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MAST Americas 2010 Sales brochure




                                                             Global Conference and Trade-show
                                                             Hyatt Regency Crystal City, Washington DC, USA
                                                             Tuesday 22nd to Thursday 24th June 2010




MAST Americas 2010 Sales brochure
Meet the maritime security and defence leaders, directing

future capabilities, concepts and technology development




Co-sponsors
                                   Diamond industry patron




                                                             www.mastamericas.com
Washington DC’s first maritime security
                   and defence event that meets all your
                   global information and marketing needs…

“Excellent networking. Met key new contacts. Good exposure to leading technology”
Commodore Bob Mansergh,
Deputy Director Combined Joint Operations from the Sea Centre of Excellence, USA


“As a direct result of international cooperation        “MAST hits the spot exactly. The event fills
and collaboration enabled by MAST, the US and            a critical gap in the Maritime Defence and
France have jointly developed technologies that               Security Trade Show and Conference
improve information exchange capability”                  market across a Global perspective, and
William Ormsby, Warfare Systems Engineer,                             promises much for the future"
Naval Surface Warfare Center, NAVSEA, USA                             Admiral Sir Ian Forbes KCB CBE
                                                       Ex-Deputy Supreme Allied Commander Transformation,
                                                                                                  NATO



“We got a better understanding of the international
maritime domain awareness community”
                                                       “We see MAST as the venue for information
Peter Smith, Director International Maritime
                                                         exchange on current global maritime and
Domain Awareness Programs, Raytheon, USA
                                                                     security research and issues”
                                                          Rear-Admiral François-Régis Martin-Lauzer,
                                                       Director, NATO Undersea Research Centre, Italy




                                                       “I met new people and learned about new
                                                             technologies, policies and strategies”
                                                                           Commander Graeme Rogers
                                                               Director, Major projects, Maritime HQ,
                                                                      Royal Australian Navy, Australia




                                                      “MAST introduced us to a major Thai contact
                                                        that we have been trying to meet for ages”
                                                                                        John Miele
                                                              Director of Sales, MiCAD Marine, USA
The MAST Americas Concept
                              The foremost international maritime
                              conference and exposition where global
                              leaders gather to share maritime
                              security concepts, capabilities, and
                              enabling technologies
                              MAST Americas 2010 will be the first conference and exposition
                              in the renowned MAST event series to take place in the
                              Washington DC, USA area and is proudly co-sponsored by the
                              US Navy (via NAVSEA/NUWC).

                              MAST events unite the major shareholders of global maritime
                              security and defense to discuss and debate future maritime
                              capability requirements and concepts, and explore the full
                              range of future (and state-of-the-art) enabling technologies.

                              MAST Americas is organized by a distinguished committee of
                              respected decision-makers from government, industry and
                              R&D/academia.

                              MAST Americas will deliver a much needed bi-ennial North
                              American event at which: 1) key security and defense issues
                              are tackled by the authorities and innovators in surface,
                              undersea and integrated systems environments; 2)
                              operational leaders present users’ perspectives 3) enabling
                              technologies are presented by international suppliers.

                              MAST Americas will spotlight an unprecedented breadth of
                              maritime security and defense topics and technology (from
                              operational/policy-forming and technological standpoints),
                              and engage an audience as diverse as now expected of the MAST
                              brand....

                              ...The MAST-coined “three-tier audience” comprises decision-
                              makers responsible for the formulation, development and
                              implementation of policies, strategies and plans; and those
                              who research, produce, evaluate, procure and the operators
                              that deploy the game-changing technologies.

                              The first bi-ennial MAST Americas conference and exposition
                              will take place at The Hyatt Regency Crystal City, Washington,
                              DC between Tuesday 22nd and Thursday 24th June 2010.



                                                 Want to exhibit?
Call Jackie Baron on +44 (0)1892 824418 or (0)7900 263557
                   E-mail: jackie.baron@mastconfex.com
                            Want to present a paper?
Call Warren Edge on +44 (0)1892 824418 or (0)7900 383306
                   E-mail: warren.edge@mastconfex.com
                                                  www.mastamericas.com
MAST Participant profile

                         Make and maintain contact with your
                         top security and defence prospects
Who you’ll meet at MAST

Operators/ End-users
Military Planners
                                                                                   Target audience (% by geographic origin)

Capability Directors/ Managers
Senior Naval Officers
                                                                                          North
Naval/ Defence Attachés                                                                   America Europe
Ambassadors
                                                                                   30
Chief/ Senior Scientists
Naval Architects                                                                   25
Engineers
Researchers
Developers
                                                                                   20
                                                                                                                  South
Procurement Executives                                                                                            America
Technical Specifiers
                                                                                   15
                                                                                                                                      Asia-
Senior Industry Executives                                                                                                     Canada Pacific
                                                                                   10
MAST Americas is open to all bona fide maritime security and
defense representatives including: Active Duty, Reserve and
                                                                                                                                                        MENA
                                                                                    5
Retired US Military, Civilian Federal Employees, and
Members of Congress and their staff.
                                                                                    0

                                                Examples of past participants
         Admiral of the Fleet                    Defence Attaché                          Engineering Manager                 Offshore Oilfield Security Officer
       - Spanish Navy, Spain             - Australian Embassy, (Australia)                 - ADS, South Africa              - Critical Infrastructure Authority, UAE


     Ambassador of Finland                       Deputy Director                        Force Systems Manager                      Port Security Manager
 - Embassy of Finland, (Finland)        - Combined Joint Operations from           - Ministry of Defence/DGA, France        - Rotterdam Harbour, The Netherlands
                                        the Sea Centre of Excellence, USA
  Associate Director C4ISR & IT                                                             General Manager                          Principal Scientist
- Office of Naval Research (ONR), USA   Deputy Supreme Allied Commander            - Emirates Gateway Security, UAE             - Naval Systems - Dstl, UK
                                         (Transformation) - NATO, Belgium
            Chief of Staff                                                               Head - Missile Systems                Project Leader, Frigate F125
        - Italian Navy, Italy           Director of Equipment Capabilities                  - MBDA, France                  - Ministry of Defence/BWB, Germany
                                        - AWE, DEC, Ministry of Defence, UK
          Chief of Staff                                                           Head - Naval Underwater Warfare Centre   Program Director - Underwater Warfare
   - Royal Thai Navy, Thailand          Director - Harbour Master’s Office           - Republic of Singapore Navy,                  - DSO, Singapore
                                        & Coast Guard - Genoa Harbour, Italy                     Singapore
Chief of Staff - Swedish Navy, Sweden                                                                                           Secretary General Defence
                                            Director of Major Projects                  Head of New Constructions               - Ministry of Defence, Italy
    Chief of Staff (Capabilities)       - Royal Australian Navy, Australia                  - Italian Navy, Italy
         - Royal Navy, UK                                                                                                       Senior Officer - Armaments
                                        Director - Naval Ship Engineering Center         Lead Software Engineer             - European Defence Agency, Belgium
       Chief of Staff (Plans)                     - ROK Navy, Korea                        - Milsoft AS, Turkey
      - Spanish Navy, Spain                                                                                                   Senior Scientist - FOI, Sweden
                                        Director International Cooperation                  Naval Adviser
   Comm Systems Engineer -              - R&D Marine Technology Centre             - High Commission of India, (India)            Staff Officer - Industry
 Government of Canada, Canada                      (CTM), Poland                                                              Defence Material Organization,
                                                                                             Naval Attaché                           The Netherlands
Counselor - Naval Strategic Center      Director Strategic Planning & Dev’t           - Russian Embassy, (Russia)
 - Argentinean Navy, Argentina                    - FMV, Sweden                                                               Under Sec. Science and Technology
                                                                                                                            - Dep’t of Homeland Security, USA
Event overview
                                                                    First in class, first for content, first for contact
                                                                    Comprehensive Conference Content
                                                                    The inaugural, bi-ennial MAST Americas conference will be the first
                                                                    US-based international forum where senior level operations,
                                                                    policy and technical leaders (e.g. Flag and General officers, and
                                                                    civilian equivalents) exchange perspectives on future capabilities
                                                                    and concepts requirements, with the global maritime - surface,
                                                                    undersea, and integrated systems - security and defence community.

                                                                    MAST Americas 2010 will feature keynote addresses (including
                                                                    already invited Admiral Gary Roughead, Chief of Naval
                                                                    Operations, USN) plenary sessions and parallel sessions
                                                                    presenting operational and technical discussions on MAST’s
                                                                    established themes/topics: Maritime Security, Operations &
                                                                    Capabilities, Platforms, Systems, Technologies.

                                                                    MAST Americas will unite an eclectic gathering of end-users,
                                                                    capability managers, military planners; to procurement
                                                                    executives and attaches; to scientists and engineers at these
                                                                    sessions, creating far reaching debates (and decisions) on the
                                                                    core enabling technologies.

                                                                    Fully inclusive International Exposition
                                                                    MAST’s unique audience profile makes it the ideal event for
                                                                    government labs, research organizations and commercial
                                                                    organizations alike to spotlight their widest range of maritime
                                                                    (surface, undersea and integrated systems) platforms, systems,
                                                                    products, components and services.

                                                                    If you need to meet key international end-users, developers,
                                                                    evaluators and purchasers of security and defense
                                                                    technologies, there is no better event in 2010 to take a booth
                                                                    than MAST Americas 2010 exposition.

                                                                    The exposition hall is the location of refreshments and lunches
                                                                    for delegates (in the adjacent seminar rooms) and is open free-of-
                                                                    charge to all bona fide international maritime security and
                                                                    defence representatives. Exhibitors will meet both “MAST
                                                                    regulars” as well as an percentage of representatives from North
                                                                    America, South America, and Canada, (and MENA, Asia-
                                                                    Pacific regions).
                 Who should exhibit?
Any organization (commercial/ government/ academic/ other) that     Free Social Functions
researches/develops, manufactures, or supplies maritime security/   Social functions are an integral part of any MAST event - helping
defence platforms, systems, products and services relating to:      you network with your broadest spectrum of global colleagues,
                                                                    contacts and counterparts - and MAST America is no exception...
1) Maritime Security - Force protection; Coastal/ Harbour
surveillance; Blue waters;                                          Highlights of the week’s calendar will include the MAST Supper
2) Mission Systems - Mono-platform Systems (Combat                  Party and daily Happy Hours all excellent, free-of-charge and
systems, CMS, Ship management systems, etc); Multi-                 informal gatherings that guarantee you great food, drink, music,
platform Systems (NCW/NEC, integration of Autonomous                and of course, networking.
Vehicles - USVs, UUVs, UAVs);
3) Sensors & Weapons - Radars, optronics, electronic                Business Networking
warfare; C4ISR, Communications; Weapons: Missiles (Sea-             Part of MAST’s philosophy is to get all participants working together,
based ballistic and cruise), guns, high energy lasers, etc;         not just at the event itself, but on the remaining 362 days of the year.
Countermeasures;
4) N.E.C.;                                                          Therefore, regardless of your registration status for the event
5) Platform Design - Ship (surface and undersea), boat (e.g.        itself, you can use the MAST Contact exchange ‘social
OPV’s) and autonomous vehicles (e.g. USV’s, UUV’s UAV’s)            networking’ site (create your user profile and preferences and start
design; Propulsion and Energy sources; New concepts.                making contact with the 10,000 strong MAST Community).
NUWC                Diamond
                                                                      industry
                                                                      sponsor
                                                                                                                                                                                                                            MAST Americas 2010 floor-plan




                                                          Lockheed
                                                          Martin



                                   MiCad
                                   Marine



Booth/space rates in £/metre2
(Standsareavailable invariousareas/sizes. Multiple                                                                                                        Examples of past MAST exhibitors
areascan becombined to make largerstands)                                                                                                                 ALFA Photonics, AMETEK SCP, Atlas Elektronik GmbH, Avio
Space only (for exhibitors with self-build stands)                                                                                                        SpA, Calzoni SpA, DCNS, ECA, ECA SINDEL, Electronavale,
£321/m2                                                                                                                                                   Elettronica SpA, Fincantieri, Finmeccanica, Galileo Avionica,
Shell scheme package (includes carpet, hard                                                                                                               GEM Elettronica, Graphics Research Corporation, HTI Srl,
panel walls, and fascia board)                                                                                                                            Hydro Group plc, IDS Ingeneria Dei Sistemi SpA, IEEE OES,
£333/m2                                                                                                                                                   IXSEA, Indra, Italian Navy, Jane's Strategic Advisory Services,
Innovation Zone (exclusively available to                                                                                                                 Kollmorgen electro-Optical, Kongsberg Maritime A/S, L3
academic institutions, SME’s and start ups.                                                                                                               Communications ELAC Nautik, L-3 Communications Ocean
Includes: 3mx2m shell scheme, one coffee                                                                                                                   Systems, LEONI Special Cables GmbH, Lockheed Martin MS2,
table, two chairs, fascia board, and cleaning)        Sponsorships                                                                                        MBDA, Micad Marine, Monch Publishing Group, Mott
Fixed price of £1,500                                 MAST eNews: The regular electronic newsletter sent to 10,000 MAST Community members,                MacDonald, NATO Undersea Research Centre (NURC), NAVAIR,
                                                      keeping them informed of important industry news and key event developments. Sponsored
                                                      eNews include one news story (150 words), two photos and logo(s). Deliver your message              Naval Surface Warfare Centre, Naval Undersea Warfare Centre,
                                                      direct to your customers’ desktops;
                                                      Delegate bag/pen: MAST’s high quality delegate bags and pens are given to all MAST
Space/sponsorships are limited and will be                                                                                                                Northrop Grumman, OCCAR, Orizzonte Sistemi Navali,
allocated on strictly first-come, first-served basis.   delegates and are used long after the show closes.                                                  Prismtech, Raytheon, ROXTEC Italia Srl, RTI (Real Time
                                                      Social functions: Exclusive invitation-only functions include the Admiral’s dinner/buffet (on
To reserve stand-space (or sponsorship, show guide    the eve of the show) and the VIP lunch (on the first day), giving you the opportunity ‘play host’   Innovation), Selex Sistemi Integrati, Servowatch, Soliani EMC
                                                      to MAST’s most senior-level participants;
                                                      Delegate coffee breaks: Refreshments are provided free-of-charge to all conference
advertising) for MAST Americas, please contact                                                                                                            Srl, Sonardyne International Ltd, Spanish Space R&D&I,
Jackie Baron (Email Jackie.baron@eievents.com/        delegates during conference breaks - make sure your company name is the first on their lips!;       Systematic Software Engineering Ltd, Teledyne R&D
                                                      Delegate lunches: The most important refreshment break of each conference day.
Phone: +44 (0)1892 824418/ Fax: +44 (0)1892 824455/   Complimentary lunches are provided to all MAST delegates;                                           Instruments, Teledyne TSS, Thales Group, TNO Defence,
                                                      Happy hours: Free drinks provided to everyone in the trade-show halls each afternoon, time
                                                      to unwind with your best prospects. NB: All sponsorship prices are fully inclusive of tax.
Mobile: +44 (0)7900 263557)                                                                                                                               Security & Safety, Whitehead Alenia Sistemi Subacquei (WASS).
Sponsorship packages
                                                                                        Why sponsor MAST?
                                                                                        MAST’s organiser is committed to exceeding the value
                                                                                        expectations of all participants, whatever their status or level of
                                                                                        ‘investment’ in the event.

                                                                                        No aspect of this challenge is greater than ensuring substantial ROI
                                                                                        from the exposition to MAST’s wide-range of exhibitors, with distinct
                                                                                        and diverse needs (start-ups/innovators/SME’s, R&D/academic
                                                                                        institutions, government labs, associations, media and of course the
                                                                                        major defence and security manufacturers and suppliers).

                                                                                        Therefore, every MAST marketing campaign aims to be both extensive
                                                                                        (the value of the “marketing mix” spend totals approximately half a
                                                                   Happy hours          million dollars/annum) and inclusive (showcasing the broad scope
                                                                                        of all exhibitors’ and authors’ activities as extensively as possible).

                                                                                        As MAST moves from country-to-country, the host nation’s
                                                                                        navy/ministry of defence, government and civil security agencies
                                                                                        spotlight its core capabilities, policies, and plans within MAST’s
                                                                                        established overarching theme: “Global maritime cooperation
                                                                                        for security and defence”. This creates the perfect promotional
                                                                                        platform for commercial organisations to showcase future and state-
                                                                                        of-the-art platforms, systems, products and services.

                                                                                        Sponsorships offer organisations highly visible association with
                                                                                        the values and intentions of MAST, its endorsing agencies,
                        VIP luncheon                               Delegate bag         partners and industry sectors at every promotional stage prior to
                                                                                        the event, and most prominently at the event itself.

                                                                                        Ideal for corporate level marketing (capitalising upon the far
                                                                                        more prominent promotion it affords companies), sponsorships
                                                                                        are equally effectively used to promote specific divisions,
                                                                                        product ranges and/or services.

                                                                                        With an increasing number of cross-border program, sponsors
                                                                                        need not be indigenous (Thales Group, “Diamond” sponsor of
                                                                                        MAST 2006 in their home of France, also secured “Silver” sponsor
                                                                                        status for both MAST 2007 and MAST 2008 events) however a
                                                                                        closer alignment with the endorsing agency/agencies, increases
                     Executive lounge                           Lanyard/ badge          the value of any sponsorship package exponentially.

Sponsorship packages                                  Gold Industry Sponsors (Two only)                       Five delegate places
                                                        36m2 space only stand                                 One A4/45 flyer insert in the delegate bag
Diamond Industry Sponsor (One only) 20% discount on further space required.                                   Sole sponsorship of Three MAST enews’
48m2 space only stand                                   15 delegate places                                    “Silver industry sponsor” accredited logo(s) on:
                                              ***
                                          ***




25% discount on further space required                  One full page, four colour ad in show guide           Website; Advertising; Trade-show prospectus; Call
                                         ***




20 VIP delegate places                                  One A4/45 flyer insert in the delegate bag             for papers; Event preview; Conference programme;
                                        ***
                                    ***




One double page ad in the official show guide Sole sponsorship of                                               Show guide; On-site signage (internal and external)
                                  ***




10 passes for MAST Executive club (VIP) lounge              Lanyard or badge (first come, first choice)         Package price: £31K
                                ***




Sole sponsorship of:                                        One happy hour
                              ***




    Official website                                          Three MAST enews
                           LD
                         SO




                                                                                                              Bronze (unlimited)
    VIP lunch                                           “Gold industry sponsor” accredited logo(s) on:        12m2 space only stand
    Delegate coffee breaks (three days)                  Website; Advertising; Trade-show prospectus; Call     15% discount on further space required
                      DY
                    EA




    VIP drinks reception                                for papers; Event preview; Conference programme;      Three delegate places
                  LR




    Delegate bag and pen                                Show guide; On-site signage (internal and external)   Sole sponsorship of One MAST enews
                *A




    Five MAST enews                                     Package price: £47K                                   “Bronze industry sponsor” accredited logo(s) on:
               ***




“Diamond industry sponsor” accredited logo(s) on:                                                             Website; Advertising; Trade-show prospectus; Call
             ***




Website;Advertising;Expositionprospectus;Callforpapers; Silver Industry Sponsors (Three only)                 for papers; Event preview; Conference programme;
          ***
         ***




Eventpreview;Conferenceprogramme;showguide;signage. 18m2 space only stand                                     Show guide; On-site signage (internal and external)
       ***




Package price: £85K                                     15% discount on further space required                Package price: £17K
    ***
   ***
 ***
Making MAST Americas the
                                         critical component in your
                                         event marketing mix



                        MAST                         This MAST eNews is b
                                                                        brought to you by:
                                                                                 geopolitical threats
                                                                                 current military developments           Your first line of defence
                                                                                 new weapon technology                   Click here for more information
                                                                                 Interviews with senior leaders
                              information on these
                          For in
                               nformation
                          stories and all other
                               es
                          aspects of MAST 2007,
                               cts
                          click h
                                here to visit the
                          MAST web site
                               T


                                                     Jane’s Navy International
                                                                      national
                                                     The global magazine of naval operations and technology
                                                                      ne                                 gy                                      Click here for
                                                                                                                                                more information
                                                     Amphibious      Fleet R
                                                                           Reviews &       Maritime Security     Operations and
                                                                                                                       tions
                                                     Warfare         Force Structures      Issues                Training
                                                                                                                       ng




                                                       RTI and Saab Systems first to market with OMG/DDS
                                                                  ab                      t
                                                       compliant Ad Bindings
                                                                  da
                                                                 Ada
                                                       First time MAST exhibitor, RTI – Real -Time
                                                                         xhibitor,      Real-Time
                                                       Innovations – have integrated RTI Data
                                                                         e
                                                       Distribution Service with an industry -
                                                                         ce         industry-
                                                       leading Ada compiler, GNAT Pro from
                                                                          ler,
                                                       AdaCore Inc.

                                                       Working closely with software engineers at
                                                                            h
                                                       Saab Systems, RTI has developed the first
                                                       Ada bindings to support middleware compliant
                                                                              port
                                                       with the Data Distribution Service for Real-
                                                                            bution             Real-
                                                       Time Systems standard (DDS). For the first
                                                                            dard
                                                       time, software developers can combine the unsurpassed messaging performance of RTI middleware, the
                                                                             lopers                                  saging
                                                       portability and interoperability provided by the DDS standard, a the powerful development environment
                                                                            operability                               and
                                                       of AdaCore’s GNAT Pro to build high performance, fully standards-compliant distributed applications.
                                                                                                                      ards
                                                                                                                standards-compliant

                                                       RTI provides high-performance infrastructure solutions for the d
                                                                      high-pe
                                                                            erformance                                 development, deployment and integration
                                                       of real ti
                                                         f   l time, data-driven applications. RTI’s messaging, caching, C
                                                                     data driven
                                                                     d t -dri         li tions.             i       hi g, Complex E
                                                                                                                                l Event P t Processing (CEP) and
                                                                                                                                                     i            d
                                                       visualization capabilities deliver dramatic improvements in latency, throughput and scalability while
                                                                             ities                                     ncy,
                                                       slashing cost of ownership. The company’s software and design expertise have been leveraged in a
                                                                            nership.                                   gn
                                                       broad range of industries including defense, intelligence, simulation, industrial control, transportation,
                                                                            stries                                     ation,
                                                       finance, medical and communications. Founded in 1991, RTI is privately held and headquartered in
                                                                            d                                          s
                                                       Santa Clara, California, USA.
                                                                            nia,

                                                              For more information visit the RTI stand at MAST (G27), or the RTI website.
                                                                          ormation                                 ),            website .
                                                              View the complete exhibitor list
                                                                         mplete
                                                                          p



                                                       Last day for online registrations – today!
                                                                                              ay!
                                                       Today is the last full day during which you can register interactively to participate in the second
                                                                          ull                                      eractively
                                                       annual MAST.

                                                       The organizers are t                                FIVE-FOLD ncrease pre-registrations
                                                                           thrilled to be able to report a FIVE-FOLD increase in pre -registrations on last year:
                                                       “Most importantly, th diversity and seniority represented in the pre -registered participants’ profile has
                                                                           he
                                                                          the                                            pre-registered
                                                       surpassed our expectations,” stated MAST Business Director, W
                                                                            ctations,”                                 Warren Edge. “Given a FULL THREE
                                                       DAYS programme, a a considerable number of networking o
                                                                           and                                         opportunities, participants will be able
                                                       make contact with mmany of the most significant ‘players’ in the g
                                                                                                                        global maritime security and defence
                                                       community.”

                                                       However you choose to register for MAST (delegate, visitor, etc), you should do so now at – either
                                                                          se                                          c),
                                                       register for the conference , or register for a trade -show only ticket .
                                                         g                nference
                                                                        conference,                    trade-show     y ticket.




Since launch, MAST has aimed at exceeding contact with each segment of MAST’s unique                                                                                  technical associations, MAST maximizes
exhibitors’ expectations of both quantityand quality and diverse audience, in part by organizing                                                                      exposure to their appropriate technical/
of marketing support that underpins each event.      hospitality at the world’s larger regional                                                                       scientific members, giving you exposure to
                                                     maritime and defence marketing fairs.                                                                            your widest possible customer base.
MAST’s marketing team will work with you to
tailor promotions that generate customer Advertising - publications                                                                                                   Word-of-mouth
contact specifically for you.                        Combining both paid and partner-sponsored                                                                        MAST prides itself on the level of commitment
                                                     advertising, MAST promotional messages have                                                                      it receives from committee members,
The MAST Americas 2010 marketing campaign a total value of around $300,000. Using all                                                                                 sponsors, partners, and contacts: All
has already started – e.g. with e-News shots, major defence and security technical and trade                                                                          committed to delivering the event that the
and advertising - and will continue right up to press - e.g. Jane’s Defence Weekly, Jane’s Navy                                                                       global defence and security community
the opening day of the show itself.                  International; Naval Forces; International                                                                       needs and using their own extensive networks
                                                     Ocean Systems; RINA; IEEE publications; key                                                                      to extensively market the MAST.
Direct-to-desktop                                    internal government/ industry publications/
MAST’s continuously cleaned and updated circulars - MAST exhibitors are assured of                                                                                    PR
marketing database of 15,000 named broad international awarenesss of the event.                                                                                       As well as hostinng various hospitality events,
individuals facilitates immediate, personalized                                                                                                                       MAST’s PR activities include press previews
electronic promotions. These include sending Advertising – on-line                                                                                                    and reviews, media interviews, and
interactive visitor invitations, sales brochures, Complementing MAST’s printed media and                                                                              distribution of the conference proceedings via
call for papers, conference programme and, direct-to-desktop promotions, banner ads and                                                                               academic institutions and on-line research
most regularly, the MAST e-News shots to sponsorships on specialist security, maritime                                                                                sources, to give maximum circulation of
9,000 ‘opted-in’ MAST Community members - and naval portals will be used.                                                                                             conference authors (often exhibitors) work.
the ideal way for you to deliver time-critical
announcements.                                       Marketing research                                                                                               It’s your show - you call the shots
                                                     By continually updating understanding of                                                                         MAST’s organizers give ‘ownership’ of the
Direct mail/inserts                                  exhibitors’ and delegates’ event requirements                                                                    event to its supporters and participants, in
Key event developmental milestones, are (through on-line and on-site surveys, and face-                                                                               order to deliver the precise event that serves
supported with printed literature, distributed to-face meetings) MAST aims to innovate, and                                                                           your needs. Exhibitors are encouraged to get
to selected recipients such as the Trade-show evolve with its participants’ needs. Just five                                                                          involved as early as possible: So as soon as you
prospectus, Call for papers, Conference years into the event series, Marketing Research                                                                               book your stand, you will start benefiting from
Programme,Visitorinvitation,and Newsletters). remains a key driver for MAST development.                                                                              MAST’s extensive marketing campaign.

International exhibitions               Associations                               Please e-mail marketing suggestions to:
The MAST marketing/sales team reinforce Working closely with core professional and warren.edge@mastconfex.com
Venue & Accommodation

Put yourself at the heart of every MAST Americas networking event, every hour, every day

As the venue for MAST Americas, The Hyatt            speakers, VIPs, committee members, discussions and hospitality with key
Regency will not only host the seminars and          organisers, sponsors and partners will stay international maritime security and
exposition, but importantly all official social        before, during and after the three days of the event. defence leaders.
functions (Admirals’ buffet, MAST Supper
party, Happy hours, Delegate refreshment             Stay at The Hyatt, and your bedroom will be          To make the most of MAST americas and
breaks, etc), exhibitor hospitality, and pre         moments away from the symposium                      maximise your ROI for the event, staying at
and post show ‘unofficial’/ad-hoc functions.           rooms, exposition halls, all social                  The Hyatt is a must.
                                                     functions and hospitality. You will find
As the official MAST Americas hotel, The               yourself immersed in the 24-hour MAST                The MAST Americas reservations desk will be
Hyatt is offering heavily discounted and              Americas networking environment:                     open for a limited time from June 2009. See:
government Per Diem room rates, and is               engaged in chance meetings with key                  www.mastamericas.com/accommodation
where all of MAST’s invited guests and               prospects and arranging impromptu

 Office Of Naval Research (ONR)                                        NAVSEA HQ
                                                                       & Washington Navy Yard (NCIS HQ)
    Defense Advanced Research            National Oceanic & Atmospheric      US Coast Guard HQ
    Projects Agency (DARPA)              Administration (NOAA)


                                    The Pentagon                          National War
                                                   The White House        College




            Metro (Crystal City)                    Ronald Reagan Washington National Airport
Metro (Pentagon City)            MAST Americas 2010 (Hyatt Regency Crystal City)


Alsonearby: Naval SurfaceWarfareCenter-Dahlgren; Naval SurfaceWarfareCenter- Carderock; Baltimore-Washington
International Thurgood Marshall Airport; Washington Dulles International Airport; MountVernon; Capital Buildings



  Hyatt Regency Crystal City at Reagan National Airport
                                                                    2799 Jefferson Davis Highway
                                                                     Arlington, Virginia, USA 22202
                              Tel: +1 703 418 1234                                              Fax: +1 703 418 1289
MAST Americas 2010 Conference Topics/Committee
MAST Conference Topics - Uniquely focused,                                 surface and undersea), and five topic areas (Maritime Security;
unmatched level and value of information                                   Operations and Capabilities; Platforms; Systems; Technologies).

With an overarching ‘umbrella’ theme of “Global Maritime                   More information will feature in the Call for Papers (open October 2009).
Cooperation” MAST conferences ‘cross-reference’ senior-level
undersea, surface and integrated systems perspectives on maritime
security and defence. The result is unparalleled forum that gives the
                                                                           Conference Committee - Meet the MASTers
total perspective on future maritime capabilities, concepts and            MAST’s global success and reputation to date, is founded firmly with
enabling technologies for the major shareholders in the                    the team that guide and direct all MAST developments - the Technical
                                                  international            Conference Committee (TCC).
                                                  maritime security
Global Maritime Cooperation
                                                  and       defence      The committee ensures that topics and content are pitched at the right level,
Maritime security & defence domains:

                                                  community.             that papers have high information value, presentations are of the highest
Integrated systems    Surface         Undersea

  Topics:          Topics:          Topics:
                                                                         standards, and that the world’s key contributors to maritime security and
                                                   Conference papers defence policies, plans, and operations participate in each event - The
    Maritime         Maritime         Maritime

                                                   are presented within MAST committee is your assurance that your best prospects will take part in
    Security         Security         Security


                                                   multiple     parallel the event, giving you every opportunity to present your solutions to them.
  Operations &     Operations &     Operations &
  Capabilities     Capabilities     Capabilities

                                                   seminar streams,
                                                   across three domains The committee meets regularly to: Set the themes and topics for the
    Platforms       Platforms        Platforms


                                                   (integrated systems/ event; invite senior level presenters; solicit papers; adjudicate abstracts
     Systems         Systems          Systems


   Technologies    Technologies     Technologies   system-of-systems, submitted via the call for papers, and direct overall development.

         Preliminary MAST Americas Technical Conference Committee (TCC) list (as @17/04/09)
               2



MAST Americas Chairman                   Integrated Systems                  Captain Jan Dobkowski                       Bernard Myers
      Don McCormack                       Committee Chair                   Deputy Director, R&D Marine             Adjunct Scientist, Office of
   Technical Director, Naval                       t.b.c.                   Technology Centre, Poland              Naval Research (ONR), USA
Undersea Warfare Center, USA
                                     Committee(s) Members                  Dr-Ing Hans-Dieter Ehrenberg                     Kevin Stone
     Founding member                Rear-Admiral (ret.) Charles Beers       Senior Manager - Business             Vice President - Navy Programs,
     Jean-Luc Lambla                    Vice President - Maritime              Development, ATLAS                  QinetiQ North America, USA
Corporate Engineering Director,     Systems, Lockheed Martin, USA               Elektronik, Germany
    Thales Group, France                                                                                             Dr Dilbert (Ace) Summey
                                       Professor Rafael Bellido                    Dr Miles Libbey                   Technical Director, Naval
    Executive Advisors              Professor, Universidad Politecnica      Director - Advanced Solutions,           Surface Warfare Center
   Admiral (ret.) Kate Paige           de Cartagena, Universidad            Lockheed Martin MS2, USA                   (Panama City), USA
President, Mark India LLC, USA      Politecnica de Cartagena, Spain
                                                                            Colonel NS Ng Seng Leong                    Timothy Troske
  Admiral (ret.) Ennio Piantini     Rear-Admiral (ret.) Bertil Bjorkman     Program Director - Underwater            Technical Director - Port
Director General Naval Armaments       (Ex) Director - Produktion,          Warfare Sensors Division, DSO           Hueneme Division, Naval
      (ret.), Italian Navy, Italy   FMV (Swedish Defence Materiel          National Laboratories, Singapore       Surface Warfare Center, USA
                                       Administration), Sweden
 Admiral (ret.) J. Guy Reynolds                                                   Fabrizio Martello              Rear-Admiral Stephane Verwaerde
  President, Naval Submarine               Jerry Bradshaw                   Senior Advisor Chief Operating           Dep. Chief of Staff (Plans &
         League, USA                  Technical Director, Undersea           Office, Finmeccanica, Italy         Programmes), French Navy, France
                                      Technology, Raytheon, USA
      Dr John Sirmalis                                                           George Mcnamara                      Captain Bo Wallander
 Technical Director (ret.), Naval             Alain Carof                  Chief Development Officer, Naval      Director New Project Development,
Undersea Warfare Center, USA        Technical Director - Information       Undersea Warfare Centre, USA              SAAB Microwave, Sweden
                                      & Security Systems Division
Surface Committee Chair                  (SIS), DCNS, France                       Thomas Meurling                      Patricia C. Woody
       Thierry Brizard                                                     Vice President - Solution Concepts,      Department Head, Machinery
 Vice President - Research &                 Janis Cocking                     Reson Global Group, USA               Research and Engineering -
  Technology, Thales Naval          Chief - Maritime Platforms Division,                                          Carderock Division, Naval Surface
      Systems, France                Defence Science & Technology                  William Mildon                      Warfare Center, USA
                                          Organisation, Australia            Vice President - Technology,
Undersea Committee Chair                                                         Ametek SCP, USA                          Dr David Wyllie
       Dr Paul Lefebvre             Rear-Admiral Jacques Cousquer                                                 Senior Advisor - Maritime Systems,
  Technical Director - Newport      Head - Naval Systems & Architecture,              Matt Miller                          AADI , Australia
   Division, Naval Undersea               DGA/DET/ASN, France              Director, Mine Defense Systems
     Warfare Center, USA                                                        ITT Corporation, USA
Information request form



Please complete this form as fully as possible, and return (as below)
By fax to:    +44 (0)1892 824455
By e-mail to: admin@mastconfex.com
By post to: MAST Americas secretariat, c/o MAST Events Ltd.
              58 Maidstone Road, Pembury, Kent TN2 4DE, UK
Your details:

Name:                     I I I II I I I II I I I II I I I II I I I II I I I II
Position:                  II I I I II I I I II I I I II I I I II I I I II I I I
Company/Organisation:      I I II I I I II I I I II I I I II I I I II I I I II I
Address:                   II I I I II I I I II I I I II I I I II I I I II I I I
                           II I I I II I I I II I I I II I I I II I I I II I I I
                           II I I I II I I I II I I I II I I I II I I I II I I I
E-Mail:                    II I I I II I I I II I I I II I I I II I I I II I I I
Tel:                       II I I I II I I I II I I I II I I I II I I I II I I I
Fax:                       II I I I II I I I II I I I II I I I II I I I II I I I
Please tick all boxes that apply:

I Call me regarding I E-mail me                  I Post to me            I Fax me            information on:

I Exposition booths/sponsorships for MAST Americas 2010                  I Exhibiting at MAST 2009 (October, Stockholm) or MAST 2010 (November, Rome)
I Giving a presentation at the MAST Americas 2010 conference             I Advertising in the MAST Americas 2010 Exposition guide
I Attending MAST Americas 2010 as a conference delegate                  I Attending MAST Americas 2010 as an exposition visitor
If you would like to suggest someone to be hosted by MAST as a VIP/guest/member of delegation, please add their details below:


Name:                      II I I I II I I I II I I I II I I I II I I I II I I I
Position:                  II I I I II I I I II I I I II I I I II I I I II I I I
Company/Organisation:      II I I I II I I I II I I I II I I I II I I I II I I I
Global Conferences and Exposition
                      Hyatt Regency Crystal City, Washington DC, USA
                      Tuesday 22nd to Thursday 24th June 2010




Technical sponsors                           Organized by MAST Events Ltd, organizer of:




                                             4th Annual                                    5th Annual




                                             Global Conference and Trade-show              Global Conference and Trade-show
                                             Kistamässan, Stockholm, Sweden                Palazzo dei Congressi, Rome, Italy
                                             Wednesday 21st to Friday 23rd October 2009    Tuesday 9th to Thursday 11th November 2010

                     www.mastamericas.com

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MAST Americas 2010 sales brochure

  • 1. MAST Americas 2010 Sales brochure Global Conference and Trade-show Hyatt Regency Crystal City, Washington DC, USA Tuesday 22nd to Thursday 24th June 2010 MAST Americas 2010 Sales brochure Meet the maritime security and defence leaders, directing future capabilities, concepts and technology development Co-sponsors Diamond industry patron www.mastamericas.com
  • 2. Washington DC’s first maritime security and defence event that meets all your global information and marketing needs… “Excellent networking. Met key new contacts. Good exposure to leading technology” Commodore Bob Mansergh, Deputy Director Combined Joint Operations from the Sea Centre of Excellence, USA “As a direct result of international cooperation “MAST hits the spot exactly. The event fills and collaboration enabled by MAST, the US and a critical gap in the Maritime Defence and France have jointly developed technologies that Security Trade Show and Conference improve information exchange capability” market across a Global perspective, and William Ormsby, Warfare Systems Engineer, promises much for the future" Naval Surface Warfare Center, NAVSEA, USA Admiral Sir Ian Forbes KCB CBE Ex-Deputy Supreme Allied Commander Transformation, NATO “We got a better understanding of the international maritime domain awareness community” “We see MAST as the venue for information Peter Smith, Director International Maritime exchange on current global maritime and Domain Awareness Programs, Raytheon, USA security research and issues” Rear-Admiral François-Régis Martin-Lauzer, Director, NATO Undersea Research Centre, Italy “I met new people and learned about new technologies, policies and strategies” Commander Graeme Rogers Director, Major projects, Maritime HQ, Royal Australian Navy, Australia “MAST introduced us to a major Thai contact that we have been trying to meet for ages” John Miele Director of Sales, MiCAD Marine, USA
  • 3. The MAST Americas Concept The foremost international maritime conference and exposition where global leaders gather to share maritime security concepts, capabilities, and enabling technologies MAST Americas 2010 will be the first conference and exposition in the renowned MAST event series to take place in the Washington DC, USA area and is proudly co-sponsored by the US Navy (via NAVSEA/NUWC). MAST events unite the major shareholders of global maritime security and defense to discuss and debate future maritime capability requirements and concepts, and explore the full range of future (and state-of-the-art) enabling technologies. MAST Americas is organized by a distinguished committee of respected decision-makers from government, industry and R&D/academia. MAST Americas will deliver a much needed bi-ennial North American event at which: 1) key security and defense issues are tackled by the authorities and innovators in surface, undersea and integrated systems environments; 2) operational leaders present users’ perspectives 3) enabling technologies are presented by international suppliers. MAST Americas will spotlight an unprecedented breadth of maritime security and defense topics and technology (from operational/policy-forming and technological standpoints), and engage an audience as diverse as now expected of the MAST brand.... ...The MAST-coined “three-tier audience” comprises decision- makers responsible for the formulation, development and implementation of policies, strategies and plans; and those who research, produce, evaluate, procure and the operators that deploy the game-changing technologies. The first bi-ennial MAST Americas conference and exposition will take place at The Hyatt Regency Crystal City, Washington, DC between Tuesday 22nd and Thursday 24th June 2010. Want to exhibit? Call Jackie Baron on +44 (0)1892 824418 or (0)7900 263557 E-mail: jackie.baron@mastconfex.com Want to present a paper? Call Warren Edge on +44 (0)1892 824418 or (0)7900 383306 E-mail: warren.edge@mastconfex.com www.mastamericas.com
  • 4. MAST Participant profile Make and maintain contact with your top security and defence prospects Who you’ll meet at MAST Operators/ End-users Military Planners Target audience (% by geographic origin) Capability Directors/ Managers Senior Naval Officers North Naval/ Defence Attachés America Europe Ambassadors 30 Chief/ Senior Scientists Naval Architects 25 Engineers Researchers Developers 20 South Procurement Executives America Technical Specifiers 15 Asia- Senior Industry Executives Canada Pacific 10 MAST Americas is open to all bona fide maritime security and defense representatives including: Active Duty, Reserve and MENA 5 Retired US Military, Civilian Federal Employees, and Members of Congress and their staff. 0 Examples of past participants Admiral of the Fleet Defence Attaché Engineering Manager Offshore Oilfield Security Officer - Spanish Navy, Spain - Australian Embassy, (Australia) - ADS, South Africa - Critical Infrastructure Authority, UAE Ambassador of Finland Deputy Director Force Systems Manager Port Security Manager - Embassy of Finland, (Finland) - Combined Joint Operations from - Ministry of Defence/DGA, France - Rotterdam Harbour, The Netherlands the Sea Centre of Excellence, USA Associate Director C4ISR & IT General Manager Principal Scientist - Office of Naval Research (ONR), USA Deputy Supreme Allied Commander - Emirates Gateway Security, UAE - Naval Systems - Dstl, UK (Transformation) - NATO, Belgium Chief of Staff Head - Missile Systems Project Leader, Frigate F125 - Italian Navy, Italy Director of Equipment Capabilities - MBDA, France - Ministry of Defence/BWB, Germany - AWE, DEC, Ministry of Defence, UK Chief of Staff Head - Naval Underwater Warfare Centre Program Director - Underwater Warfare - Royal Thai Navy, Thailand Director - Harbour Master’s Office - Republic of Singapore Navy, - DSO, Singapore & Coast Guard - Genoa Harbour, Italy Singapore Chief of Staff - Swedish Navy, Sweden Secretary General Defence Director of Major Projects Head of New Constructions - Ministry of Defence, Italy Chief of Staff (Capabilities) - Royal Australian Navy, Australia - Italian Navy, Italy - Royal Navy, UK Senior Officer - Armaments Director - Naval Ship Engineering Center Lead Software Engineer - European Defence Agency, Belgium Chief of Staff (Plans) - ROK Navy, Korea - Milsoft AS, Turkey - Spanish Navy, Spain Senior Scientist - FOI, Sweden Director International Cooperation Naval Adviser Comm Systems Engineer - - R&D Marine Technology Centre - High Commission of India, (India) Staff Officer - Industry Government of Canada, Canada (CTM), Poland Defence Material Organization, Naval Attaché The Netherlands Counselor - Naval Strategic Center Director Strategic Planning & Dev’t - Russian Embassy, (Russia) - Argentinean Navy, Argentina - FMV, Sweden Under Sec. Science and Technology - Dep’t of Homeland Security, USA
  • 5. Event overview First in class, first for content, first for contact Comprehensive Conference Content The inaugural, bi-ennial MAST Americas conference will be the first US-based international forum where senior level operations, policy and technical leaders (e.g. Flag and General officers, and civilian equivalents) exchange perspectives on future capabilities and concepts requirements, with the global maritime - surface, undersea, and integrated systems - security and defence community. MAST Americas 2010 will feature keynote addresses (including already invited Admiral Gary Roughead, Chief of Naval Operations, USN) plenary sessions and parallel sessions presenting operational and technical discussions on MAST’s established themes/topics: Maritime Security, Operations & Capabilities, Platforms, Systems, Technologies. MAST Americas will unite an eclectic gathering of end-users, capability managers, military planners; to procurement executives and attaches; to scientists and engineers at these sessions, creating far reaching debates (and decisions) on the core enabling technologies. Fully inclusive International Exposition MAST’s unique audience profile makes it the ideal event for government labs, research organizations and commercial organizations alike to spotlight their widest range of maritime (surface, undersea and integrated systems) platforms, systems, products, components and services. If you need to meet key international end-users, developers, evaluators and purchasers of security and defense technologies, there is no better event in 2010 to take a booth than MAST Americas 2010 exposition. The exposition hall is the location of refreshments and lunches for delegates (in the adjacent seminar rooms) and is open free-of- charge to all bona fide international maritime security and defence representatives. Exhibitors will meet both “MAST regulars” as well as an percentage of representatives from North America, South America, and Canada, (and MENA, Asia- Pacific regions). Who should exhibit? Any organization (commercial/ government/ academic/ other) that Free Social Functions researches/develops, manufactures, or supplies maritime security/ Social functions are an integral part of any MAST event - helping defence platforms, systems, products and services relating to: you network with your broadest spectrum of global colleagues, contacts and counterparts - and MAST America is no exception... 1) Maritime Security - Force protection; Coastal/ Harbour surveillance; Blue waters; Highlights of the week’s calendar will include the MAST Supper 2) Mission Systems - Mono-platform Systems (Combat Party and daily Happy Hours all excellent, free-of-charge and systems, CMS, Ship management systems, etc); Multi- informal gatherings that guarantee you great food, drink, music, platform Systems (NCW/NEC, integration of Autonomous and of course, networking. Vehicles - USVs, UUVs, UAVs); 3) Sensors & Weapons - Radars, optronics, electronic Business Networking warfare; C4ISR, Communications; Weapons: Missiles (Sea- Part of MAST’s philosophy is to get all participants working together, based ballistic and cruise), guns, high energy lasers, etc; not just at the event itself, but on the remaining 362 days of the year. Countermeasures; 4) N.E.C.; Therefore, regardless of your registration status for the event 5) Platform Design - Ship (surface and undersea), boat (e.g. itself, you can use the MAST Contact exchange ‘social OPV’s) and autonomous vehicles (e.g. USV’s, UUV’s UAV’s) networking’ site (create your user profile and preferences and start design; Propulsion and Energy sources; New concepts. making contact with the 10,000 strong MAST Community).
  • 6. NUWC Diamond industry sponsor MAST Americas 2010 floor-plan Lockheed Martin MiCad Marine Booth/space rates in £/metre2 (Standsareavailable invariousareas/sizes. Multiple Examples of past MAST exhibitors areascan becombined to make largerstands) ALFA Photonics, AMETEK SCP, Atlas Elektronik GmbH, Avio Space only (for exhibitors with self-build stands) SpA, Calzoni SpA, DCNS, ECA, ECA SINDEL, Electronavale, £321/m2 Elettronica SpA, Fincantieri, Finmeccanica, Galileo Avionica, Shell scheme package (includes carpet, hard GEM Elettronica, Graphics Research Corporation, HTI Srl, panel walls, and fascia board) Hydro Group plc, IDS Ingeneria Dei Sistemi SpA, IEEE OES, £333/m2 IXSEA, Indra, Italian Navy, Jane's Strategic Advisory Services, Innovation Zone (exclusively available to Kollmorgen electro-Optical, Kongsberg Maritime A/S, L3 academic institutions, SME’s and start ups. Communications ELAC Nautik, L-3 Communications Ocean Includes: 3mx2m shell scheme, one coffee Systems, LEONI Special Cables GmbH, Lockheed Martin MS2, table, two chairs, fascia board, and cleaning) Sponsorships MBDA, Micad Marine, Monch Publishing Group, Mott Fixed price of £1,500 MAST eNews: The regular electronic newsletter sent to 10,000 MAST Community members, MacDonald, NATO Undersea Research Centre (NURC), NAVAIR, keeping them informed of important industry news and key event developments. Sponsored eNews include one news story (150 words), two photos and logo(s). Deliver your message Naval Surface Warfare Centre, Naval Undersea Warfare Centre, direct to your customers’ desktops; Delegate bag/pen: MAST’s high quality delegate bags and pens are given to all MAST Space/sponsorships are limited and will be Northrop Grumman, OCCAR, Orizzonte Sistemi Navali, allocated on strictly first-come, first-served basis. delegates and are used long after the show closes. Prismtech, Raytheon, ROXTEC Italia Srl, RTI (Real Time Social functions: Exclusive invitation-only functions include the Admiral’s dinner/buffet (on To reserve stand-space (or sponsorship, show guide the eve of the show) and the VIP lunch (on the first day), giving you the opportunity ‘play host’ Innovation), Selex Sistemi Integrati, Servowatch, Soliani EMC to MAST’s most senior-level participants; Delegate coffee breaks: Refreshments are provided free-of-charge to all conference advertising) for MAST Americas, please contact Srl, Sonardyne International Ltd, Spanish Space R&D&I, Jackie Baron (Email Jackie.baron@eievents.com/ delegates during conference breaks - make sure your company name is the first on their lips!; Systematic Software Engineering Ltd, Teledyne R&D Delegate lunches: The most important refreshment break of each conference day. Phone: +44 (0)1892 824418/ Fax: +44 (0)1892 824455/ Complimentary lunches are provided to all MAST delegates; Instruments, Teledyne TSS, Thales Group, TNO Defence, Happy hours: Free drinks provided to everyone in the trade-show halls each afternoon, time to unwind with your best prospects. NB: All sponsorship prices are fully inclusive of tax. Mobile: +44 (0)7900 263557) Security & Safety, Whitehead Alenia Sistemi Subacquei (WASS).
  • 7. Sponsorship packages Why sponsor MAST? MAST’s organiser is committed to exceeding the value expectations of all participants, whatever their status or level of ‘investment’ in the event. No aspect of this challenge is greater than ensuring substantial ROI from the exposition to MAST’s wide-range of exhibitors, with distinct and diverse needs (start-ups/innovators/SME’s, R&D/academic institutions, government labs, associations, media and of course the major defence and security manufacturers and suppliers). Therefore, every MAST marketing campaign aims to be both extensive (the value of the “marketing mix” spend totals approximately half a Happy hours million dollars/annum) and inclusive (showcasing the broad scope of all exhibitors’ and authors’ activities as extensively as possible). As MAST moves from country-to-country, the host nation’s navy/ministry of defence, government and civil security agencies spotlight its core capabilities, policies, and plans within MAST’s established overarching theme: “Global maritime cooperation for security and defence”. This creates the perfect promotional platform for commercial organisations to showcase future and state- of-the-art platforms, systems, products and services. Sponsorships offer organisations highly visible association with the values and intentions of MAST, its endorsing agencies, VIP luncheon Delegate bag partners and industry sectors at every promotional stage prior to the event, and most prominently at the event itself. Ideal for corporate level marketing (capitalising upon the far more prominent promotion it affords companies), sponsorships are equally effectively used to promote specific divisions, product ranges and/or services. With an increasing number of cross-border program, sponsors need not be indigenous (Thales Group, “Diamond” sponsor of MAST 2006 in their home of France, also secured “Silver” sponsor status for both MAST 2007 and MAST 2008 events) however a closer alignment with the endorsing agency/agencies, increases Executive lounge Lanyard/ badge the value of any sponsorship package exponentially. Sponsorship packages Gold Industry Sponsors (Two only) Five delegate places 36m2 space only stand One A4/45 flyer insert in the delegate bag Diamond Industry Sponsor (One only) 20% discount on further space required. Sole sponsorship of Three MAST enews’ 48m2 space only stand 15 delegate places “Silver industry sponsor” accredited logo(s) on: *** *** 25% discount on further space required One full page, four colour ad in show guide Website; Advertising; Trade-show prospectus; Call *** 20 VIP delegate places One A4/45 flyer insert in the delegate bag for papers; Event preview; Conference programme; *** *** One double page ad in the official show guide Sole sponsorship of Show guide; On-site signage (internal and external) *** 10 passes for MAST Executive club (VIP) lounge Lanyard or badge (first come, first choice) Package price: £31K *** Sole sponsorship of: One happy hour *** Official website Three MAST enews LD SO Bronze (unlimited) VIP lunch “Gold industry sponsor” accredited logo(s) on: 12m2 space only stand Delegate coffee breaks (three days) Website; Advertising; Trade-show prospectus; Call 15% discount on further space required DY EA VIP drinks reception for papers; Event preview; Conference programme; Three delegate places LR Delegate bag and pen Show guide; On-site signage (internal and external) Sole sponsorship of One MAST enews *A Five MAST enews Package price: £47K “Bronze industry sponsor” accredited logo(s) on: *** “Diamond industry sponsor” accredited logo(s) on: Website; Advertising; Trade-show prospectus; Call *** Website;Advertising;Expositionprospectus;Callforpapers; Silver Industry Sponsors (Three only) for papers; Event preview; Conference programme; *** *** Eventpreview;Conferenceprogramme;showguide;signage. 18m2 space only stand Show guide; On-site signage (internal and external) *** Package price: £85K 15% discount on further space required Package price: £17K *** *** ***
  • 8. Making MAST Americas the critical component in your event marketing mix MAST This MAST eNews is b brought to you by: geopolitical threats current military developments Your first line of defence new weapon technology Click here for more information Interviews with senior leaders information on these For in nformation stories and all other es aspects of MAST 2007, cts click h here to visit the MAST web site T Jane’s Navy International national The global magazine of naval operations and technology ne gy Click here for more information Amphibious Fleet R Reviews & Maritime Security Operations and tions Warfare Force Structures Issues Training ng RTI and Saab Systems first to market with OMG/DDS ab t compliant Ad Bindings da Ada First time MAST exhibitor, RTI – Real -Time xhibitor, Real-Time Innovations – have integrated RTI Data e Distribution Service with an industry - ce industry- leading Ada compiler, GNAT Pro from ler, AdaCore Inc. Working closely with software engineers at h Saab Systems, RTI has developed the first Ada bindings to support middleware compliant port with the Data Distribution Service for Real- bution Real- Time Systems standard (DDS). For the first dard time, software developers can combine the unsurpassed messaging performance of RTI middleware, the lopers saging portability and interoperability provided by the DDS standard, a the powerful development environment operability and of AdaCore’s GNAT Pro to build high performance, fully standards-compliant distributed applications. ards standards-compliant RTI provides high-performance infrastructure solutions for the d high-pe erformance development, deployment and integration of real ti f l time, data-driven applications. RTI’s messaging, caching, C data driven d t -dri li tions. i hi g, Complex E l Event P t Processing (CEP) and i d visualization capabilities deliver dramatic improvements in latency, throughput and scalability while ities ncy, slashing cost of ownership. The company’s software and design expertise have been leveraged in a nership. gn broad range of industries including defense, intelligence, simulation, industrial control, transportation, stries ation, finance, medical and communications. Founded in 1991, RTI is privately held and headquartered in d s Santa Clara, California, USA. nia, For more information visit the RTI stand at MAST (G27), or the RTI website. ormation ), website . View the complete exhibitor list mplete p Last day for online registrations – today! ay! Today is the last full day during which you can register interactively to participate in the second ull eractively annual MAST. The organizers are t FIVE-FOLD ncrease pre-registrations thrilled to be able to report a FIVE-FOLD increase in pre -registrations on last year: “Most importantly, th diversity and seniority represented in the pre -registered participants’ profile has he the pre-registered surpassed our expectations,” stated MAST Business Director, W ctations,” Warren Edge. “Given a FULL THREE DAYS programme, a a considerable number of networking o and opportunities, participants will be able make contact with mmany of the most significant ‘players’ in the g global maritime security and defence community.” However you choose to register for MAST (delegate, visitor, etc), you should do so now at – either se c), register for the conference , or register for a trade -show only ticket . g nference conference, trade-show y ticket. Since launch, MAST has aimed at exceeding contact with each segment of MAST’s unique technical associations, MAST maximizes exhibitors’ expectations of both quantityand quality and diverse audience, in part by organizing exposure to their appropriate technical/ of marketing support that underpins each event. hospitality at the world’s larger regional scientific members, giving you exposure to maritime and defence marketing fairs. your widest possible customer base. MAST’s marketing team will work with you to tailor promotions that generate customer Advertising - publications Word-of-mouth contact specifically for you. Combining both paid and partner-sponsored MAST prides itself on the level of commitment advertising, MAST promotional messages have it receives from committee members, The MAST Americas 2010 marketing campaign a total value of around $300,000. Using all sponsors, partners, and contacts: All has already started – e.g. with e-News shots, major defence and security technical and trade committed to delivering the event that the and advertising - and will continue right up to press - e.g. Jane’s Defence Weekly, Jane’s Navy global defence and security community the opening day of the show itself. International; Naval Forces; International needs and using their own extensive networks Ocean Systems; RINA; IEEE publications; key to extensively market the MAST. Direct-to-desktop internal government/ industry publications/ MAST’s continuously cleaned and updated circulars - MAST exhibitors are assured of PR marketing database of 15,000 named broad international awarenesss of the event. As well as hostinng various hospitality events, individuals facilitates immediate, personalized MAST’s PR activities include press previews electronic promotions. These include sending Advertising – on-line and reviews, media interviews, and interactive visitor invitations, sales brochures, Complementing MAST’s printed media and distribution of the conference proceedings via call for papers, conference programme and, direct-to-desktop promotions, banner ads and academic institutions and on-line research most regularly, the MAST e-News shots to sponsorships on specialist security, maritime sources, to give maximum circulation of 9,000 ‘opted-in’ MAST Community members - and naval portals will be used. conference authors (often exhibitors) work. the ideal way for you to deliver time-critical announcements. Marketing research It’s your show - you call the shots By continually updating understanding of MAST’s organizers give ‘ownership’ of the Direct mail/inserts exhibitors’ and delegates’ event requirements event to its supporters and participants, in Key event developmental milestones, are (through on-line and on-site surveys, and face- order to deliver the precise event that serves supported with printed literature, distributed to-face meetings) MAST aims to innovate, and your needs. Exhibitors are encouraged to get to selected recipients such as the Trade-show evolve with its participants’ needs. Just five involved as early as possible: So as soon as you prospectus, Call for papers, Conference years into the event series, Marketing Research book your stand, you will start benefiting from Programme,Visitorinvitation,and Newsletters). remains a key driver for MAST development. MAST’s extensive marketing campaign. International exhibitions Associations Please e-mail marketing suggestions to: The MAST marketing/sales team reinforce Working closely with core professional and warren.edge@mastconfex.com
  • 9. Venue & Accommodation Put yourself at the heart of every MAST Americas networking event, every hour, every day As the venue for MAST Americas, The Hyatt speakers, VIPs, committee members, discussions and hospitality with key Regency will not only host the seminars and organisers, sponsors and partners will stay international maritime security and exposition, but importantly all official social before, during and after the three days of the event. defence leaders. functions (Admirals’ buffet, MAST Supper party, Happy hours, Delegate refreshment Stay at The Hyatt, and your bedroom will be To make the most of MAST americas and breaks, etc), exhibitor hospitality, and pre moments away from the symposium maximise your ROI for the event, staying at and post show ‘unofficial’/ad-hoc functions. rooms, exposition halls, all social The Hyatt is a must. functions and hospitality. You will find As the official MAST Americas hotel, The yourself immersed in the 24-hour MAST The MAST Americas reservations desk will be Hyatt is offering heavily discounted and Americas networking environment: open for a limited time from June 2009. See: government Per Diem room rates, and is engaged in chance meetings with key www.mastamericas.com/accommodation where all of MAST’s invited guests and prospects and arranging impromptu Office Of Naval Research (ONR) NAVSEA HQ & Washington Navy Yard (NCIS HQ) Defense Advanced Research National Oceanic & Atmospheric US Coast Guard HQ Projects Agency (DARPA) Administration (NOAA) The Pentagon National War The White House College Metro (Crystal City) Ronald Reagan Washington National Airport Metro (Pentagon City) MAST Americas 2010 (Hyatt Regency Crystal City) Alsonearby: Naval SurfaceWarfareCenter-Dahlgren; Naval SurfaceWarfareCenter- Carderock; Baltimore-Washington International Thurgood Marshall Airport; Washington Dulles International Airport; MountVernon; Capital Buildings Hyatt Regency Crystal City at Reagan National Airport 2799 Jefferson Davis Highway Arlington, Virginia, USA 22202 Tel: +1 703 418 1234 Fax: +1 703 418 1289
  • 10. MAST Americas 2010 Conference Topics/Committee MAST Conference Topics - Uniquely focused, surface and undersea), and five topic areas (Maritime Security; unmatched level and value of information Operations and Capabilities; Platforms; Systems; Technologies). With an overarching ‘umbrella’ theme of “Global Maritime More information will feature in the Call for Papers (open October 2009). Cooperation” MAST conferences ‘cross-reference’ senior-level undersea, surface and integrated systems perspectives on maritime security and defence. The result is unparalleled forum that gives the Conference Committee - Meet the MASTers total perspective on future maritime capabilities, concepts and MAST’s global success and reputation to date, is founded firmly with enabling technologies for the major shareholders in the the team that guide and direct all MAST developments - the Technical international Conference Committee (TCC). maritime security Global Maritime Cooperation and defence The committee ensures that topics and content are pitched at the right level, Maritime security & defence domains: community. that papers have high information value, presentations are of the highest Integrated systems Surface Undersea Topics: Topics: Topics: standards, and that the world’s key contributors to maritime security and Conference papers defence policies, plans, and operations participate in each event - The Maritime Maritime Maritime are presented within MAST committee is your assurance that your best prospects will take part in Security Security Security multiple parallel the event, giving you every opportunity to present your solutions to them. Operations & Operations & Operations & Capabilities Capabilities Capabilities seminar streams, across three domains The committee meets regularly to: Set the themes and topics for the Platforms Platforms Platforms (integrated systems/ event; invite senior level presenters; solicit papers; adjudicate abstracts Systems Systems Systems Technologies Technologies Technologies system-of-systems, submitted via the call for papers, and direct overall development. Preliminary MAST Americas Technical Conference Committee (TCC) list (as @17/04/09) 2 MAST Americas Chairman Integrated Systems Captain Jan Dobkowski Bernard Myers Don McCormack Committee Chair Deputy Director, R&D Marine Adjunct Scientist, Office of Technical Director, Naval t.b.c. Technology Centre, Poland Naval Research (ONR), USA Undersea Warfare Center, USA Committee(s) Members Dr-Ing Hans-Dieter Ehrenberg Kevin Stone Founding member Rear-Admiral (ret.) Charles Beers Senior Manager - Business Vice President - Navy Programs, Jean-Luc Lambla Vice President - Maritime Development, ATLAS QinetiQ North America, USA Corporate Engineering Director, Systems, Lockheed Martin, USA Elektronik, Germany Thales Group, France Dr Dilbert (Ace) Summey Professor Rafael Bellido Dr Miles Libbey Technical Director, Naval Executive Advisors Professor, Universidad Politecnica Director - Advanced Solutions, Surface Warfare Center Admiral (ret.) Kate Paige de Cartagena, Universidad Lockheed Martin MS2, USA (Panama City), USA President, Mark India LLC, USA Politecnica de Cartagena, Spain Colonel NS Ng Seng Leong Timothy Troske Admiral (ret.) Ennio Piantini Rear-Admiral (ret.) Bertil Bjorkman Program Director - Underwater Technical Director - Port Director General Naval Armaments (Ex) Director - Produktion, Warfare Sensors Division, DSO Hueneme Division, Naval (ret.), Italian Navy, Italy FMV (Swedish Defence Materiel National Laboratories, Singapore Surface Warfare Center, USA Administration), Sweden Admiral (ret.) J. Guy Reynolds Fabrizio Martello Rear-Admiral Stephane Verwaerde President, Naval Submarine Jerry Bradshaw Senior Advisor Chief Operating Dep. Chief of Staff (Plans & League, USA Technical Director, Undersea Office, Finmeccanica, Italy Programmes), French Navy, France Technology, Raytheon, USA Dr John Sirmalis George Mcnamara Captain Bo Wallander Technical Director (ret.), Naval Alain Carof Chief Development Officer, Naval Director New Project Development, Undersea Warfare Center, USA Technical Director - Information Undersea Warfare Centre, USA SAAB Microwave, Sweden & Security Systems Division Surface Committee Chair (SIS), DCNS, France Thomas Meurling Patricia C. Woody Thierry Brizard Vice President - Solution Concepts, Department Head, Machinery Vice President - Research & Janis Cocking Reson Global Group, USA Research and Engineering - Technology, Thales Naval Chief - Maritime Platforms Division, Carderock Division, Naval Surface Systems, France Defence Science & Technology William Mildon Warfare Center, USA Organisation, Australia Vice President - Technology, Undersea Committee Chair Ametek SCP, USA Dr David Wyllie Dr Paul Lefebvre Rear-Admiral Jacques Cousquer Senior Advisor - Maritime Systems, Technical Director - Newport Head - Naval Systems & Architecture, Matt Miller AADI , Australia Division, Naval Undersea DGA/DET/ASN, France Director, Mine Defense Systems Warfare Center, USA ITT Corporation, USA
  • 11. Information request form Please complete this form as fully as possible, and return (as below) By fax to: +44 (0)1892 824455 By e-mail to: admin@mastconfex.com By post to: MAST Americas secretariat, c/o MAST Events Ltd. 58 Maidstone Road, Pembury, Kent TN2 4DE, UK Your details: Name: I I I II I I I II I I I II I I I II I I I II I I I II Position: II I I I II I I I II I I I II I I I II I I I II I I I Company/Organisation: I I II I I I II I I I II I I I II I I I II I I I II I Address: II I I I II I I I II I I I II I I I II I I I II I I I II I I I II I I I II I I I II I I I II I I I II I I I II I I I II I I I II I I I II I I I II I I I II I I I E-Mail: II I I I II I I I II I I I II I I I II I I I II I I I Tel: II I I I II I I I II I I I II I I I II I I I II I I I Fax: II I I I II I I I II I I I II I I I II I I I II I I I Please tick all boxes that apply: I Call me regarding I E-mail me I Post to me I Fax me information on: I Exposition booths/sponsorships for MAST Americas 2010 I Exhibiting at MAST 2009 (October, Stockholm) or MAST 2010 (November, Rome) I Giving a presentation at the MAST Americas 2010 conference I Advertising in the MAST Americas 2010 Exposition guide I Attending MAST Americas 2010 as a conference delegate I Attending MAST Americas 2010 as an exposition visitor If you would like to suggest someone to be hosted by MAST as a VIP/guest/member of delegation, please add their details below: Name: II I I I II I I I II I I I II I I I II I I I II I I I Position: II I I I II I I I II I I I II I I I II I I I II I I I Company/Organisation: II I I I II I I I II I I I II I I I II I I I II I I I
  • 12. Global Conferences and Exposition Hyatt Regency Crystal City, Washington DC, USA Tuesday 22nd to Thursday 24th June 2010 Technical sponsors Organized by MAST Events Ltd, organizer of: 4th Annual 5th Annual Global Conference and Trade-show Global Conference and Trade-show Kistamässan, Stockholm, Sweden Palazzo dei Congressi, Rome, Italy Wednesday 21st to Friday 23rd October 2009 Tuesday 9th to Thursday 11th November 2010 www.mastamericas.com