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Chapter 7 product mix
1.
Product Mix Chapter
7 Overview
2.
Segmentation Not
Proliferation
3.
4.
5.
Cleans, Whitens and
Sanitizes Cleans & Keeps Colors Vibrant Ground in dirt & Stains Everyday Dirt Cheer Tide All Dreft Tide w/ Bleach
6.
Generic Quality Premium
Quality Low Priced High Priced
7.
8.
9.
10.
11.
NEVER try to
segment and unlink LINKED BENEFITS
12.
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