Personal Information
Entreprise/Lieu de travail
Toronto Canada
Profession
President and Chief Methodologist
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://www.peoplecount.biz
À propos
Peoplecount supplies audience measurement, campaign effectiveness research and location analytics for out-of-home advertising, digital place-based media and shopper marketing. Peoplecount developed many out-of-home advertising measurement models including the Traffic Audit Bureau’s transit and pedestrian metrics used throughout the US. Winners of the 2009 MediaPost DOOH Award for Most Innovative Audience Research/Metrics System, Peoplecount has a history of innovation over its twenty years of operation.
Mots-clés
out-of-home
digital place-based media
dooh
digital signage
audience measurement
people counting
retail
roi
wi-fi
footpath
location analytics
peoplecount
campaign effectiveness research
audience research
ovab guidelines
metrics
advertising research
digital out-of-home
Tout plus
Présentations
(6)Personal Information
Entreprise/Lieu de travail
Toronto Canada
Profession
President and Chief Methodologist
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://www.peoplecount.biz
À propos
Peoplecount supplies audience measurement, campaign effectiveness research and location analytics for out-of-home advertising, digital place-based media and shopper marketing. Peoplecount developed many out-of-home advertising measurement models including the Traffic Audit Bureau’s transit and pedestrian metrics used throughout the US. Winners of the 2009 MediaPost DOOH Award for Most Innovative Audience Research/Metrics System, Peoplecount has a history of innovation over its twenty years of operation.
Mots-clés
out-of-home
digital place-based media
dooh
digital signage
audience measurement
people counting
retail
roi
wi-fi
footpath
location analytics
peoplecount
campaign effectiveness research
audience research
ovab guidelines
metrics
advertising research
digital out-of-home
Tout plus