The document discusses how various media technologies were used at different stages of creating a media campaign. Research involved watching films online and analyzing trailers, posters, and magazines. Planning utilized storyboarding and scripts. Construction used video cameras, editing software, and design software. Feedback was gathered by screening and surveying audiences. Overall, the document outlines the full process of researching, planning, constructing, and evaluating a media campaign using different technologies at each stage.

1. Evaluation Mohammed Alim, Ryan Markey & Robert West

3. This poster was created using Paint Shop Pro, it does not give much information for example the release date is not given This is the official tagline of the film, we included it in the poster to add suspense and excitement for the audience and give them a little teaser about what the film is going to be about As you can see the font for the tagline and the main title are the same to add consistency and make the poster look a lot more professional An effect was added to the background to make it distinctive and so it stands out and catches the viewers eyes The image used is a distinctive image taken from the trailer. We decided to use such a distinctive image to add consistency so when viewers see this particular scene, in the trailer, they will remember the poster We decided to make the ‘coming soon’ red so it stands out a instantly catches the viewers eye We put the billing block at the bottom of the poster because we found out from the research this is where most posters place their billing block

4. Below is the poster for the film ‘Four Brothers’. This is the poster we decided to use to plan the layout of our poster. Below I have identified some of the similarities. The tagline is one of the thing we followed. The only difference is that there tagline is placed in the middle where ours was placed on the top right hand corner As you can see the tagline is placed at the bottom same as our poster. This is another element we used The main concept we used from this poster is that they have one strong image without any special effects etc. and surrounded by the image is text and a big bold title to catch the viewers eye. We also used a big title the only difference being that our title was placed at the bottom and not the top.

5. This is a pug placed on the magazine which attracts viewers to the magazine with bright eye-catching images which draw their attention. The title of the film followed a similar location to where the title was placed on the poster and this we thought gave consistency and worked in the rule of 3’s which is used any type of magazine. This is where other films are featured on the magazine which will attract more viewers because if they like delirium then they will like these films as they are normally in a similar age bracket and same target audience. We created the magazine on Paint Shop Pro. We used aspects that you would associate with an ‘Empire’ magazine such as the title being overlapped by the main image. At the bottom of the magazine there tends to be an exclusive section advertised in the magazine for readers to look forward to when reading the magazine.

6. Similar pose to what we done in our magazine cover the fact that both films were in an action genre would show that this smart male is conventional to an action film. Both images from this image and the image used in our magazine cover both don’t give too much away which gives it a sense of mystery and will entice people to find out about the film. Both images have the costumes with both males dressed in smarter forms of clothing compared to just dressing up in casual ‘normal’ clothes these outfits suggest they are of some class and could be suggested that they are both intelligent In this image it has low-key lighting creating a dark and mysterious atmosphere and we tried to run a similar concept in our magazine cover

9. How effective is the combination of your main product and ancillary texts?

15. Audience Feedback

17. Thomas aged 28 – the trailer was good it did get interesting in the action scenes and I liked the ending. John aged 34 – I loved the action sequence and the music went together I felt. It did not give too much away. I liked it overall. Zainab aged 28 - It was ok not really my thing but I’m sure my kids would enjoy it.

18. We also gathered information from other media students: The fast paced shots really created a sense of suspense and I also noticed dark colours were used to add maybe a sense of danger The trailer did stick to the norms of a normal trailer, it wasn’t too long and not too short. Not everything was given away to give a sense of mystery.

27. Constructing the Magazine Cover This is the original image for our magazine cover un-edited.

29. Constructing the Poster This is the original image for our poster un-edited.