Космос будет наш
Smolensk Design Weekend
Smolensk Design Weekend
Smolensk Design Weekend
Smolensk Design Weekend
БУЛШИТ БИНГО Как интегрированная коммуникация превратилась в набор терминов
БУЛШИТ БИНГО Как интегрированная коммуникация превратилась в набор терминов
Диджитал-сердце. Кампании влюбленные в потребителя
Диджитал-сердце. Кампании влюбленные в потребителя
Интерактивность и роскошь: можно ли разговаривать с иконами?
Интерактивность и роскошь: можно ли разговаривать с иконами?
i-COMference'12_Serikova
i-COMference'12_Serikova
i-COMference'12_Geisherik
i-COMference'12_Geisherik
Dernier
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
Holger Mueller
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Lviv Startup Club
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
Aaiza Hassan
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
noida100girls
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
divyansh0kumar0
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
Seo
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Dipal Arora
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Dave Litwiller
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
anilsa9823
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
trishalcan8
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
IlamathiKannappan
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
Andy Lambert
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
Forklift Trucks in Minnesota
Best Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting Partnership
Recruitment Process Outsourcing Association
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
Aggregage
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
anilsa9823
Dernier
(20)
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
Best Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting Partnership
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
The death of the click (с) Osnat Zaretsky
1.
Digital Advertising Effectiveness The
death of the click Prepared for Osnat Zaretsky, Senior BD manager - comScore Europe
2.
comScore is a
Global Leader in Measuring the Digital World NASDAQ SCOR Clients 1600+ worldwide Employees 900+ Headquarters Reston, VA 170+ countries under measurement; Global Coverage 43 markets reported Local Presence 30+ locations in 21 countries © comScore, Inc. Proprietary. 2 V0910
3.
comScore Digital Business
Analytics Audience Measurement Unified Digital Measurement™ Digital Analytix™ User Analytics Vertical Market Solutions Copy Testing Campaign Verification Advertising Analytics Ad Effectiveness Cross Media Mobile Audience Measurement Mobile Analytics Network Analytics & Optimization Customer Experience & Retention © comScore, Inc. Proprietary. 3 V091410
4.
Our EU clients
(partial list) Publishers Agencies © comScore, Inc. Proprietary. 4
5.
© comScore, Inc.
Proprietary. 5
6.
Where are the
online advertising $$$ coming from? The internet is disproportionately used for direct response advertising Source: Brand.net analysis based on data from Barclays Capital, Think Equity Partners, LLC, and DMA © comScore, Inc. Proprietary. 6
7.
The last surviving
clicks 0.25% Banner Ad Click Rate is Small and Shrinking 0.20% 0.15% Click-Through Rate 0.10% 0.20% 0.18% 0.16% 0.14% 0.14% 0.13% 0.12% 0.12% 0.05% 0.10% 0.08% 0.00% China France Germany India Italy Netherlands Spain Turkey United United Kingdom States -0.05% Country Source: DoubleClick Overall Performance Norms, 2008 © comScore, Inc. Proprietary. 7
8.
Display advertising’s early
mistake © comScore, Inc. Proprietary. 8
9.
Clickers becoming extinct
in USA? Heavy and Moderate clickers are only 8% of the internet population but account for 85% of all clicks July 2007 March 2009 4% 6% 4% 10% 18% 8% 22% 16% 50% 31% 26% 67% 84% 68% 30% 51% 52% 18% 20% 15% % Internet Pop % of Clickers % of Clicks % Internet Pop % of Clickers % of Clicks Heavy Moderate Light Non Source: comScore, Inc. custom analysis, Total US Online Population, persons, July 2007 and March 2009 data periods © comScore, Inc. Proprietary. 9
10.
And the Russian
clickers? 2% 3% 5% 20% 58% 33% 90% 26% 47% 16% % Internet Population % Clickers % Clicks Non clickers Light Moderate Heavy Only 10% of the Russian online population click on Display ads! © comScore, Inc. Proprietary. 10 Source: comScore Marketing Solutions, Russia, August 2010
11.
Heavy Clickers: Not
Representative Internet Usage Skew © comScore, Inc. Proprietary. 11 Source: comScore Marketing Solutions, Germany, August 2010
12.
But Digital Advertising
Has Been Proven to Work! Branding Impact Significant 1.60% 1.40% Average Lift from Exposure to Online Advertising 1.20% 1.00% 0.80% 0.60% 0.40% Computers & Technology Consumer Goods 0.20% All Marketers 0.00% Awareness Purchase Intent Recommend Favorability © comScore, Inc. Proprietary. 12 Source: comScore Brand Survey Lift Norms, US Market January 2011
13.
Can it Increase
Consumer Engagement: Yes! © comScore, Inc. Proprietary. 13 Source: comScore “Whither the click in Europe?” – February 2010
14.
Does it Drive
Sales: Yes Source: “Whither the Click?” 139 comScore studies in the © comScore, Inc. Proprietary. 14 June 2009 Journal of Advertising Research
15.
Sales Impact Comparable
to TV BehaviorScan tests conducted over one year period comScore studies over three months* © comScore, Inc. Proprietary. 15 *Assumes 40% HH Internet reach against target.
16.
The Way Forward:
More Relevant Metrics © comScore, Inc. Proprietary. 16
17.
Can it work
in Russia? Russian online audience devotes time to brand sites! Time Per Visit (Session) 7 6 5 4 3 2 1 0 Beauty, Fashion & Style Fragrances & Cosmetics Jewelery & Luxury goods Time Per Visit (Session) © comScore, Inc. Proprietary. 17
18.
The future of
advertising revealing itself Rich media and takeovers - on premium publisher sites reduce clutter and increase creative quality – better for brand advertising. Apple on New York Times Takeover AT&T on last.fm Takeover © comScore, Inc. Proprietary. 18
19.
Visitor Non-Buyer Analysis
Transaction Share of Lost Sales Among Analysis of Airline Non-Buyers (VNBs) VNBs 7.6% Bought at easyJet 4.1Million 13% Unique Had No Visitors Other Relevant Activity 92% Became Visitor 88% Non- 87% Did Not Buyers That Visit Convert (VNBs) Another Relevant Site 12% Bought Elsewhere ILLUSTRATIVE DATA ONLY © comScore, Inc. Proprietary. 19
20.
Ad Effectiveness Solutions
Post Buy Analysis Attitudinal Effectiveness Behavioural Effectiveness Reporting on actual Understanding consumer Measuring consumer campaign delivery attitudes after exposure behaviour after exposure to online ads to online ads 50% Visitor Penetration 45% (% Visiting Site) 40% 37.1% 201% 35% 30% 25% 24.6% 20% 18.6% 15% 15.0% 10% 12.3% Control Test 5% 0% Pre-Campaign Campaign Post- Period Period Campaign Period © comScore, Inc. Proprietary. 20
21.
Thank You.
THE GLOBAL SOURCE OF DIGITAL MARKET INTELLIGENCE™ Osnat Zaretsky ozaretsky@comscore.com +44 7503146040
Télécharger maintenant