Chapter 7 product mix

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brand

Santé & Médecine Business

One Size Doesn’t Fit Anybody Very Well ,[object Object],[object Object]

What It’s Not ,[object Object],[object Object]

Cleans, Whitens and Sanitizes Cleans & Keeps Colors Vibrant Ground in dirt & Stains Everyday Dirt Cheer Tide All Dreft Tide w/ Bleach

Generic Quality Premium Quality Low Priced High Priced

Product Mix Covers All the IMPORTANT Bases ,[object Object],[object Object]

Fighter Brands ,[object Object],[object Object],[object Object],[object Object]

The Phone Wars ,[object Object],[object Object],[object Object],[object Object],[object Object]

Linked Benefits ,[object Object],[object Object],[object Object]

NEVER try to segment and unlink LINKED BENEFITS

Usage Occasion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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